cocacolavspepsi(简化).ppt
coca cola or pepsi,Lets play a game!,茶研工坊,冰爽茶,原叶绿茶、红茶,果粒橙VS纯果乐,雪碧VS醒目VS激浪VS七喜,美年达VS芬达VS酷儿,冰露VS活森水VS冰纯水,佳得乐,Which coke do you prefer?,Invented in 1886 and still going strong today-the history of the worlds favourite drink,The global drink,history and culture,competition,product,1886-1892：Atlanta Beginnings1893-1904：Beyond Atlanta1905-1918：Safeguarding the brand1919-1940：The Woodruff legacy1941-1959：The war and its legacy1960-1981：A world of customers1982-1989：Diet Coke and new Coke1990-1999：New markets and brands2000-Now：,History of,Brand culture,passion:vigor and happinessLeadership:the courage to shape a better future Integrity(正直、诚实):be real Accountability（负责任）:if it is to be,its up to me Collaboration（协作、合作）:leverage collective genius Innovation:seek,imagine,create,delight Quality:what I do,I do well.,Invented in 1898 and still young in the world of drink.,-The universal drink,history and culture,product,competition,Born:1898-8-28,1977:begin to march towards KFC,Pizza-hut,Taco Bell and so on,1997:separate pepsi from the chief company and focus on his own development.,1923:declare bankruptcy,1931:purchased by Loft,1982:pepsi go into China,Today:we still moving on and try to become better,Passion:young and change,Leadership:we just focus on the results,slogan:ask of more(渴望无限）,Color:blue,Logo:gain most in life（从生活中得到最多）,core product,Ingredients(配料),1.Carbonated water2.sugar(sucrose or fructose depending on country origin)3.Caffeine4.Phosphoric acid（磷酸）.Caramel（焦糖）5.Natural flavourings,Ingredients:,Just like Coca Cola,win,win,win,win,win,win,Interesting ads,Slogans,1886Drink Coca-Cola1929 The Pause that Refreshes1959 Be Really Refreshed1963 Things Go Better With Coke.（心旷神怡万事胜意）1969 Its the Real Thing1976Coke adds life（可口可乐添情添趣）,1982 Coke Is It!（就是可口可乐）1986 Red,White&You(for Coca-Cola Classic)1988Cant beat the feeling（挡不住的感觉）r1990 You Cant Beat the Real Thing1993 Always Coca-Cola（永远是可口可乐）2000 Coca-cola.Enjoy2001Life Tastes Good2003Coca-cola.real2005Make It Real2006The Coke Side of Life（生活中的可乐一面）,1898:fresh,tasty,pepsi,1906:natural drink-pepsi,1910:pepsi,make you fine,1932:same price,double enjoyment,1940:pepsi,belongs to you,1975:pepsi,decide by your feeling,1998:The choice of a new generation,2004:Dare for More,spokesperson,The end!,When we go to war,we kill the bystanders,not ourselves!,
