【英文资料】UPnP Implementers Corporation Update.ppt

UPnP Implementers Corporation Update,UPnP Implementers Corporation(UIC)Goals,Manage the UPnP certification processOwn and protect the UPnP technology logo UPnP is a certification mark of the UPnP Implementers Corporation,What is the UIC?,A legal corporationOwn the logoProtect the logoManage the certification process as a“business”(can enter into legal agreements,have a bank account,etc.)Non-profit statusManaged by a Board of Directors(BOD)BOD is composed of individuals from different companiesCompanies are Steering Committee companies,How does the UIC relate to the UPnP Forum?,UPnP Forum:Is an unincorporated entitySelects the standards to be writtenDevelops and approves the UPnP standardsUIC:Certifies devices that implement correctly the complete standard adopted by the UPnP Forum,Why not have the Forum certify devices?,UIC is an independent corporationCertification is performed by a third party“Layer”of confidentialityBOD has duty to maintain objectivity,UIC Structure,UIC composed of 6 Board members from 6 different companiesUIC has an independent Executive Director and administration/management company that:Certifies devicesManages finances(collects annual dues,maintains tax exempt status)Assists with marketing/PR of the UIC,UIC Management,UIC BOD meetings occur every 2 monthsConference calls occur in-between face-to-face meetings,as neededMarketing calls to discuss upcoming conference/trade showsLegal calls to discuss certification mark issues,Benefits of UIC Membership,Benefits of UIC Membership,Access to UPnP certification test tool and certification processAbility to use the UPnP logo and the“UPnP-certified”phrase on certified productsOne free support call about test tool per yearAccess to UIC-sponsored trade shows,conferences,and panel sessionsLeveraging of UICs marketing assets,Benefits of UIC Membership,Access to UPnP certification test tool and certification processAbility to use the UPnP logo and the“UPnP-certified”phrase on certified productsOne free support call about test tool per yearAccess to UIC-sponsored trade shows,conferences,and panel sessionsLeveraging of UICs marketing assets,1.Meaning of“Certification”,Independent acknowledgement of passed test logAbility to call your device a“UPnP device”or“UPnP certified”Ability to use the UPnP logo on device and associated marketing material,Overview of Certification Process,Implement a UPnP standard created by the UPnP Forum via the Forum websiteAny Forum member company can implement a standardForum membership is freeTest the implementation against the certification test toolSelf-testing or 3rd party testing OKSubmit the passed results to UICReceive the UPnP certification,How does one get access to Certification Test Tool?,Join the UICAny Forum member can join Go to www.upnp-ic.orgComplete UIC Membership ApplicationSend in:Signed application$5000USD annual feeCertification test tool is posted on UIC web site,Preparing for Certification,For pre-certification purposes,certification test tool is posted on UPnP Forum web sitePlug festsHosted by Forum member companiesCertification test tool support via Microsofts Product Support and Services team,including one free call per year to PSS for UIC members,How Quick is the Certification Process?,Once passed test log has been received by UIC,certification takes about 2 daysDesigned to meet product shipping cyclesCertified device has option of being posted on UICs list of certified devicesMarketing benefit,Benefits of UIC Membership,Access to UPnP certification test tool and certification processAbility to use the UPnP logo and the“UPnP-certified”phrase on certified productsOne free support call about test toolAccess to UIC-sponsored trade showsLeveraging of UICs assets,2.Why is the logo important?,Differentiates your productsShows third party certification of the productIs a legally-protected logo,Certification Mark Protection,Mark has been filed in 24 countriesUIC has defended against inappropriate use of markContacted companies that have used mark in product namesContacted companies with incorrect use of mark in marketing literatureUIC has published guidelines to assist with correct mark usageUIC watches filings of marks similar to UPnP technology mark,Countries Where Mark is Filed,ArgentinaAustraliaBeneluxBrazilCanadaChinaColumbiaFranceGermanyIndiaItaly,JapanKoreaMexicoRussiaSingaporeSpainSwedenSwitzerlandTaiwanUKUSA,Benefits of UIC Membership,Access to UPnP certification test tool and certification processAbility to use the UPnP logo and the“UPnP-certified”phrase on certified productsOne free support call about test toolAccess to UIC-sponsored trade showsLeveraging of UICs assets,3.Free Support Call for Test Tool,UIC members contact UIC Executive DirectorCall is placed to Microsofts Product and Support ServicesCall can be used by anyone in companyAnnual benefit,Benefits of UIC Membership,Access to UPnP certification test tool and certification processAbility to use the UPnP logo and the“UPnP-certified”phrase on certified productsOne free support call about test toolAccess to UIC-sponsored eventsLeveraging of UICs assets,4.Access to UIC-sponsored Trade Show Events,CES 2005-presentationCES 2004-presentation,stand,panel discussionWinHEC 2003 and 2004-presentations and stand Intel Developer Forum-2003 and 2004 CONNECTIONS-panel session and shared stand CES 2003-presentationEHExpo 2003-booth,Organizations/Shows UIC engages with:,Digital Living Network Alliance(DLNA)Consumer Electronics Association(CEA)Connected Home ForumConnected Home ShowNetHomeWiMedia AllianceDigital Subscriber Line(DSL)Forum,Summits,There are now an average of 2 summits a year typically in North American and one in either Europe or AsiaUIC sponsors the summits outside North AmericaSummits alternate between Europe and Asia2004 Summits-Shanghai and Taipei2003 Summit-Cannes,France2002 Summit-Tokyo,Japan,Opportunities at Shows,Shared booth spaceDemonstration of certified productsChance to attend/participate in panel discussions/stage presentationsAccess to press and analysts,Benefits of UIC Membership,Access to UPnP certification test tool and certification processAbility to use the UPnP logo and the“UPnP-certified”phrase on certified productsOne free support call about test toolAccess to UIC-sponsored trade showsLeverage of UICs marketing assets,5.Leverage of UIC Marketing Assets,Get product listed on UIC certified device pageGet highlighted on UIC main web page under“New Products of the Month”Obtain access to and be showcased in UIC newsletterGet highlighted in a UIC press release,Other Marketing Assets,CollateralOne page flyerQ&ATranslation of UPnP architecture to ChineseLiaisons with other consortiaWorking on test requirements with DLNACEA and DSL Forum-referencing UPnP standards,STATUS of the UIC,Members and Devices,About 40 UIC Members101 certified devices 75 Internet Gateway Devices1 WLAN Access Point25 AV Devices9 Media Renderers16 Media ServersPresence on store shelves in North America,Europe,and AsiaWell over a million of UPnP enabled devices shipped-All major IGD vendors now include UPnP supportCisco-LinkSys,D-Link,NETGEAR,Thomson,Accton,SMC,UICs Opportunities for Growth,Number of UPnP standards is increasingForum membership is increasingMarket share of certified gateways and AV devices is increasingUIC message is being broadcast moreMore UIC presence at events&trade showsUIC press releases/newsletters,Call to Action,Join the UPnP Forumwww.upnp.orgJoin the UICwww.upnp-ic.orgProtect and promote the UPnP logo,Foundation of the Connected Home,