美国名人 女商人 玫琳凯艾施.docx

美国名人女企业家玫琳凯艾施MaryKay:OneofAmerica'sMostInfluentialWomenplaystopmutemaxvolume00:00-15:40repeatByNancySteinbach2005-4-23(MUSIC)VOICEONE:mMaryTillotson.VOICETWO:AndmSteveEmberwiththeVOASpecialEnglishprogramPEOPLEINAMERICA.Thisweek,wetellaboutoneofthemostsuccessfulAmericanbusinesswomen.MaryKaystartedacompanyinnineteensixty-threewithafivethousanddollarinvestment.Today,MaryKayCosmeticsisaninternationalcompanyworththousandsofmillionsofdollars.(MUSIC)VOICEONE:MaryKathlynWagnerwasborninthestateofTexasinnineteeneighteen.Formuchofherchildhood,shecaredforhersickfatherwhilehermotherworkedlonghoursatapubliceatingplace.MaryKaymarriedBenRogerswhenshewasseventeenyearsold.TheyhadthreechildrenbeforehelefthometoserveinWorldWarTwo.Whenhereturned,theirmarriageended.MaryKaylookedforajobsoshecouldsupportherchildren.MaryKaybegansellingdifferentkindsofproducts.Atfirst,shesoldbooks.Later,shevisitedpeoples'homestoshowhowhomecareproductssuchascleaningfluidsandequipmenthelpedeasehousework.Onenight,MaryKaywasshowingtheseproductsatthehomeofOvaHeathSpoonemore.Laterintheevening,MissusSpoonemorebegangivingherguestssomehomemadeskincareproducts.Theproductsweredevelopedbyherfather,J.W.Heath,inArkansas.MaryKaytriedtheskincareproductsandfoundtheymadeherskinsmooth.MaryKaywassuccessfulsellinghomecareproducts.Hersupervisorspraisedherwork.Buttheyneverincreasedherearnings.Sheleftthecompanyafteramanshetrainedwasgivenamoreimportantjobthanshehad.MaryKaysaidlaterthatshelearnedfromthisexperience.Ittaughtherthatmendidnotbelievethatawomancouldsucceedinbusiness.Shedecidedtoprovethemwrong.SosheboughttherightstoMisterHeath'sskincareproductsandstartedherowncompany.Shepaidfivehundreddollarsforthelegalrightstotheproducts.VOICEONE:TheMaryKayCosmeticscompanybeganoperatinginDallas,Texas,innineteensixty-three.MaryKay'stwenty-year-oldsonRichardwasthecompany'sfinancialofficial.Theideawastosellskincareproductsthroughdemonstrationsinhomesandoffices.Ninesalesrepresentativeswerechosentoselltheproducts.Thesalesrepresentativeswereindependentworkers.Theyboughtproductslikesoapsandskinsofteningliquidsfromthecompanyandsoldthemathigherpricestofriends,familymembersandotherindividuals.MaryKaydecidedthateachrepresentativewhobroughtothersaleswomenintothecompanywouldreceivepartofthenewperson'searnings.Thatway,experiencedsalesrepresentativeswouldbewillingtohelptrainnewones.MaryKaytoldthewomenwhoworkedforherthattobesuccessfulinlifeapersonshouldputGodfirst,familysecondandworkthird.Shesaidwomenmustdiscoverhowtobegoodwivesandmotherswhileatthesametimelearninghowtosucceedinwork.(MUSIC)VOICETWO:Twoyearslater,innineteensixty-five,thecompanywassellingalmostonemilliondollarsworthofproducts.MaryKayoncesaidthatsuccesscamefastbecauseshedidnothaveanytimetowaste.Shewasalreadyforty-fiveyearsoldwhenshestartedthecompany.Shesaidawomanneedsmoneyfastasshegetsolder!NowMaryKayCosmeticsisthelargestdirectsellerofskincareproductsintheUnitedStates.Itdevelopsandtestsmanyskincareandbeautyproductsfortheface,body,hairandnails-manymorethanitstartedsellinginnineteensixty-three.Today,MaryKayCosmeticshassalesofmorethanonethousandmilliondollars.Ithasmorethaneighthundredthousandsalesrepresentativesinthirty-sevencountriesaroundtheworld.YoucanfindMaryKayproductsandcompanysalesrepresentativesinArgentina,Brunei,theCzechRepublic,KazakhstanandSingapore.Everyyearsincenineteensixty-five,MaryKayCosmeticshasheldayearlyconferenceinDallasforitssalesrepresentatives.Thefirstonetookplaceinonelargeroom.MaryKaycookedfoodfortwohundredpeopleandserveditonpaperplates.Asthecompanygrew,sodidtheconference.Now,morethanthirty-fivethousandsalesrepresentativesandcompanyofficialspaytoattendeducationmeetingsattheyearlyconference.Aspecialeventatthethree-dayconferenceisAwardsNight.Thatiswhenprizesaregiventothoserepresentativeswiththemostsalesfortheyear.AwardsNightalsoincludesashowinwhichfamoussingersanddancersperform.TheAwardsNightwinnersreceivespecialpaidholidays,jewels,furs,andpinkCadillacautomobiles.InGermany;winnersreceiveapinkMercedesBenz,andinTaiwantheyaregivenapinkToyota.Bynineteenninety-four,seventhousandcarshadbeengiventosalesrepresentatives.ThecarsarepinkbecauseMaryKayproductscomeinpinkcontainers.MaryKaylikedthatcolor.VOICETWO:MaryKaybelievedthatrecognizinggoodworkisthebestwaytoincreaseacompany'ssales.Shesaidhercompanytriedtohavecompetitionsinwhicheveryonehasachancetowin.Shedidnotwanttoorganizethekindofcompetitionwheresomeonehastohurtanotherpersoninordertowin.SotheMaryKaycompetitionsaredesignedaroundtheideathatitisbesttocompetewithyourself.Thatmeanseveryindividualistryingtodobetterthenshedidlastweekorlastyear.Competitionwinnersarerewardedwell.Forexample,winnersofoneofthecompetitionsgetagoldpincalledtheLadderofSuccess.Salesrepresentativesearnapinbysellingalargenumberofproducts.Thentheyearnjewelsforthepinastheyincreasetheirsales.Eachjewelisplacedhigherontheladderthantheothers.Thepinofatopsalesrepresentativeiscoveredwithdiamonds.(MUSIC)VOICEONE:MaryKay'sthirdhusband,MelAsh,diedofcancerinnineteeneighty.Shewantedtohelpfindacureforthedisease.Atfirst,shehelpedorganizationsraisemoneyforresearch.Later,shestartedtheMaryKayAshCharitableFoundation,anon-profitgroupthatprovidesmoneytosupportresearchaboutcancersaffectingwomen.Intwothousandone,thecompanyandfoundationexpandedtheirgoalsinanefforttohelpstopviolenceagainstwomen.Throughtheyears,MaryKayAshreceivedmanybusinessawards.ShewasnamedoneofAmerica'sTwenty-FiveMostInfluentialWomeninnineteeneighty-five.ShebecameamemberoftheNationalBusinessHallofFameinnineteenninety-six.VOICETWO:MaryKayAshwrotethreebooks.Thefirstbook,"MaryKay,"toldthestoryofherlife.Morethanonemillioncopiesinseverallanguageshavebeensold.Shedescribedherbusinessideasinthebook"MaryKayonPeopleManagement."Herthirdbookwasreleasedinnineteenninety-five.Itiscalled"MaryKay-YouCanHaveItAll."Themoneyearnedfromitssaleswenttohelpfightcancer.MaryKayAshcontinuedherinvolvementinherbusinessuntilshesufferedastrokeinnineteenninety-six.ShediedinNovember,twothousandone.Businessexpertssayshewasanimportantbusinessleaderwhocaredaboutpeople.MaryKaysalesrepresentativessayshedevelopedawayforwomentoearnmoneyandstillspendtimewiththeirfamilies.VOICEONE:OneexampleisValerieYokie.ShestartedsellingMaryKayproductstwentyyearsago.ShewasanofficialatGeorgetownUniversityinWashington,D.C.,butIeftherjobtostayhomewithhertwosmallchildren.ShebecameinterestedintheMaryKayCosmeticscompanybecauseitwasawaytogetstartedinabusinessforasmallamountofmoney.Shepaidlessthanonehundreddollarsforhersupplies.AfteroneyearandonehaltMissusYokiebecameadirectorofthecompanyandstartedhelpingotherwomenbecomesuccessfulMaryKayrepresentatives.Soonafterthis,herhusbandlosthisjob.Thenhedevelopedcancer.ValerieYokiehassupportedherfamilyfortwentyyearsthroughMaryKayCosmetics.Sheisanextremelysuccessfulbusinesswoman.ShehaswonmanyprizesinMaryKaycompetitions,andreceivesanewpinkCadillaceverytwoyears.ValerieYokie'sstoryissimilartothoseofotherMaryKayrepresentatives.TheyagreethatMaryKayAshchangedthebusinessworld.Theysaysheopenedadoorforwomenbyprovidingthemwithawaytoearnmoneythatbalancesworkandfamily.(MUSIC)VOICEONE:ThisSpecialEnglishprogramwaswrittenbyNancySteinbachandproducedbyCatyWeaver.mMaryTillotson.AndmSteveEmber.ListenagainnextweekforanotherPEOPLEINAMERICAprogramontheVoiceofAmerica.(MUSIC)