英语广告与翻译.ppt
感谢！,你们的热情 你们的坚持 你们的配合 你们的辛苦劳动 你们的贡献 你们的善解,英语广告与翻译,Warming-up,The restless pursuit of perfection Ask for more Where there is a mountain,there is a road;Where there is road,there is f Toyota.Marlboro/Dior/Poison/Aupres不懈追求完美（凌志）渴望无限（百事）车到山前必有路，有路必有丰田车,失误的广告,1.上海产“白翎”钢笔 White Feather(临阵逃脱)2.美如玉 sweet as a jade sweet as a lily or a rose 3.可以穿运动夹克,但不要穿裤子(but no trousers)!4.“老少皆宜”，“大家好才是真的好”，“用了都说好”especially for you,美丽的广告,1.Big thrills,small bills.(出租车广告)a)大刺激,小花费。b)莫大的激动,微小的费用。2.Apple Thinks Different.(苹果电脑)a)苹果电脑,与众不同。b)苹果电脑,不同凡“想”。3.When youre sipping Lipton,youre sipping something special.(红茶广告)a)当您在品尝立顿红茶时,即在品味其独特性。b)饮立顿红茶,品独到风味。4.All is well that ends well.(香烟广告)a)结局好,全都好。b)烟蒂好,烟就好。,More,5.Spoil yourself and not your figure.(Weight-Watcher冰淇淋)尽情大吃，不增体重 6.Trust us.Over 5000 ears of experience.(助听器)相信我们吧。历经5000多只耳朵的检验，有着5000多年的经验 7.A Mars a day keeps you work,rest and play.(巧克力)一天一块玛斯巧克力，让您工作像工作，娱乐像娱乐。8.Im More satisfied.(香烟）摩尔香烟，我更满意 Ask for More.再来一支，还吸摩尔,More,9.Better late than the late.(公益广告）迟到总比丧命好 10.The driver is safer when the road is dry;The road is safer when the driver is dry.（交通安全）路面干燥，司机安全；司机清醒，道路安全。11.Butlins the right choice.Dont labour the point,or be conservative in your choice,or liberal with your money.Come to Butlins for the real party.Great Party Ahead.（布特林旅游公司）布特林旅游公司您的正确选择。不要劳烦讲个没完，不要保守，也别犹豫，不要放任自由地乱花钱。到布特林旅游公司，参加实实在在的聚会吧。盛大的聚会正等着你！,一词多义,1.Money doesnt grow on tree.But it blossoms at our branches.LIoyd Bank英国劳埃德银行 只要顾客把钱存到劳埃德银行，他们的钱就会不断地增加。2.Seven days without 7-up make one weak。一天不喝“七喜”，身体就会变虚；每天一支“七喜”，才能充满生气 3.More sun and air for your son and heir.父母们应带上子女去海边度假，因为那里有新鲜的空气和明媚的阳光 我们这儿(海边)有充足的光照和新鲜的空气，这对于你们事业和财富的继承者-儿子的健康大有好处。4.Try our sweet corn.Youll smile from ear to ear.尝尝我们的甜玉米，包你乐得合不拢嘴。,语法特点：简单句,1.“SONY-take the world with you.”(索尼)让世界陪伴你。2.Make dreams come true.(迪斯尼乐园)让梦想成真。3.Youre worth it!(Loreal 欧莱雅)你值得拥有!4.Make yourself heard(爱立信）理解就是沟通5.In touch with tomorrow.(东芝)与明天共进。,祈使句,1.Turn it on!(puma 彪马)穿上它!2.Just do it.(耐克运动鞋)只管去做。3.Feel the new space(Sumsung)感受新境界。4.Obey your thirst.(雪碧)服从你的渴望。5.Challenge the limits.挑战极限,省略句,1.We lead.Others copy.(理光复印机)我们领先,他人仿效。2.Intelligence everywhere.(摩托罗拉手机)智慧演绎,无处不在。3.We integrate,you communicate.(三菱电工)我们集大成,您超越自我。,修辞特点,1.Flowers speak from the heart.(花店，拟人）鲜花诉衷肠2.Kodak is Olympic color.(柯达，暗喻）柯达是奥林匹克的色彩。3.TIME is ready to make time for you.(杂志双关）时代周刊时刻为你准备着。4.Mosquito bye bye bye(RADAR，重复)雷达，蚊子杀杀杀5.Endless space&time.Unchanged beauty.(面膜）永恒时空，不变品质。6.A pill a day keeps a stroke away.(药，仿拟）一天一片，中风远离你7.IOC(眼镜，拟声）oh,I see/哇！我看见了,练习：,1.Fresh up with Seven-up.(饮料广告)a).“七喜”饮料会使您提神醒脑。b).君饮“七喜”,醒脑提神。2.Coke refreshes you like no other can.没有什么能像可乐那样令您神清气爽。3.Thieves love crowds;Watch your wallet,bag,camera谨防小偷 4.Not all cars are created equal.并非每辆车都生而平等 5.Always Coca-Cola.永远的可口可乐6.Good to the last drop.滴滴香浓，意犹未尽7.A diamond lasts forever.钻石恒久远，一颗永流传。（De Bierres)8.Fly smooth as silk.飞行如丝绸般的平稳。9.When you are cool,tea will warm you.When you are hot,tea will cool you.When you are sad,tea will cheer you.When you are excited,tea will calm you.当你寒冷时，茶会让你温暖；当你燥热时，茶会让你凉爽；当你悲伤时，茶会让你振奋；当你兴奋时，茶会让你平静。,10.Change your mind,change your world.（Nikon)改变你的思维，改变你的世界。11.Good teeth,good health.（高露洁）牙好，身体就好12.Impossible is nothing(ADIDAS)没有什么做不到的。13.There are no limits to the mind.(Audi)思想无极限。14.Life in your hands.(Sony)生活握在你手中。,
