大学体验英语2(第三版)unit.ppt

Return to Menu,Unit 3,Passage AThink About ItRead About It,Before reading Passage A,describe the following pictures.,1.Have you ever read any English public service advertisements?Can you appreciate the public service messages they are promoting?,Yes,of course.For example,I have learned from one ad saying that different kinds of used cans and bottles should be thrown into different dustbins so as to help classify them for recycling.Not onlydid I myself do so,I also asked other people to follow the advice.,Reference:,2.Please give one or two examples of advertising slogans of public service.,Here are some examples:“Smoking is dangerous for peoples health.”“For the safety of your family and yourself,drive carefully.”,Reference:,3.Do you think public service campaigns are necessary?Explain.,Yes,I do.They help raise peoples awareness of some public concerns.For instance,nowadays people have become much more conscious about environment protection and public service campaigns play a big part in it.,Reference:,Read About ItLanguage PointsContent AwarenessLanguage FocusReading Skills Practice,Smokey Bear and his famous words of wisdom,“Only You Can Prevent Forest Fires,”are recognized by 95%of adults and 77%of children.Launched in 1944,the Smokey Bear Forest Fire Prevention campaign is one of the longest-running and famous public service advertising campaigns in history.Since the Ad Council began its“Friends Dont Let Friends Drive Drunk”campaign,70%of Americans have tried to stop someone from driving drunk.In 1998,America experienced the lowest number of alcohol-related fatalities(15,935)since the U.S.Department of Transportation began maintaining these records.The tagline is the most recognized anti-drinking and driving slogan in America.,Since creating the category of public service advertisements(PSAs)in 1942,the Ad Council has played an increasingly critical role in our changing society.The War Advertising Council,a private,non-profit organization,was founded to rally support for World War II-related efforts.The War Ad Council produced PSA campaigns that raised$35 billion in War Bonds,encouraged the planting of 50 million Victory Gardens,reminded people that“Loose Lips Sink Ships,”and recruited 2 million women into the job force through the powerful symbol,“Rosie the Riveter.”After the War,the President asked the War Ad Council to continue as a peacetime public service organization to help solve the most pressing social issues of the day.Hence,the Ad Council was born.,As the nations leading producer of PSAs,the Ad Council has created more than 1,000 public service campaigns concerning critical issues such as crime prevention and drug abuse,and has brought issues such as child abuse,recycling and AIDS to national attention.In 1995,to maximize the impact of all of the campaigns,the Ad Councils Board of Directors voted unanimously to adopt a new,ten-year initiative to help Americans who cant speak for themselves our children.Dubbed“Commitment 2000,”its objective is to raise awareness and stimulate individuals to take positive action,so that our nations children will have a better chance of achieving their full potential.,Ad Council,memorable a.which is worth remembering,ExamplesThis was indeed the most memorable day of my life.The experience was memorable for all of us.,Our slogans and characters are more than memorable they raise awareness,inspire individuals to take action,and save lives.,More to learn,Inspirev.to encourage in(someone)the ability to act,ExamplesWe need a new captain someone who can inspire the team.Success inspires us for fresh efforts.,Our slogans and characters are more than memorable they raise awareness,inspire individuals to take action,and save lives.,More to learn,Individualn.person;any human being,ExamplesThe individual doesnt count for much in the situation,the nation must come first.The purpose of the law is to protect the rights of the individual.,Our slogans and characters are more than memorable they raise awareness,inspire individuals to take action,and save lives.,More to learn,take action to start to do something,begin to act,ExamplesThe government has promised to take quick action on the energy crisis.The police took firm action to deal with the riots,Our slogans and characters are more than memorable they raise awareness,inspire individuals to take action,and save lives.,More to learn,Our slogans and characters are more than memorable they raise awareness,inspire individuals to take action,and save lives.,Not only are our slogans and characters enjoyable,they also make people be aware of social issues,take part in and contribute to social activities.,我们创作的口号和形象不只是令人难忘，而且能引起广泛关注，激励人们采取行动，挽救无数的生命。,testifyv.to bear witness;serve as proof,ExamplesThe teacher testified to the pupils ability and willingness to work hard.Her real face testified to her guilt.,positivea.practical and constructive,that definitely helps,ExamplesHe always has some positive ideas on company policy.He takes a very positive attitude when correcting pupils mistakes.,launchv.to get started;set going,ExamplesThe government has launched a new plan to build more houses.The firm launched the new product with a big advertising campaign.,Smokey Bear Forest Fire Prevention,This Smokey Bears Campaign is an effort to help educate people about the importance of preventing accidental,human-caused wildfires and their effects upon life,property,and natural resources.,Friends Dont Let Friends Drive Drunk,This campaign features real photographs and stories of individuals who lost their lives because of alcohol-impaired drivers.,experiencev.to feel,suffer,or know as experience,ExamplesShe experienced a genuine feeling of quiet happiness.Our country has experienced great changes in the last thirty years.,United Negro College Fund,minorityn.a small part of a population which is different from the rest in race,religion,etc.,ExamplesLaws were passed to protect religious minorities.Members of 21 minorities live in the area.,Crash Test Dummies,Crash test dummies are test devices usually used to record data about simulated vehicle impacts.Vince and Larry are two crash test dummies developed by the US government agencies to tell people about safety belts and what happens when you dont wear safety belts.,estimatev.to form judgments about;calculate(the lost,value,size,etc.),ExamplesShe made plans and estimated means and resources.I asked three building firms to estimate for the repairs to the roof.,categoryn.division or class in a complete system or grouping,ExamplesHelen groups all people into two categories:those she likes and those she dislikes.This book falls into the category of reference book,rallyv.to(cause to)come or bring together for a purpose,ExamplesTo rally people is to bring them together for a great united effort.The whole nation rallied to help the government with the war.,The War Advertising Council,a private,non-profit organization,was founded to rally support for World War II-related efforts.,More to learn,The War Advertising Council,a private,non-profit organization,was founded to rally support for World War II-related efforts.,The War Advertising Council,which was not established by the government or for profit,was aimed at encouraging people to support World War II.,战时广告委员会是一个私人建立的非盈利性机构，成立的初衷是为与二战有关的活动募集资助。,War Bonds,War bonds are debt securities issued by a government for the purpose of financing military operations during times of war.,Victory Gardens,Victory gardens,also called war gardens or food gardens for defense,were vegetable,fruit and herb gardens planted at private residences and public parks to reduce the pressure on the public food supply brought on by the war.,Loose Lips Sink Ships,Concerns about national security intensify during wartime.With German and Japanese submarines patrolling off U.S.coasts,great emphasis was placed on educating servicemen and civilians about the need for secrecy concerning military matters,especially troop movements.,recruitv.to get somebody to do something,ExamplesThe wartime government first recruited men(into the force)from nonessential industries.The coach recruited nine boys for the baseball team.,symboln.a sign,shape,image,or object which represents a person,idea,value,etc.,ExamplesThe lion is often used as a symbol of courage.The dove is the symbol of peace.,Rosie the Riveter,Rosie the Riveter is a cultural icon of the United States,representing the American women who worked,sometimes took entirely new jobs previously done by male workers,in factories during World War II.,stimulatev.to make.more active or alert,ExamplesHe was stimulated into greater efforts.Praise stimulated the child to study hard.,The Ad Councils mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.,More to learn,make a/the difference to see or show(two things)to be different,ExamplesIf you do so it will make a great difference.The extra money would have made all the difference.,The Ad Councils mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.,motivatev.to provide someone with a reason or cause for doing something,ExamplesHe was motivated only by his wish to help,and expected nothing in return.These children just sit around all day doing nothing;they need something to motivate them.,concerningprep.about;with regard to,ExamplesHe wrote to me concerning a business arrangement.This is,I believe,all the news concerning the society.,abusen.wrong use;bad or cruel treatment,ExamplesHere are some recent abuses of the word.Child abuse is a punishable offence.,Aids,Acquired Immunodeficiency Syndrome(AIDS)is a human viral disease that damages the immune system,undermining the bodys ability to defend itself from infection and disease.,adoptv.to take(an idea,custom,etc.)and use,ExamplesI like your methods of teaching and shall adopt them in my school.Congress adopted the new measures.,speak for to express the thoughts,opinions,etc.of.,ExamplesSpeaking for myself,I find the housing quite satisfactory.He is old enough to speak for himself.,Nielsen/NetRatings Rankings,Nielsen/NetRatings are measurement systems used to determine the Internet audience size.Companies around the world rely on media and market research from Nielsen/NetRatings to make business decisions.,approximatelyadv.very near(to);very nearly,ExamplesThere are approximately 50 people attended the lecture.It is approximately ten oclock.,pledgen.a solemn promise or agreement,ExamplesHe was under pledge to spend the money in the best way.He gave a pledge to handle the affair in a friendly manner.,griefn.great sorrow or feelings of suffering,ExamplesShe went nearly mad with grief after the child died.No one could console them in their grief.,threatenv.to warn to hurt,kill or punish somebody,ExamplesThe whole nation is threatened with starvation.The war threatened the peace of the whole world.,declinev.going from a better to a worse position,or from higher to lower,ExamplesOur business has gone into a decline this year.There is a sharp decline in sports in our town.,distributev.to divide among several or many,ExamplesThe teacher distributed the examination papers to the class.He distributed the prizes among the winners.,More to learn,The Ad Council reached out to the federal government as well as important national non-profits with an offer to create and also distribute their crisis-related messages to media outlets nationwide.,The Ad Council reached out to the federal government as well as important national non-profits with an offer to create and also distribute their crisis-related messages to media outlets nationwide.,The Ad Council appealed to the American government and the major national non-profit organizations for producing and distributing messages about the 9-11 disaster to various media outlets throughout the country.,广告委员会主动联系联邦政府及美国重要的非赢利机构，提出创作与危机相关的公益广告，在全国的媒体播出。,informv.to tell;give information to,ExamplesHe informed me of his arrival.I informed him(about)where to go.He would like to be informed of any new developments.,