公司主要竞争优势.ppt
公司主要竞争优势The company mainly competitive advantage,完整的产品系列有助于整体的均衡发展目前公司拥有 13 大类别、28 个系列，450 多个品种的主导产品，是全球产品链最齐备的工程机械企业。产品包括混凝土机械、工程起重机械、城市环卫机械、建筑起重机械、路面施工养护机械、基础施工机械、土方机械、专用车辆、消防设备、专用车桥等。我们认为完整的产品系列有利于公司均衡的发展。Complete product series contribute to the overall of balanced developmentAt present,the company has 13 large categories,28 series,more than 450 kinds of main products,is the most complete line of engineering machinery enterprises.Products include concrete machinery,engineering hoisting machinery,urban sanitation machinery,construction hoisting machinery,road construction and maintenance machinery foundation construction machinery,earth moving machinery,special vehicle,fire fighting equipment,special vehicle bridge,etc.We think that complete product series is beneficial to the company balanced development.自主研发的高科技高性能产品满足客户的个性需求中联重科已累计国内申请专利700多项，国际申请专利100多项，非专利创新技术600多项，计算机软件登记17件。“九五”到“十一五”期间，中联重科先后完成了近百项国家“863”计划、国家科技支撑计划等国家重大装备开发、科技攻关课题和专项，每年将销售收入的5%以上用于研发。中联重科融合CIFA最新欧洲技术自主研发的80米碳纤维臂架泵车创下全球最长吉尼斯纪录。2011年，中联重科更自主研发全球最大塔式起重机。随着中联重科研发技术与研发能力的不断增强，其产品将在国内与国际市场上更具竞争力。Independent research and development of high-tech high performance products to meet customers individual needsZoomlion has accumulated more than 700 domestic patent application,the international application for patent 100 multinomial,non-patented technology innovation more than 600,the computer software registration 17 pieces.Ninth five-year plan to 11th five-year plan period,zoomlion has finished almost items for national 863 plan,national science and technology support plan and other countries major equipment development,science and technology research projects and special,every year will more than 5%of sales revenue for research and development.Zoomlion fusion CIFA the latest European technology independent research and development of the 80 meters carbon fiber boom pump set a guinness world record for the longest global car.In 2011,zoomlion more independent research and development the worlds largest tower crane.Along with the vanda heavy research hair technology and research and development ability of increasing,and its products will be in domestic and international market more competitive.,国际化发展具有先天优势，增长空间巨大Internationalization has inherent advantages,growth space is enormous,公司第一阶段的并购主要集中在上市后的 2003 年，当年收购了浦沅集团、中标实业、湖南机床厂等三家企业，到2006 年就开始大见效益。其中，浦沅集团的起重机械已经成为中联重科的核心支柱之一。The company the first stage of the m&a mainly concentrated in listed after 2003,when the acquired PuYuan group,the industrial,hunan machine tool plant of three companies,in 2006 began to big see benefits.Among them,the PuYuan group hoisting machinery has become the core of zoomlion one of the pillars.第二阶段的并购主要集中在 2008 年，公司相继收购了华泰重工、湖南车桥厂、黄河重工、信诚液压和意大利CIFA 等五大企业，进军土方机械和散料运输机械领域，打造工程机械专用车桥和液压件制造基地，使公司跃居全球混凝土机械制造商龙头地位，第二阶段的并购效益于近两年集中体现，公司上半年混凝土机械商场占有率跃居行业第一.The second stage of the m&a mainly concentrated in 2008,the company successively bought huatai heavy industry,hunan feihan,Yellow River heavy industry,xincheng daguang hydraulic and Italy CIFA five enterprise,the earth moving machinery and bulk material transportation machinery field,make special engineering machinery axle and hydraulic parts manufacturing base,the company in the world leading position concrete machinery manufacturers,the second phase of the m&a benefit embodiment in nearly two years,the company in the first half of the concrete machinery market share in the industry first.中联产品国内市场的占有率已经达到相当高的水平，海外市场已经成为公司的必然选择。由于中联重科国际化进程起步早，具备丰富经验，在国际化发展领域具备先天优势，未来并购效益将随着全球经济复苏而逐步释放，国际化发展有很大发展空间。Vanda products domestic market share has reached a quite high level,the overseas market has become the inevitable choice of the company.Due to the zoomlion international process started early,have rich experience in international development areas have natural advantages,the future mergers and acquisitions will benefit with global economic recovery and gradually released,internationalization development has a great development space.,先进的销售模式抢占市场份额Advanced sales model grab market share,近年来，中联重科借鉴了国际机械巨头先进的销售模式，结合国内形势，将重点转移至按揭或租赁为主，受到下游客户，特别是中小客户的青睐。因此近两年来，特别是2012年以来，中联重科在各个领域的市场占有率都有了不同程度的提升，销售收入和利润在各家公司中一枝独秀。In recent years,zoomlion lessons from the international machinery giant advanced sales model,combined with domestic situation,the focus will be on transfer to mortgage or lease give priority to,by the downstream customers,especially small and medium-sized customers favour.So in the past two years,especially since 2012,zoomlion in various fields of market share have different degrees of ascension,sales revenue and profit in the companies to outshine others.,全款Full of银行按揭The bank mortgage分期付款installment融资租赁Financing lease,中联重科2012 年上半年各销售方式占比，信用销售占比82%，与卡特彼勒相当。Zoomlion in the first half of 2012 the sales mode of ratio,credit sales accounted for more than 82%,and the caterpillar quite.,全款Full of银行按揭The bank mortgage分期付款installment融资租赁Financing lease,零售租赁Retail lease节税租赁Tax saving lease融资租赁Financing lease分期付款installment政府租赁The government lease批发应收票据Wholesale notes receivable,风险揭示Risk reveals,租赁业务长期有较大增长空间但风险较大Lease business long-term more growth space but risk is bigger由于国内竞争激烈，融资租赁业务保证金仅为20%，违约风险较大。Because the domestic competition is intense,financing lease business margin is only 20%,larger risk of default.国际市场机械翻新率较高，适合发展租赁业务。国内目前尚不具备大规模开展此项业务的基础。过度激进的销售策略会产生较大风险。The international market machinery refurbishment rate is higher,suitable for leasing business development.Domestic at present are not possessed in the mass foundation of business.Excessive radical sales strategy will produce great risk.,
