英语作业-品牌效应.ppt

Brand effect,Group A：Yang Fang Sheng Yujuan Yi Min Zhou Zhou Peng Xuehui Liang Yuxiao,What is the brand effect.,Why do you want to build a brand effect.,How to build brand effect.,Directory,What is the brand effect.,Brand effect is used on product brand,benefit and influence for the users of the brand.Brand is the product of the commodity economy development to a certain class,is to facilitate the use of the initial brand identification products,brand is the rapid development of commodity economy in modern times and the modern highly developed,under the condition of its development is rapidly brand use commodity producers to bring the huge economic and social benefits.,What is the brand effect.,Brand word nomadic originated in Spain,in order to distinguish it from the cattle in exchange with others,so brand to brand meaning.Until 1960,brand marketing in the dictionary to a more precise definition:to identify another or a group of products name,term,sign,or design the combination,to distinguish it from the products and services and other competitors.The inherent meaning is:the brand is a sign of distinction,this logo can provide real and ensure the consistent.Second,the brand is a kind of standard of signal.Brand is like a Mona Lisa smile,everyone can feel the charm of her,but few people can express it clearly.,Why do you want to build a brand effect.,Because,Brand means：high quality high credibility high benefit low cost,Why do you want to build a brand effect.,Example,Which one do you like?,Why do you want to build a brand effect.,77.86W,160W,Why do you want to build a brand effect.,Have you bought the 400000 BMW,you drive on the road,passers-by will all envy envy hate of vision and speech to evaluation for you.And you bought 1.6 million phaeton,parking lot security will say,“At the back of the passat to put in front of the BMW,touched the somebody else you lose?”,（你买了辆40万的宝马，你在路上开的时候，路人会以各种羡慕嫉妒恨的眼光和言语来对你评价。而你买了辆160万的辉腾的时候，停车场的保安会说，“后面的帕萨特给前面的宝马让让啦，碰了人家你赔的起吗？）,Why do you want to build a brand effect.,Products from the production scale in China,ranked the world top,but in the international market is always inferior,even if is the same quality,the same specifications of the same product,the price is always much cheaper than the worlds great powers.Investigate its reason,is the lack of international,regional brands and enterprises that makes its own brand consciousness and maintain the brand consciousness is poorer,Chinese enterprises mutually interacting,vicious competition is serious.,Why do you want to build a brand effect.,10%,60%,30%,Production costs,Profits,Other fees,Luxury,Why do you want to build a brand effect.,Luxury the highest profit in all industries,the cost of raw materials is less than 10%.,How to build brand effect.,In the early period of the brand planning.Establish brand values.Form the brand influence.,How to build brand effect.,Setting up enterprise brand takes enterprise has a strong ability of resource integration,the enterprise nature side through the brand to the world.Establish methods:advertising,marketing,after-sales service has a direct impact.,Conclusion,Brand effect is used on product brand,benefit and influence for the users of the brand.Brand is the product of the commodity economy development to a certain class,is to facilitate the use of the initial brand identification products,brand is the rapid development of commodity economy in modern times and the modern highly developed,under the condition of its development is rapidly brand use commodity producers to bring the huge economic and social benefits.,Thats all.Thank you for watching,