千年一遇PPT模板【韩潮第七季视觉的震撼唯美的化身.ppt

Seek The Treasure,A Presentation,Your Main Point,Your Sub Point,Transition Page,Elements Page,Renewal Category,SearchSystem,CommunityShop,WebDesign,RecruitSystem,Mailingsystem,Objective,2.Sales Activity,No.1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel through on-line network up to 2010,10 Million kl,Sale volume in 2010,Your Brain“On”Presentations,Right Brain,Left Brain,SensoryEmotions,impressionsImagistic,holisticHere and now,Logical,sequentialAnalytic,dataShort-term memoryDefense intensive,Presentation Impact,Brain Processes,IT,Try Again!,10,&200&200,3,1,5,4,2,advertising,creative,Media planning,measurability,concept,1,2,2,2,0,Case 070,?,Are you getting there?,?,Where are we?,?,Why are we there?,?,How could we get ther?,?,Where could we are?,T-plan,Case 071,attention,interest,desire,memory,action,AIDMA,Estelmo Lews,.AIDMA.1.Attention-.2.Interest-.3.Desire-.4.Memory-.5.Action-.,Web Design,SearchSystem,RecruitSystem,CommunityShop,Mailingsystem Admin tool,Site System,/System,&,System,RENEWAL,Case 072,Rogers,Latemajority,laggard,Social factors,Case 075,TV?,?,TV?,?,?,FTP,Process,ADMIN,/,SystemInfra,CreativePower,PROJECTSUPPORTSYSTEM,MediaPower,PromotionStrategy,CommunicationStrategy,MarketingConsulting,*SYSTEM FLOW,STEP 1,STEP 2,STEP 3,STEP 4,Irrelevant characters,Relevant characters,Flot,Setting,Symbols,Mood,Leadcharacter,Flot,Setting,IrrelevantCharacters,Relevantcharacters,Symbols,Mood,Case 082,OSI ModelLayer,application,network,transport,session,presentation,data link,physical,1,2,3,4,5,6,7,Form oracle,Case 083,Max marketing model,synergy,linkage,sales,Activ-ation,advertising,Accoun-tability,media,targeting,PRODUCTFUNCTIONS,BRAND NAME,GRAPHICS,PRDUCTDESIGN MIX,LOGOS/TRADEMARKMIX,PACKAGING,AUGMENTEDPRODUCTFEATURES,CONTENTS CASE 1,CONTENTS CASE 1,CONTENTS CASE 1,STEP 07,STEP 06,STEP 05,STEP 04,&,STEP 03,STEP 02,STEP 01,ERP,Sales coupon/stamp,Service contest,Early Buying Deal,Push manager,Rebate,Demonstrator,Premium/Incentive,Contest,Price deal,allowance,Rebate,Dealer service,Sampling,DM/Event/DH,Exhibition,Display stand,ERPSYSTEM,/,/,/,/,MRP/MPS,/,PR consulting,Crisis management,Investor relations,MediaRelations,Event management,Database marketing,Marketing promotion,Production,On-line PR,PR consulting,Crisis management,Investor relations,Media relations,Event management,Database marketing,Marketing promotion,Production,On-line PR,Internet Host,Windows forWorkgroups,Windows 95&98,Apple MacintoshSystem,Windows NT,IBM Mainframe,TCP/IP,NetworkPrinter,UNIXSystem,VMSSystem,Windows2000,PR AGENCY,PR consulting,Crisis management,Media relations,Event management,Marketing promotion,On-line PR,Investor relations,Database marketing,Production,Advertising,Place,Promotion,4PS,Price,Product,-,-,-,Weakness,Strength,Threat,Opportunity,SWOT Analysis,Distribution,Marketing,Product,Price,Promotion,45%,37%,10%,8%,12 100%,1,000,Growthrate,Share ofVoice,MarketShare,etc,75%,30%,45%,22%,Strategic AD management,Global sports marketing activities,Successful new product launch,Local-base marketing support,Case 057,30%,75%,22%,Share of Voice45%,Graph model,Grid model,A thematic principleThemeObject base,A principle of distinctive fitUniqueharmony,An extrnsion PrincipleJusticeBasecopulative,A combinationPrincipleMedia mixComplement,Model of Sale Formation,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,Safety needs,Social needs,Esteem needs,SelfActualizationneeds,NEEDSAnalysis,-,-,-,-,-,Case 067,Brand Management Process,Step1Media mix,Step2Target mix,STEP 3Brand mix,STEP 4Seasonality,STEP 5Regional mix,Process Completed,2005,2006,2007,2008,2010,6,030,034,7,010,000,9,000,000,11,000,000,?,numeric,5 step,4 step,3 step,2 step,1 step,innovator,Earlyadaptor,Earlymajority,Latemajority,laggard,Different,Benefit,Relation,OHP TV,PT PT PT PT,/,Update,PT SHOP,P T S H O P,2003,5.0,Try again!,Try Again,“”.,powerPT,Template,StoryBoard,Design,Setting,Plan,Powerful Presentation Design Products Process,with designer,PresentationDesign,PresentationDesign,(2005.01.01),()(,),1,4,3,2,3.PT Training,Color,Gif animation image,III.,.,.,2.3,Content,Visual,Delivery,Fast Growth,The First&Flagship Products Premium Products,Profit Management Professional Marketers,Brand Recognition Marketing Clinic In-store Communication PR,Quality&SVC Marketing,Mid,Long-term Sales Goal Strategies by Market Fast Execution,Product Leadership,People Leadership,Market Leadership,Major Strategic Issues,/,/,16%,14%,70%,North America,Europe,Others,Top Tier Competition,Top Tier Competition,Top Tier Competition,Although This broke into the Global Top 3 in 2004,there is still a big gap to be overcome in the North American&European markets,A BIG GAP,0,10,20,30,40,50,60,70,80,90,100,1988,1999,2000,2001,2002,2003,2004,(Units),Export,7.6,17,22,29,42,55.7,86.5,Strong Sales Performance:03 55.7M 04 86.5M(55%),Sustainable Sales Growth,Contents,1.,2.,3.,Company Overview,Sales Activity,Procurement,Reference,4.,1.,2.,3.,Company Overview,Sales Activity,Procurement,Reference,4.,.com,農,休,住,5,5,2,(04-08),(00-04),(08-12),2,2,04,0506,0607,07,(),U.S.A,Australia,Japan,EU,Meetings of Convention Bodies,RIS,Human,BenefitGap,(Governance),(RIS),21C,(,)Know-how,21,1,2,3,4,5,3G,When,What,How,2G,1G,Are we ready for 3G?,T/F,Customer satisfaction,Mobile,Any-Place,Any-Time,Any-Network,Any-Content,Any-Device,Any-Place,Any-Time,Any-Network,Any-Content,Any-Device,IT CRM,CRM,7,E-,(),(1 2),Anytime Anywhere Anycontent,On-line,Cyber,WTO,300,-Evidence basedstudy,-,People(),Product(/),Infra,Place(),Promotion(),4P,4P+1I,FunctionalPower,30.4%,ImagePower,19.4%,AwarenessPower,50.2%,PTPerformance,(Brand Value-Up Master Model),PT,