影响文化差异英语演讲.ppt

Company Logo,Results,Analytic Strategy Computing Effect SizesHofstedes dimensions Bems CategoriesOther Psychological and Cultural Traits Multiple Country Comparisons,Computing Effect Sizes,Hofstedes dimensions,Table1:,Power Distance,Table2:,Uncertainty Avoidance,Bems Categories,Table3:,Feminine Characteristics,Table4:,Masculine Characteristics,Other Psychological and Cultural Traits,Table5:,High Context,We predict:the more individual,the more high context.,Table6:,Positivity,We predict:American cultural products would be more positive than East Asian.,Table7:,Adherence to Traditional Gender Roles,Table8:,Promotion of Patriotism,Table9:,Use of the Central Route to Persuasion,Table10:,Use of the Peripheral Route to Persuasion,Table11:,Their Tendencies to Compare Products,Company Logo,Results,Analytic Strategy Computing Effect SizesHofstedes dimensions Bems CategoriesOther Psychological and Cultural Traits Multiple Country Comparisons,Table12:,Multiple Country Comparisons,Thank You!,