上海车展执行手册0124.ppt
2013 Auto Shanghai,Logistic service and host/hostess service,Logistic service and host/hostess serviceBeijingJanuary,2013,By ACROSS CHINA,活动介绍运营管理活动成功要素执行团队团队人员介绍运营参考流程表酒店沟通交通管理礼仪管理VIP接待摄影、摄像保洁服务保安管理餐饮管理物品管理鲜花、绿植证件门票管理其他设计制作物清单安全管理紧急时应对,目录,活动介绍,本届车展的主题定为“创新美好生活”,不仅将见证中国汽车工业的创新发展成果,领略国际汽车工业发展的最新水平,同时也演绎了现代汽车注重科技与 环保而带给人类社会的美好生活方式。可以相信,创新引领产业发展,发展迎接美好生活的理念,将成为2013上海车展的主旋律,它不仅承载了全球车企共同追 逐的梦想,肩负着推动我国自主品牌健康发展的责任,更引领着汽车文化的前进步伐,体现着人们对汽车生活的美好憧憬。2013上海车展将继续展示最新的汽车与技术,持续关注世界汽车行业的新趋势、新焦点。此次车展预计使用上海新国际博览中心全部17个室内展馆(2011年为13个室内展馆)以及室外临时展馆,规模将超过28万平方米。,搭建日:2013年4月12日-19日媒体日:2013年4月20日观众日:2013年4月21日-29日,活动日期,活动地点:上海新国际博览中心 浦东龙阳路2345号活动名称:2013(第十五届)上海国际汽车工业展览会,活动成功要素,详细周全的活动方案经验丰富充满激情的团队高效的沟通万无一失的危机预案供应商和合作伙伴的良好支持卓越的后勤保障,执行团队,人员结构图,项目统筹,BMW:Stella信诺:蔡明昊,车辆管理,信诺:郭西志,宝马展台运营总控,信诺::刘巍,MINI展台管理后勤总控,信诺:张轶,vip管理,信诺:于欢,场地沟通,信诺:蔡明昊,人员管理,信诺:张轶,物料管理,信诺:丁翔,于雷,酒店管理,信诺:周媛媛,大巴管理,信诺:郭西志,礼仪管理,信诺:刘巍,李佳霖,兼职管理,信诺:张轶,保安,信诺:郭西志,展台保洁,信诺:于雷,鲜花绿植,信诺:何江海,李佳霖,丁翔,餐饮管理,信诺:于雷,安全管理紧急时应对,信诺:蔡明昊,9,ACC联系方式,蔡明昊 Jennifer CaiSenior Account Director,Background 7 years PR&Event management background.5 years experience in Motor Vehicle Industry 5 years experience in Fast Moving Consumer GoodsExperience in Motor Vehicle Industry TOYOTA New Rav4 Launch in 2011BMW Shanghai International Motor Show in 20112010 BMW Joy Campus2010 BMW X-TourBMW 2010 Local Motor Show Volvo new C30 launch in 20102012 BMW Beijing Motor show2012 BMW 3er national®ional launch2012 Rolls-Royce Aviator Collection Launch,刘 晔 Naboo liuSenior Creative Director,Background In-depth experience of understanding and knowledge of branding.14 years of experience in advertising&event industry about branding,event,print ads,television commercials,publications etc.ACC Group,Senior Creative DirectorDavid Ogilvy Beijing,Senior Art DirectorBAC Co.,Ltd,Creative Team Leader;Dentsu Group Dongpai Beijing,Senior Art Director;EducationSurrey Institute of Art&Design(UCCA),Farnham,UK Master Degree,Branding&Graphic CommunicationBeijing Institute of Clothing Technology,Beijing,China Graphic Design.,Background 2 years luxury PR working experiences in Hamburg Germany,3 years event&PR working experiences in auto industry.Good media relationship in auto industry,vast experience in event management and PR.Experience in Motor Vehicle Industry Berlinale VIP hospitality in Berlin 2009Shanghai Tang Fashion Show in HamburgVolvo new C30 launch in 2010,Volvo all series road show in 8 cities,Volvo booth onsite management in Beijing International Motor Show in 2010BMW X-Tour final welcome dinner and galaInfiniti new QX&M launch in 2010Infiniti QX56 media test drive in Dalian in 2010Infiniti M media test drive in Chengdu in 2010Infiniti booth media coordination in Guangzhou Motor Show in 2010BMW&MINI&RR booths onsite management in Shanghai International Motor Show in 2011TOYOTA New Rav4 Launch in 2011BMW M Series Annual Event,20122011 BMW all-new 1 Series National Launch 2011 BMW all-new 1 Series Regional Launch2012 BMW Beijing Motor show2012 BMW 3er national®ional launch2012 Rolls-Royce Aviator Collection Launch,刘巍 Kitty LiuSenior Account Manager,张轶 Laura ZhangSenior Account Manager,Background More than 10 years professional event management5 years experience in IT Industry3years experience in Motor Vehicle Industry2 years event management in Olympic HospitalityExperience in Motor Vehicle Industry Mini Countryman Launch 2011BMW Shanghai International Motor Show in 2011TOYOTA New RAV4 Launch 2011BMW 1 Series Launch 2011(in 5 cities)BMW East Region Test Drive in 3 cities 20112010 BMW Joy Campus2010 BMW X-tour2012 BMW Beijing Motor show2012 BMW 3er national®ional launch2012 Rolls-Royce Aviator Collection Launch,graphic,苏楠 Camel SuSenior Art DirectorJoined ACROSSCHIINA in March 2012Background8 years of business,art background,worked for the Beijing Dentsu advertising company and SSMSSingShine Marketing Services etc.Experience in Motor Vehicle IndustryBMW 1Audi A7VW Lamborghini Audi R8,廉洁 Jie Lian Group Head Joined ACROSSCHIINA in May 2010Background graduated from Sichuan Academy of Fine Arts Music In 2004.Bachelor degree,major in Interior Design.Worked in CHINA BUIDING DESIGN&RESEARCH INSTITUTE and Hiteam Group.Experience in Motor Vehicle Industry MINI Countryman R60BMW auto showVOLVO S6OBMW_M SERIES BMW F18BMW 1,6,7 seriesMercedes-Benz C-Class Launch Event 2011,copywriter,王 哲 Zhe Wang 3D designJoined ACROSSCHIINA in Oct 2010Background graduated from Hebei Polytechnic University in 2008,bachelor degree,major in environmental art design Worked for TS Architectural Design Co.Ltd,Love attitude media Company,HUAS RESTURANT Group Experience in Motor Vehicle IndustryBMW F18BMW X3BMW annual auto showBMW full series,王雅曦 Sahkoy WangCreative copywriter Joined ACROSSCHIINA in Jan 2010Backgroundgraduated from Art Institute of Jilin University in 2007,major in advertising。Worked for TOFUCAIFENG Graphic Design Co.,Ltd.GUANGDONG JIAYING PHARMACEUTICAL CO.TD.BEIJING RUIXING Century Advertising Co.,Ltd.,Experience in Motor Vehicle Industry:1.Volvo S60 2.MINI COUNTRYMAN 3.BMW F184.BMW 3 series 5.BMW X36.Mercedes-Benz C-Class Launch Event 2011,account,周媛媛 Carol ZhouSenior Account ExecutiveJoined ACROSSCHIINA in 2011BackgroundMore than 4 years experience on marketingpromotion and event execution.Experience in Motor Vehicle industry BENZAudi2011 BMW all-new 1 Series National Launch 2011 BMW all-new 1 Series Regional Launch2011 BMW AC&LSACBMW M Series Annual Event,2012BMW 3 Series Launch EventBeijing Moto Show2012 _BMW Premium Selection,于欢 Gise YuAccount ManagerJoined ACROSSCHIINA in 2011 Background4 years PR related working experience.Good ability of organization and execution.Experience in Motor Vehicle industry BMW MINI One BMW MINI Cooper BMW MINI One Cooper Launch Event BMW MINI Professional Media TestDriving,李佳霖 Jocelyn LiAccount ExecutiveJoined ACROSSCHIINA in 2012Background1 years experience of account communication/project executeprofessional in communication、creation&executionExperience in Motor Vehicle industry BMW M Series Annual Event,2012BMW 3 Series Launch EventBeijing Moto Show2012_BMW MINI,account,丁翔 David DingSenior Account ExecutiveJoined ACROSSCHIINA in 2011Background10 years experience in event industry.Keep on:Decoration set up,vendor&venuemanagementExperience in Motor Vehicle industry BMW 1 Series National LaunchBMW 1 Series Regional LaunchBMW 2011 Shanghai Auto showToyota RAV4 Launch,于雷 Jason Yu Senior Account ExecutiveJoined ACROSSCHIINA in 2011Background5-year experiences of event planning,advertising media,events executionand team of management skills.Experience in Motor Vehicle Industry 2011 BMW JOY HOME Kick-off 2011 BMW JOY Market2011/2010 ChangAn Ford Mazda 2010&2011 dealers conference2011 Peugeot(China)Road safety training camp2010 Zhengzhou Nissan NV200 Launch2010 ChangAn Ford Mazda 3 down product line of Nanjing Factory,张宇 Jerry Zhang Account ExecutiveJoined ACROSSCHIINA in 2011Background Graduated from the Vladivostok State University of Economics and Service 3-year experiences of event planning,event execution.Experience in Motor Vehicle Industry BMW.Mercedes-Benz.Honda.Mazda Volvo,运营参考流程,运营参考流程表,注:以上流程及时间安排仅供参考,按活动时间调整,运营参考流程表,注:以上流程及时间安排仅供参考,按活动时间调整,注:以上流程及时间安排仅供参考,按活动时间调整,运营参考流程表,酒店沟通,酒店集中管理,负责酒店预定和取消。客人分别为:BMW AG、宝马中国、华晨宝马及其他供应商等;酒店协调和沟通。和酒店第一时间沟通,明确客人的姓名,房间类型,入住和离店时间。保证客人入住房间的数量;沟通搭建物的进场时间;实时更新客人房间信息。避免更新不及时产生费用;Agency只负责为客人预定和取消酒店,关于酒店费用由客人自理。安排工作人员进行签到,并指引客户办理入理手续。,沟通内容,交通安排,宝马租用车辆安排展馆周边车辆停靠点BMW VIP接机、送机安排往返酒店及展馆车辆安排司机管理交通时间表,交通安排概括,交通安排,统计所需车型数量根据需求预订车辆确认车牌号、司机联系方式熟知展会期间,展馆周边道路交通规定提前准备好备用车和工作人员用车车辆出发前工作检查,如:车贴和车牌是否到位,车辆是否干净,矿泉水是否放好根据所持有的车证所示,停靠在指定停车场,并按规定路线行驶,上海新国际博览中心大厅入分别为:北入口大厅,南入口大厅。可以通往不同的展厅。车辆停放大巴车/中巴车:展馆规定只有1处停车场可以停放大巴。停车场在展馆东侧,展厅N5-N7一侧;BMW VIP轿车:只能尽力停放到可以靠近入口处的地方。展馆不确定现场是不是会封道。如果客流量比较大,龙阳路和芳殿路都可能被封闭。根据所持有的停车证上规定,停靠到指定停车场,NO.1,NO.2,展馆周边车辆停靠点,司机管理,司机要求能讲双语司机提前熟悉路线,包括从机场到酒店,从酒店到场馆等工作人员实时保持与第三方负责人沟通司机培训手册活动介绍车辆安排时间表负责人联系方式车内卫生服装整洁司机服装推荐黑色衬衫/白色衬衫黑色裤子神色鞋子,VIP接送机管理,范例sample,礼仪管理,礼仪管理,熟悉宝马的品牌,对宝马品牌有一定的认识和理解身材好,形象佳,有亲和力需求人数,共计76名BMW52名,男孩16名,女孩28名,外国男模5人,外国女模3人MINI20名,男礼仪5名,女礼仪8名,外国男模5名,外国 女模2名身高要求 男孩:180-185cm女孩:172-175cm20%礼仪有1-2年 BMW车展经验40%礼仪至少有车展或同级别品牌活动经验,培训内容关于BMW/MINI关于BMW/MINI在中国关于上海车展关于BMW/MINI展台在中国车展品牌/产品知识款待实质:I am BMW 主要职责礼貌用语IPAD注册和使用紧急情况处理演练、彩排场地参观培训时间展会开始前4天:2013年4月16-19日参与人员礼仪,BMW,Agency,礼仪培训,礼仪管理,不同功能区域,工作内容不同展示区域耐心、热情的与客户交流回答关于产品的基本问题客户咨询详细问题时,如果解答不了,需要及时传达给销售顾问或BMW员工指引客人到达上层展示区接待区域耐心、热情的与客户交流分发资料给到兴趣客户分发宣传彩页VIP休息区域 引导VIP到休息解答VIP现场提出问题工作要求在工作岗位时,不能抽烟,吃东西,打手机发段信不可以带首饰,不可以有纹身保持工作服装干净面带微笑,有服务意识,礼仪现场工作内容,礼仪管理,范例sample,礼仪培训,Press Conferences19.04.2012(Sunday),run-through-and final rehearsals08:20-08:30 00:10 BMW:Crewcall(Positioning and stand-by for rehearsals)08:30-11:30 03:00 BMW:Run-through rehearsals(with MOC)Vehicles:BMW i12,BMW F3511:30-11:45 00:15 Break 11:45-11:55 00:10 RR:Crewcall(Positioning and stand-by for rehearsals)see below 11:55-12:25 00:30 RR:Run-through rehearsals Vehicles:RR EWB 12:25-12:40 00:15 Break 12:40-12:50 00:10 MINI:Crewcall(Positioning and stand-by for rehearsals)see below 12:50-14:20 01:30 MINI:Run-through rehearsals(with MOC)Vehicle:MINI Hydepark,Mike D.(MOC),14:20-15:00 00:40 No fixed schedule,preparations for the final rehearsals all 15:00-15:20 00:20 BMW:TV-Interviews with Mr.Robertson,Vehicles:tbd,15:20-15:40 00:20 BMW Golf presentation:Final15:40-16:10 00:30 BMW:rehearsals with Mr.Diess,Vehicles:BMW i12,BMW F35,E 16:10-16:45 00:35 BMW:Final rehearsal,16:45-17:30 00:45 MINI:Final 17:30-18:00 00:30 Break 18:00-18:45 00:45 RR:Final rehearsal,19:00 open,end,As required,further rehearsals as announced by stage director tbd 20.04.2012(Monday),first press day09:00-18:00 09:00 Opening hours Auto China(1st press day)tbd stand-by for press conferences all 10:45-11:15 00:30 BMW press conferenceVehicles:BMW i12,BMW F35all time:tbd,范例sample,彩排时间安排,1,2,3,4,5,7,8,1,9,11,2,10,13,3,14,4,12,15,5,6,16,6,17,18,14,25,26,男,女,换岗,媒体日 一层,站位安排,范例sample,19,7,18,8,9,10,11,12,20,21,22,23,24,13,女,换岗,男,站位安排,媒体日 二层,范例sample,公众日 一层,1,2,3,9,11,10,15,5,6,16,17,18,14,25,5,6,1,8,13,3,12,2,14,4,7,26,男,女,换岗,站位安排,范例sample,19,7,18,8,9,10,11,12,20,21,22,23,24,13,女,换岗,男,公众日 二层,站位安排,范例sample,礼仪推荐,外国男模外国女模中国男礼仪中国女礼仪,礼仪推荐,姓名:Eder身高:187三围:95 77 94鞋号:44,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Revictor身高:189三围:100 74 98鞋号:44,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Allan身高:185三围:100 72 98鞋号:44,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Roni身高:185三围:93 72 91鞋号:43-44,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Andrei身高:187三围:95 76 97鞋号:44,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Robin身高:185三围:96 82 97鞋号:44,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Dejan身高:188三围:98 76 97鞋号:43,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,外国男模外国女模中国男礼仪中国女礼仪,礼仪推荐,姓名:Ksusha身高:178三围:83 60 88鞋号:39,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Ann身高:181三围:85 60 91鞋号:39,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Edina身高:175三围:83 61 90鞋号:39,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Justina身高:175三围:85 59 89鞋号:38,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Zsofi身高:179三围:83 60 90鞋号:39,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,姓名:Sasha身高:178三围:85 60 88鞋号:39,2013 上海车展 推荐,ACROSSCHINA COMMUNMCATION,外国男模外国女模中国男礼仪中国女礼仪,礼仪推荐,姓名:王东东身高:180鞋号:42三围:93 86 87英文水平:四级工作经验:奔驰 别克 晚宴礼仪 芝华士晚宴礼仪,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:李龙乾身高:183鞋号:42三围:94 80 92英文水平:四级工作经验:2010 MINI 车展礼仪.,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:苏宇凡身高:183鞋号:42英文水平:四级工作经验:奔驰smart男模/大众汽车路演车模,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:马晨身高:182鞋号:42英文水平:四级工作经验:宝马晚宴礼仪 2011车展东风日产展台礼仪,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:郭东昌身高:184鞋号:43英文水平:四级工作经验:迪奥晚宴男礼仪,奥迪昆山站高尔夫业余大赛男礼仪,新西兰佳沛奇异果路演活动,轩尼诗 佳人有约 晚宴 上海站 杭州站男礼仪,,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:吴继尉(双胞胎)身高:184鞋号:42三围:89 77 90英文水平:四级工作经验:大众奥迪雪福来车模 礼仪 晚宴接待等等,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:吴继颖(双胞胎)身高:184鞋号:42三围:89 77 90英文水平:四级工作经验:大众奥迪雪福来车模 礼仪 晚宴接待等等,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:孙钦敖身高:180鞋号:42英文水平:四级工作经验:宝格丽珠宝礼仪 外滩游艇礼仪 观致汽车礼仪 施华洛世奇晚宴礼仪,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:崔昱翔身高:182鞋号:42三围:90 74 92英文水平:四级工作经验:别克商务汽车TVC 露得清广告 日本EDWIN牛仔平面 SMART车模,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:韦延松身高:183鞋号:42三围:90 76 93英文水平:四级工作经验:尼康数码相机、百利甜酒、卡地亚腕表/爱马仕 车展广汽展台等,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:王鹏川身高:182鞋号:42三围:96 78 92英文水平:六级工作经验:奔驰smart男模/爱马仕接机,希尔顿荣誉客会签到、奥迪晚宴。,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:刘夕赟身高:182鞋号:42三围:87 72 96英文水平:四级工作经验:nike走秀 试衣模特 上海超跑嘉年华礼仪 东芝环保展会礼仪 奔驰smart车模,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:蔡少枫 身高:185鞋号:42三围:96 78 98英文水平:口译 韩语工作经验:CHERY 国际汽车博览会 男模 三凌摩托车平面拍摄 男模 惠州车展动态模特 男模,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:ALva身高:182鞋号:42英文水平:四级工作经验:棚拍外拍cos展台 车展。,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:孙荣成身高:185鞋号:44三围:95 72 91英文水平:四级工作经验:试衣模特,接机礼仪,展会礼仪 车展礼仪,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:张劲身高:184鞋号:43三围:93-73-91 英文水平:四级工作经验:宁波汽车展 奔腾 B50 B70 车模 诺基亚音乐手机展示 尼康新品发布,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:杨坤身高:180鞋号:42英文水平:四级工作经验:奥迪晚宴 大众斯柯达礼仪。,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:刘骁身高:185鞋号:42三围:100 75 95英文水平:四级工作经验:奔驰smart车模 nike走秀 twoB party礼仪等。,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:张晋玄身高:183鞋号:42三围:90 73 94英文水平:四级工作经验:韓國一線品牌SYSTEM 服裝展示 走秀男模、奥迪男模。,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:周琦魏身高:180鞋号:42英文水平:四级工作经验:大众斯柯达晚宴 smart车模 等,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:董金佳身高:183鞋号:43三围:100 78 94英文水平:六级工作经验:Iphone4新品上市:计数及男礼仪工作、2009,2011年新国际车展男礼仪:在前台做简单接待,配合发放纪念品,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:孙祥飞身高:186鞋号:42三围:95 76 90英文水平:四级工作经验:车展模特 特邀前景,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,姓名:夏淆添身高:185鞋号:43英文水平:四级工作经验:凡客平面模特 阿迪达斯订货会走秀 奔驰SMART车模。大众尚酷R杯礼仪。,2013 上海车展 男礼仪推荐,ACROSSCHINA COMMUNMCATION,外国男模外国女模中国男礼仪中国女礼仪,礼仪推荐,姓名:段嵬钰身高:171体重:49鞋号:37三围:84,63,86 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