《人工智能与数据挖掘教学课件》cou.ppt
2023/8/31,AI&DM:BUPT,1,Artificial Intelligence&Data Mining,School of Economics&ManagementBeijing University of Posts&Telecommunications,2023/8/31,AI&DM:BUPT,2,Course Introduction,Contents of the course-what Why this course-why Dual Languages-how Text books&references,2023/8/31,AI&DM:BUPT,3,1.Contents of the course,What is Artificial Intelligence?What is Data Mining?Basic Data Mining TechniquesClassificationAssociationClusteringAdvanced Data Mining Techniques(artificial intelligence)Artificial Neural NetworksOther Artificial Intelligent SystemsExpert systems(rule-based systems),2023/8/31,AI&DM:BUPT,4,Summary:OLAP,Statistics and Data Mining,Hindsight,Foresight,Based on:Michael J.A.Berry,Data Miners,Insight,2023/8/31,AI&DM:BUPT,5,Example:why CRM needs DM,CRM for mobile phone company customer retention(churn)Assumption:The cost of keeping customers around is significantly less than the cost of bring them back after they leaveApproach give away gifts:target customers,what gift,what time,2023/8/31,AI&DM:BUPT,6,Issues to consider:1.Targeting customers,Every customerHigh expenditure customersMost profitable customers(who are)Customers likely to churn(concentrate on the ones who are likely to leave and do not worry about the ones who will stay)Question:which kind of persons is likely to churn?,2023/8/31,AI&DM:BUPT,7,Issues to consider:2.Types of gift,Same gift to everyoneGifts that are proportional to customer values to your company(customer value?)Gifts related to customer needsHigh reliability of networkNew phoneLow rate for evening callsOther little giftsQuestion:which gift suits what kind of customer,2023/8/31,AI&DM:BUPT,8,Issues to consider:3.Time of offering,A week before a customers contract ends?Not long after a customer joining the company?Question:Optimal time of offering,Conclusion:A really good CRM NEEDS data mining,2023/8/31,AI&DM:BUPT,9,2.Why this course,Computer and information technologies can improve business competitive advantagesThere are different types of information systems that can support the operation of business:word processor,spread sheets,databases,accounting systems,ERP,decision support systems,expert systems,business intelligenceThis course will focus on techniques used in intelligent information systems:data mining,neural networks,rule-based systems,case-based systems.One of the most wanted and most influential skills in recent years.,2023/8/31,AI&DM:BUPT,10,3.Dual Languages,In English Text books,Lecture notes,Reference papers,Course work,Exam,2023/8/31,AI&DM:BUPT,11,4.Text books&References,Data Mining:A Tutorial-based Primer（数据挖掘基础教程）,R.J.Roiger&M.W.Geatz,清华大学出版社，（￥43.00）英文版数据挖掘教程，翁敬农译，清华大学出版社，（￥45.00）Data Mining:concepts and techniques,Jiawei Han&Micheline Kamber（数据挖掘：概念与技术）高等教育出版社(￥39.00)(英文影印版)数据挖掘，朱明编著，中国科技大学出版社，2002年（￥23.00）Strongly recommend your NOT to read the Chinese versionHandouts-ppt files are provided How?,2023/8/31,AI&DM:BUPT,12,Exam Marks,15%Coursework:5%Homework+10%Presentation15%Mid-term Exam70%Final Exam,
