InternationalHealthcareCongresses国际医药会议.ppt

51st ICCA Congress,International Congress and Convention Association.Twitter:#ICCA12,Session sponsored by:,International Healthcare Congresses:funding issues,compliance,pharma guidelines,and Continuing Medical Education big changes,big dangers,big opportunities?(WE103)51st ICCA CONGRESS-San Juan,Puerto RicoWednesday October 24,2012,International Congress and Convention Association.Twitter:#ICCA12,John T.McLoughlinChairman Eucomed Compliance Panel,Healthcare ConferencesEthics and Compliance,International Congress and Convention Association.Twitter:#ICCA12,European Medical Technology Industry Association(EUCOMED)is composed of:62 Direct Corporate Members26 National Associations5 Associated National Members22,500 business which are“indirect”members via their national associations,What is Eucomed?,International Congress and Convention Association.Twitter:#ICCA12,Primary goals:Engage with European regulators,politicians and other policy makers to develop and propose patient-centered policies that enable people to live healthy and productive lives and provide solutions that significantly drive the productivity and efficiency of healthcare systems.Demonstrate the value of medical technologyProvide membership servicesPromote Ethical Business Practices,EUCOMEDS GOALS,International Congress and Convention Association.Twitter:#ICCA12,In September 2008 Eucomed revised its code of ethics which is now called the Eucomed Code of Ethical Business Practice(the“Eucomed Code”)As part of the Code,Eucomed has also produced a Guidance Document(Q&A)which is updated periodically and which explains the Code in more detail through a series of Questions and AnswersEthics&Compliance Resources:,Eucomed Code of Ethical Business Practice,International Congress and Convention Association.Twitter:#ICCA12,The Eucomed Code covers all types of interactions with healthcare professionals(HCPs),including research and consulting agreements,gifts as well as the sponsorship of healthcare professionals to attend company events and third party professional and educational conferences.It applies to direct and indirect Eucomed members.National Associations must incorporate the provisions of the Eucomed Code into their own codes.,Scope of the Eucomed Code,International Congress and Convention Association.Twitter:#ICCA12,Independent body created by Eucomed to ensure consistent interpretation of the Eucomed Code of Ethical Business PracticesComplaint resolution and enforcement functionSupervise the EthicalMedtech Conference Vetting System created by Eucomed and managed by a Compliance Officer,The Eucomed Compliance Panel,International Congress and Convention Association.Twitter:#ICCA12,The problem was that every Eucomed member company had to make its own decision as to whether or not a conference was compliant with the Eucomed CodeTo solve this problem,the Eucomed Board created a centralised decision-making system under the supervision of the Compliance Panel to assess third party educational conferencesThe Board also decided not to follow the EFPIA route-The Eucomed EthicalMedtech Conference Vetting decisions are binding on Eucomed members,Need for a single conference vetting system,International Congress and Convention Association.Twitter:#ICCA12,The system operates independently of Eucomed to ensure objectivity in conference assessmentsSeparate website&visual identity:Pilot phase began on March 21,2012The full operational phase started on October 1,2012Assessment decisions are made by the EthicalMedTech Compliance Officer,The Conference Vetting System(CVS),International Congress and Convention Association.Twitter:#ICCA12,Eucomed members:Direct corporate membersNational associationsAssociated national associationsConference organizersIncluding medical and scientific societies Members of the national associations(indirect members)have to file a submission through their national associationExtension of the CVS will take place over time,Who can submit conferences for assessment?,International Congress and Convention Association.Twitter:#ICCA12,Currently only European conferencesParticipants from more than one European countryEurope:EEA countries(EU 27+Iceland,Liechtenstein,Norway)SwitzerlandAssociate members countries(Russia,Turkey and the Middle EastN.B:The Compliance Panel may,exceptionally and at its discretion,extend the scope to national and/or international conferences.,What conferences are subject to assessment?,International Congress and Convention Association.Twitter:#ICCA12,Geographic Location&Conference venuesScientific ProgramHospitality,Social Events and EntertainmentAccommodationsSpouses,partners,family and guestsBrochures and Communications,The Assessment Criteria,International Congress and Convention Association.Twitter:#ICCA12,The Eucomed EthicalMedTech Conference Vetting System will be extended shortly to allow conference organizers to obtain“pre-clearance”of conference geographic locations and facility venues.The Pre-Clearance submission may be made years in advance of a conference in order for conference organizers to make sure that before contractually committing themselves(and the organizations that they represent),the geographic location and facility venues are compliant with the Eucomed Code.,PRE-CLEARANCE OF LOCATION&VENUE,International Congress and Convention Association.Twitter:#ICCA12,Inform the superiors or organizations who employ the sponsored healthcare professionals about the financial support provided to attend a conferenceComply with other provisions of the Eucomed Code not covered by the Conference Vetting SystemAvoid any conduct which gives the appearance of being inappropriate Comply with local laws,regulations and codes of conduct,What Companies Must Do,International Congress and Convention Association.Twitter:#ICCA12,Complaints regarding alleged violations of the Eucomed Code are handled in the first instance by National Association Compliance Panels.National Association Compliance Panels and parties to a complaint procedure may refer questions of interpretation of the Eucomed Code to the Eucomed Compliance Panel during the complaint procedure or after the National Panel has issued a ruling.Sanctions may include:inspection and audit of the offending company,the recovery of items given in connection with the promotion of products,publication of corrective information,withdrawal of accreditation by the National Association or Eucomed.Publication of Panel decisions,COMPLAINTS AND SANCTIONS,International Congress and Convention Association.Twitter:#ICCA12,Martin N.JensenIPCAA Vice President,International Congress and Convention Association.Twitter:#ICCA12,Formed in 1989,originally as the European Pharmaceutical Congress Advisory Association(EPCAA)First active members-Astra,Bayer,Ciba-Geigy,Glaxo,Hoechst,ICI,Janssen,Organon,Roche,Sandoz,Schering and SmithKline Beecham.Today,70%of world healthcare market(IMS)represented via most major global pharmaceutical companies80 percentage of member companies are EU based rest is US or Japan based,although all members are truly global,History of IPCAA,International Congress and Convention Association.Twitter:#ICCA12,Dissemination of information Interaction within healthcare meetings industryTherapeutic area task forces Education sessions,workshops etcReview and reporting on regulatory issuesMonitoring and review of congress-related CME developmentsIPCAA activity is increasingly involved in aspects of compliance communication,education,reporting etc,IPCAA regular activity,International Congress and Convention Association.Twitter:#ICCA12,International Meetings organised by 3rd parties are always subject to pharmaceutical industry codes.The type of internal meeting may influence rules to be followed:e.g.medical advisory board,research meetings etc.involving HCPs,are always subject to compliance rulesIndividual corporate policies may also impact:internal company meetings may be run according to company compliance rules and/or official compliance guidelines,Internal vs external meetings:is there a distinction?,International Congress and Convention Association.Twitter:#ICCA12,CommunicationHealthcare Congress GuidelinesInternal(members)and external presentationsIncreased Exchange with medical associations and othersEducationIPCAA seminars/workshops most recently March 2012 next in April 2013Participation in joint activities IAPCO,HCEAInteractionEFPIA,IFPMA,EUCOMED etc.Between IPCAA members compliance depts etc,IPCAA and compliance:Spreading the word,International Congress and Convention Association.Twitter:#ICCA12,In-Consistency use of compliance within IPCAA memberships companies EFPIAIFPMALocal Company complianceDelegate Aim for agreement to use only EFPIA or IFPMA codes at international eventsHCA(Healthcare Congress Alliance)IPCAAIAPCOHCEA,IPCAA and compliance interpretation:complexity,International Congress and Convention Association.Twitter:#ICCA12,The guiding principle is responsible for promoting of educational science:Promote scientific education and networking in a compliant environmentEnsure that congress-related activities create a value for patientsEven dissemination of science through virtual/hybrid events and activities needs compliance,which must be communicated and understood,IPCAA and compliance:Is not just accommodation and destination,International Congress and Convention Association.Twitter:#ICCA12,Company sponsored delegates vs individualNumber of individual delegates are increasingDelegate spendAverage industry sponsored delegates spend more per nightAverage individual delegate stays fewer nightsExhibition is changingDestination used to be Association driven now it is delegate drivenTransparency3rd party suppliersDelegate spend,Changes ahead,International Congress and Convention Association.Twitter:#ICCA12,Existing regulationVarious local regulationsPossible future obligationsEach company within the membership of EFPIA shall document and disclose,direct and indirect,payments and transfers of value it makes to or for the benefit of healthcare professionals(HCPs/HCOs)Categories including:Donations and Grants;Sponsorship,Events and Hospitality;Fees for Service and Consultancy;,Transparency ahead-Delegate Spend tracking,International Congress and Convention Association.Twitter:#ICCA12,Need to look at the start How is the congress booked How big is the congressWhich intermediates are involved tries to benefitSocieties&AssociationCVBPCOLocal PCO/DMCIPCAA recommend societies to work closely with CVBs form the start in order to obtain as many rooms as possible at“reasonable”rates in compliant hotels!,Ideal Medical Congress?,International Congress and Convention Association.Twitter:#ICCA12,4*hotels with business facilities at reasonable ratesDont try to sell something which is not what it isUnrated 5*Spa and Luxury properties are 5*properties Spa and Luxury Think long term and strategicallyA congress is 3-4 daysPharmacuetical companies place meetings and events every day all year roundA wrongly priced congress can devalue your destination as a future host Think of the delegateWork very closely with the CVB they have(most often)gotten the business to the destination they will get you more business,Word of advise-to all suppliers,International Congress and Convention Association.Twitter:#ICCA12,For a copy of the IPCAA Healthcare Congress Guidelines,please visit,51st ICCA Congress,International Congress and Convention Association.Twitter:#ICCA12,Session sponsored by:,International healthcare congresses Continuing Medical Education Challenges&opportunitiesLewis A.Miller,MS,CCMEPWentzMiller Global Services,LLC,International Congress and Convention Association.Twitter:#ICCA12,The way it is,28,000 at European Society of Cardiology 2012Pharma paid expenses for many,International Congress and Convention Association.Twitter:#ICCA12,The way it will be,Live streaming video and podcasts Doctors meet in regional sessions or watch at home,International Congress and Convention Association.Twitter:#ICCA12,We have advanced technology and skills for in-house and interactive web broadcastingWe have advanced technology and skills for in-house interactivity but not via webWe have limited technology and skillsWe have no technology or skills for interactivity,What are your venues capabilities?,International Congress and Convention Association.Twitter:#ICCA12,Streaming video goes anywhere in the world,Why provide latest technology?,International Congress and Convention Association.Twitter:#ICCA12,85%of physicians in US&Europe use smartphones62%have tablets and more every dayTrend accelerating in rest of the world,Why provide latest technology?,International Congress and Convention Association.Twitter:#ICCA12,Limits on physician time&moneyTravel costs up,income downWork pressures reduce time for meetingsAnd pharma may cut costs by sending fewer delegates to congresses,Why provide latest technology?,International Congress and Convention Association.Twitter:#ICCA12,Marketing/sales budgets are being cutNew products are very targeted to specialists and subspecialistsIn US,support for CME down from 53%to 37%of$2 billion annuallyTighter new International Code of Practice for the industry,More on reduced pharma support,International Congress and Convention Association.Twitter:#ICCA12,More interactivityMore small group sessionsConnectivity to wider audience through technologyUse of Audience Response Systems in large meetings,And CME is moving away from giant lecture halls toward,International Congress and Convention Association.Twitter:#ICCA12,Our group keeps up with trends in CME,both in format and purpose,so we can meet organizational needsWe have some knowledge of CME trends but probably are not up to dateWe are not aware of any changes,How aware are you of new CME goals?,International Congress and Convention Association.Twitter:#ICCA12,Performance,not knowledge,is key,Evidence of knowledge change is no longer enough,The new goal:Change physician behavior to improve patient care,International Congress and Convention Association.Twitter:#ICCA12,State-of-the art technology in all meeting rooms to enablestreaming video(webcasts)Audience Response SystemsHands-on sessions on computers,Where are the opportunities for you?,International Congress and Convention Association.Twitter:#ICCA12,2.Plenty of smaller rooms for a.Breakout sessions of 10-30 physiciansb.Hands-on workshopsc.Building relationships,Where are the opportunities for you?,International Congress and Convention Association.Twitter:#ICCA12,3.Simultaneous meetings in sites in the region,e.g.,US and Europe a.Broadcast live from the experts in central locationb.Technology to enable interactivityc.Archive for global distribution,Where are the opportunities for you?,International Congress and Convention Association.Twitter:#ICCA12,Identify additional opportunities for marketing your capabilities Conduct research to determine a.Which new drugs are being developedb