《电子商务英语教程》Unit.ppt

Unit 2,Objective,8 Notes To Passage A,Activities On Passage A,Basic E-commerce Writing,&Related Reading,Unit 2,8 Notes To Passage B,Activities On Passage B,:Work online,Unit 2,Objective:In this unit,you will learn:C The impact caused by electronic commerce on societyC The impact caused by electronic commerce on individuals and business C The advantages and disadvantages of electronic commerce C Basic E-commerce English Writing Focus:To view the electronic commerce from different perspectives.Nodus:The profound impact of internet on human society,学 习 目 标,1)The internet provides consumers with a world of choices.,Passage A,互联网给消费者提供了数之不尽的选择。,4注解：a world of指“选择”之丰富，并非世界的意思。相当于a lot of，a great number of。,2)The impact of electronic commerce will be pervasive,both on companies and on society as a whole.,对于公司和社会整体而言，电子商务的影响将是全方位的。,4注解：介词短语as a whole 意思是“作为一个整体;整个看来”。例如：,Is this true just in this country,or in the world as a whole?,只是在这个国家如此呢,还是就整个世界来看都这样?,3)Never before has a person had so many options at such a speed.,人们从没有能象现在这样，拥有这么多(电子商务所带来)的便捷选择。,4注解：Never before置于句首引起句子倒装，用以强调电子商务所带来的革命性变化。其正常语序应该是A person has never had so many options at such a speed before.,对于那些能充分挖掘其潜能的企业来说，电子商务使其实现突破性变化成为可能。这些突破性变化使顾客的观念发生了重大的改变，因此他们不是将市场进行重新定位，就是去开辟全新的市场。,4注解：该句的主语是electronic commerce；谓语动是offers；名词短语the possibility of breakpoint changes是宾语；破折号后面的内容是对breakpoint changes作进一步说明。,4)For those companies that fully exploit its potential,electronic commerce offers the possibility of breakpoint changes changes that so radically alter customer expectations that they re-define the market or create entirely new markets.,5)The overall impact on lifestyle could well be comparable to,say,that of the growth in car ownership or the spread of the telephone.,End,电子商务对于人类生活方式的总体影响，完全可以与汽车拥有增长幅度和普及电话相提并论。,4注解：that of the growth in car ownership or the spread of the telephone是介词to的宾语；that指代impact；say是插入语，意为“比如（说）”。,Activities On Passage A,How does electronic commerce provide us with more options than ever before?,2.3.1 Critical thinking,2)Is electronic commerce still in its infancy?,3)Could you imagine a life without access to the Internet?,4)How do you expect from electronic commerce?,5)Do you want to own a shop on the internet?If so,how?,Activities On Passage A,2.3.2.1 Give the Chinese equivalents of the following words or expressions:,2.3.2 Translation practice,个人消费者,顾客期望,整体而言,方便,重新定位（定义）,生活方式,潜力、潜能,开发;利用,创造,选择,1)individual consumer2)customer expectation 3)as a whole 4)convenience 5)re-define 6)lifestyle 7)potential 8)exploit 9)create 10)option,Activities On Passage A,2.3.2.2 Give the English equivalents of the following words or expressions:,2.3.2 Translation practice,ownership,overall impact,real-time stock data,eliminate restriction,limitless,comparable,possibility,information technology,ignore,accelerate,1)所有权2)总体影响3)实时股票数据4)去除限制5)无限制的6)可比较的7)可能性8)IT信息技术9)忽略10)加速,Activities On Passage A,2.3.2.3 Sentence translation from English to Chinese:,2.3.2 Translation practice,1)The conveniences afforded by electronic commerce is limitless.,电子商务提供的便利是无止境的。,2)More than 100 countries are linked into exchanges of data,news and opinions.,超过100个国家已经接入互联网，交换资料，新闻和言论。,3)In traditional business,buyers and suppliers search for each other through advertising,trade shows,brokers,and dealers.,在传统贸易中，买方和卖方会通过广告，贸易展会，代理商和中间商来寻找对方。,Activities On Passage A,2.3.2.3 Sentence translation from English to Chinese:,2.3.2 Translation practice,4)Electronic commerce will lead to a difference in the way we live our lives and accomplish our day-to-day work.,电子商务将会改变我们日常生活和工作的方式。,5)Electronic commerce opens up new avenues for the marketing of traditional goods and services directly to consumers.,电子商务为传统商品和服务的市场开拓提供了全新的渠道。,Activities On Passage A,2.3.2.4 Sentence translation from Chinese to English,2.3.2 Translation practice,1)对许多人来说，互联网安全是他们主要关心的问题。(a major concern),To many,the Internet security issue is a major concern.,2)电子商品目录用于展示商品图片，这可使全世界的网络用户选择并订购书籍、酒类及其它产品。(be used to display;select and order),On-line catalogs is used to display images of goods,which permit Web users around the world to select and order books,wine,and other products.(be used to display;select and order),3)选择的范围将更大，时间和空间的限制将被解除。(restriction.eliminated),Choice will be greatly extended,and restrictions of geography and time eliminated.,Activities On Passage A,2.3.2.4 Sentence translation from Chinese to English,2.3.2 Translation practice,4)随着EDI的成熟和互联网及万维网的飞速发展，电子商务正加速发展。(with maturingaccelerating),With the maturing of EDI and the rapid growth of Internet and the World Wide Web,electronic commerce is accelerating.,5)域名是在电子商务中另一个需要考虑的重要问题。(issue to consider),Domain Names are another important issue to consider in electronic commerce.,End,Passage B,8 Notes To Passage B,1)The markups that occur between manufacturers,wholesalers,distributors,retailers and consumers can add the cost of goods purchased by consumers.,经过生产商、批发商、分销商、零售商到消费者的层层加价，使得消费者购买商品时的成本增加了。,4注解：此处名词markup意思“涨价,涨价幅度”，是句子的主语。that引导的是定语从句,修饰主语。,Distinguishing Features of E-Commerce,Passage B,8 Notes To Passage B,2)In contrast,when consumers deal directly with manufacturers on the Internet,the process whereby intermediaries between the manufacturer and the final consumer are eliminated from the supply chain is known as disintermediation.,与之形成对比的是，当消费者通过互联网与生产商直接交易时，供应链中的中间商将被排除在外，这个过程被称为“非中介化”。,4注解：介词短语in contrast常用来表对比，意思是“相反,大不相同”。,Distinguishing Features of E-Commerce,Passage B,8 Notes To Passage B,3)Sales tax cannot be levied on a transaction just because the purchaser uses e-commerce to access the sellers computer to acquire property,goods or service.,The government levies taxes for national expenses.政府为国家的开支而征税。,用作及物动词:.征收(税等);强索(+on/upon),4注解：注意动词levy 的基本用法：,销售税之所以难以征收，是因为买方可以利用电子商务直接访问卖方的计算机，从而购置物业，商品或服务。,用作不及物动词vi.征税；【律】扣押(+on/upon),They levied on his property for unpaid rent.他们因他未付租金而扣押了他的财产。,用作名词：征税,派款;征收额；召集;征集;募集;征募兵额,Distinguishing Features of E-Commerce,Distinguishing Features of E-Commerce,Passage B,8 Notes To Passage B,End,4)States and local jurisdictions have wrestled with the issue of collecting taxes from out-of-state-mail-order sellers and telephone solicitors for decades.,几十年来，美国联邦政府和地方执法部门一直受到向国外邮购销售者及电话推销者征税的问题困扰。,4注解：网络的根本特点在于它的互联性。网络的各个终端(用户)分布于世界各地，极为分散，但它们相互之间又是连通的。而且，这种连通不仅是单向或双向的而是呈多方向的网状结构。网络的管理在很大程序上依赖于网络服务商(包括lSP和ICP)，网络服务商本身是一个非政府机构，而且数量众多。因此，网络上交易活动受政府监管的可能性大大降低了。网络社会的虚拟特征，使网上交易者的身份、交易场所、交易权限、交易流程均呈虚拟化、数字化状态。网上交易一旦产生纠纷，这就为建立在物化形态上的司法管辖带来很大的难度。,2.6.1 Tell whether the following statements are(T)or false(F),2.6 Activities,Activities On Passage B,T,T,T,T,F,2.6.2 Match the English on the right with Chinese on the left,2.6 Activities,Activities On Passage B,End,Structure of A Commerce Letter,商务信件结构,Basic E-commerce Writing,Most letters commonly include the following nine parts,make sure you include the necessary parts in a clear,correct and professional manner.4 A letterheading(信头)4 A date line（日期）4 An inside address（封内地址）4 A salutation（称呼）4 A body（正文）4 A complimentary close（信尾敬语）4 A signature（签名）4 Attention line(经办人姓名)4 Subject lines(事由或标题),2.7.1 Letterheading(信头)The heading of a letter is the address of the sender.The heading contains an address,a phone number,fax number,an email address etc.Often headings are set up using a specific company logo.In these cases,the heading may also include the company name.For example:,商务信件结构,Basic E-commerce Writing,Business Machine Co.,Ltd.1234 South Main StreetAnyTown,AK,12345Telephone:(999)555-5555Fax:(999)555-,2.7.2 A Date Line（日期）The date should always be typed in full and not abbreviated.You can order the date line as follows:month(spelled out to avoid confusion),day and year.For example:February 28th,2001,Structure of A Commerce Letter,2.7.3 Inside Address（封内地址）This is the address you are sending your letter to.Make it as complete as possible.It consists of the following,in order:the recipients name,position,organization and business address.It should contain the same information that will be used on the envelope.This is always on the left margin.Skip a line after the heading before the inside address.Skip another line after the inside address before the greeting.Example:,商务信件结构,Basic E-commerce Writing,Structure of A Commerce Letter,2.7.4 Salutation（称呼）The salutation is the letters greeting.It is typed two lines down,flush with the left margin.It is the introductory phrase,“Dear name of recipient.”Either a comma or a colon can be used at the end of this phrase.The following chart lists appropriate salutations for various situations.If you want to send a form letter or if you cant find a specific name,you may choose one such as:4 Dear Committee Member:4 Dear Meeting Planner:4 Dear Colleagues:4 To All Sales Reps:4 To Whom It May Concern:4 Dear Sir or Madam:4 Dear Madam or Sir:4 Dear Purchasing Agent:,商务信件结构,Basic E-commerce Writing,Structure of A Commerce Letter,If your letter is addressed to a company,the proper salutation is:4 Gentlemen or Ladies:4 Ladies or Gentlemen:If your letter is addressed to an organization of only women or only men,use:4 Dear Sirs:4 Dear Ladies:4 Dear Mesdames:4 Gentlemen:4 Ladies:If you do not know the gender of the person to whom youre writing,use one of the following:4 Dear Kim Krause:4 Dear K.Krause:,商务信件结构,Basic E-commerce Writing,Structure of A Commerce Letter,After formal salutations,use a colon.After informal salutations,use a comma.Whether you use the first or last name and whether you drop the Dear makes your letter either more or less formal:4 Dear Mr.Jones:(most formal)4 Dear Joan:4 Dear Jim,4 Jim,(very informal)2.7.5 Body of the Letter（正文）The body of the letter,or the message,contains your message,which begins two lines beneath the greeting.Usually the body paragraphs should be single spaced with two spaces between each paragraph.The body text usually includes:,商务信件结构,Basic E-commerce Writing,Structure of A Commerce Letter,A brief introductory section-generally five lines or fewer-that identifies you,your subject and your purpose;(2)One or more body paragraphs that contain the details of your message;(3)A conclusion that sums up the contents and encourages action.,For example:,商务信件结构,Basic E-commerce Writing,Our company has developed a new range of sweet pie fillings.They are made from pure fruit,contain no artificial flavors,colorings and preservatives,and are sugar and fat free.I am enclosing further information and a price list.If you are interested in a free sample and a demonstration of our products,do not hesitate to contact us.,2.7.6 Complimentary Closing（信尾敬语）The complimentary closing is the part of a business letter in which you write your closing such as Sincerely”,”Cordially or Respectfully.Keep your complimentary close professional.Furthermore,many business letter writers like to add a transition phrase to link the body to the end,for example:,Structure of A Commerce Letter,Best wishes,kindest regards,With kindest personal regards,Best regards,Cordially,Once again many thanks Best wishes for your future,I look forward to seeing you soon,When you write the complimentary closing,you should follow the guidelines:4 Place the closing two line spaces below the last line of text4 Choose a closing that parallels the level of formality used in your salutation.4 In two word closings such as Sincerely yours,and Yours truly,capitalize the first word only.4 Place a comma after the complementary closing.(Except Full Block Format)2.7.7 Signature（签名）Sign the name in the space between the close and the signature line,starting at the left edge of the signature line,and usually the name of signer is followed by his job title or position.For example:,商务信件结构,Basic E-commerce Writing,Structure of A Commerce Letter,Sincerely,(Signature goes here)(Mrs.)Elisabeth BellDirector of Acquisitions,2.7.8 Attention line(经办人姓名)When you cannot address a business letter to a particular person,use an attention line，that means you hope the letter is led to a particular person or department when the letter is addressed to a company.E.G.,商务信件结构,Basic E-commerce Writing,Department of Journalism,Colorado State UniversityClark C223 Fort Collins,CO 80526Attention:Human Resource Manager,2.7.9 Subject lines(事由或标题)Subject lines should convey something important,timely or valuable,it is a part of the body of a business letter,and it is placed below the salutation.E.G.,Dear Sir or Madam,SUBJECT:Web Design Conference in Norway,Structure of A Commerce Letter,2.7.9.1 Sample A Standard Business Letter,商务信件结构,Basic E-commerce Writing,Structure of A Commerce Letter,Synergy Energy Inc.1222 West Point DriveRadford,Virginia 24141 633-3544May 10 20XX Waters Power Company15740 North Tree Pass Blacksburg,Virginia 24041 Attention:Mr.Bill Simpson,Project Engineering ManagerSubject:Project#663-87999Dear Mr.Bill Simpson We are pleased to submit A Proposal for the Riverfront Energy Conservation Project in response to your request of February 12,2001.The dam described in the attached proposal uses the most advanced design and materials.Of particular interest is the state-of-the-art landscaping techniques used to better incorporate the dam into the existing environment.As you know,overall appearance of the solution is a crucial issue for everyone involved in this project.If you have any questions,please do not hesitate to call us.Yours trulySarah StevensSarah Stevens Project ManagerEnclosures:2,2.7.10 Writing Practice,商务信件结构,Basic E-commerce Writing,Structure of A Commerce Letter,1)Which of the following is a validly formatted date?A.Feb.28th,2001 B.28th February,2001 C.February 28th,01 D.February 28th,2001,2)Which of the following is a validly formatted inside address?,A.Mr.Pat McCann,Personnel Director ABC Inc.12 Penny Lane Blacksburg,VA 24060,B.Mr.Pat McCann-Personnel Director ABC Inc.12 Penny Lane Blacksburg,VA 24060,C.Pat McCann,Personnel Director ABC Inc.12 Penny Lane Blacksburg,VA 24060,D.Mr.Pat McCann,Personnel Director ABC Inc.12 Penny Lane Blacksburg,VA,3)Which of the following are valid and appropriate closings?A.Cordially B.Your obedient servant,C.I can do nothing but kneel in awe of your presence D.Yours sincerely,End,Internet Explorer 6 Overview,Internet Explorer 6 is the set of core Web browsing technologies in Windows XP.These core technologies have recently been updated as part of Windows XP Service Pack 2(SP2)with Advanced Security Technologies.,The Basic Technology Of E-commerce,&Related Reading,Whether you are a home user browsing content or getting e-mail on the Web,an IT administrator deploying and maintaining a rich set of Windows Internet technologies,or a Web developer creating Web content,Internet Explorer 6 gives you the freedom to experience the best of the Internet.,Internet Explorer 6 SP1,the latest version of Internet Explorer,provides a flexible and reliable browsing experience with enhanced Web privacy features for all Windows users.This version includes a full installation of the Web browser and the most recent version of Outlook Express,the e-mail client th