《国际会议市场》PPT课件.ppt

International Meetings Market国际会议市场,MI=Incentive Travel Programmers 奖励旅游CE,SITEThe Society of Incentive&Travel Executives奖励旅游管理者协会,The KEY word for Incentive Business奖励旅游的关键字,Reward 报酬Award 奖品Recognition 赞誉Motivation 激励,Incentive Awards 奖励,In 1997,US companies spent US$22.8 bn on“Incentive Travel”and“Merchandise”to motivate consumers,employees,dealers and sales people as a means of improving performance.1997年，美国公司在“奖励旅游”和“商品”上花费了228亿美元，以激发消费者、雇员、经销商和销售人员，作为提高成绩的手段。Out of US$22.8 bn,at least US$3.5 bn was spent on incentive travel.228亿美元中，至少35亿美元用在奖励旅游上。,Targets for Incentive Awards奖励的对象,Consumers 消费者Sales people 销售人员Dealers/distributors 经销商/分销商Customer service employees 客户服务人员,Types of Incentive Awards奖励的类型,Recognition 赞誉Cash Reward 现款奖金Premium/Merchandise 赠品/商品Travel 旅游,Premium/Merchandise Award Choices 奖品或商品奖励选择,Clothing 衣服 61%Certificate/Plaque 证书/奖章 60%Gift coupon 赠券 59%Pens,stationeries 钢笔、文具 56%Clocks,watches 时钟、手表 51%Electronic products 电子产品 41%Dinners/Dining coupons 宴会/餐饮优惠券39%,Premium/Merchandise Award Choices 奖品或商品奖励选择,Sports equipment体育器材 37%Jewellery 珠宝 31%Suitcases,travel bags手提箱、旅行袋 29%Leather goods 皮件 28%Computers,software电脑、软件 28%Camera照相机 27%Outdoor activities 室外活动 27%,Incentive Travel Award Choices 奖励旅游的选择,Group Travel(domestic)团体旅游(国内)39%Individual Travel(domestic)个人旅游(国内)36%Special Events 特别活动36%Cruises 游轮旅行 24%Travel Coupon 旅游优惠券21%Group Travel(overseas)团体旅游(国外)21%Individual Travel(overseas)个人旅游(国外)15%,Incentive Travel is used primarily to increase sales,purchases,productivity or quality奖励旅游主要用于增加销售、采购，提高生产效率或质量。,SITEs Definition of“Incentive Travel”SITE对“奖励旅游”的定义,“It rewards people for specific results in formal incentive programmers”“为达到特定的目标，以正式的奖励方案奖励人”,Distinction(Differences)between“Incentive Travel”and“Traditional Travel”“奖励旅游”与“传统旅游”的区别（不同）,extraordinary experience 特别的体验builds morale 鼓舞士气communicates corporate message 传达公司信息fosters improved communications 促进更好的沟通,Special Events 特别的活动,Reeboks Gala Ceremony turned day long event for 2,000 employees and families.Reebok为2000名员工和家属举办一整天的节日庆典活动。Gatorades 3-day managers meeting.Gatorade的“三天经理”会议。Hewlett Packards dinner reception for 400 users.Hewlett Packard为400名用户举办宴会。,Special Events特别的活动“atmospheric events”with specific theme,entertainment&/or dcor“有氛围的活动”有特定的主题、娱乐和/或装饰,Key Suppliers in Incentive Travel奖励旅游的主要供应商,Incentive Companies/Houses(about 100 in USA)奖励公司或机构（美国大约有100家）Travel Fulfillment Companies 旅游履行（实行）公司Corporate Travel Agencies 公司的旅行代理Destination Management Companies(DMC)目的地管理公司 Hotels 酒店Cruise Lines 邮轮Airlines 航空公司National Tourist Boards/Convention Bureaus国家旅游局或会议署,Incentive Travel Programmers奖励旅游,Who decides由谁决定?Corporate Meetings Manager 公司会议经理Incentive House(outbound)奖励机构(国外)Travel Fulfillment Company(TFC)旅游履行公司DMC/Incentive Operator(inbound)目的地管理公司/奖励经营者(国内),Incentive Travel Programmers奖励旅游,Deciding Factors决定因素:Appeal 吸引力Experience 经验Exclusivity 排他性,MICE Industry Associations 会展业协会,Alliance of Meeting Management Consultants:American Society of Association Executives(ASAE):Asia Pacific Exhibition and Convention Council(APECC):Asian Association of Convention and Visitor Bureaus(AACVB):Association for Conference and Events Executives International(ACE-I)Association for Conferences and Events,The(ACE),United Kingdom:Association for Convention Operations Management(ACOM):Association of Australian Convention Bureaux(AACB):Association of British Professional Conference Organisers(ABPCO):Association of Collegiate Conference and Events Directors International(ACCED-I):Association of Destination Management Executives(ADME):Association of Exhibition Organisers(AEO),United Kingdom:British Association of Conference Destinations(BACD):Center for Exhibition Industry Research(CEIR):Convention Industry Council(CIC):Europischer Verband der Veranstaltung-Centren e.V.(EVVC):European Association of Event Centers(EVVC):European Federation of Conference Towns(EFCT):European Meetings Industry Liaison Group(EMILG)European Major Exhibition Centres Association(EMECA):European Society of Association Executives(ESAE):Exhibit Designers and Producers Association(EDPA):Exhibition and Event Association of Australia(EEAA):Exposition Services and Contractors Association(ESCA):,MICE Industry Associations(contd)会展业协会(续),Federation of International Trade Associations(FITA):Historic Conference Centres of Europe(HCCE):Incentive Travel and Meetings Association(ITMA):Incentive-:International Association for Exhibition Management(IAEM):International Association of Assembly Managers(IAAM):International Association of Association Management Companies(IAAMC):International Association of Conference Centers(IACC):International Association of Conference Interpreters(AIIC):International Association of Congress Centers(AIPC):International Association of Convention and Visitor Bureaus(IACVB):International Association of Fairs and Expositions(IAFE):International Association of Professional Congress Organizers(IAPCO):International Congress and Convention Association(ICCA):International Congress and Convention Researchers Network(ICCRN)International Exhibition Logistics Associates(IELA):International Exhibition Statistics Union(CENTREX):International Federation of Exhibition Services(IFES):International Festivals and Events Association(IFEA):International Society of Meeting Planners:International Special Events Society(ISES):Joint Meetings Industry Council(JMIC)Meetings Industry Association(MIA),United Kingdom:Meetings Industry Association of Australia(MIAA):,MICE Industry Associations(contd)会展业协会(续),Meeting Professionals International(MPI):Professional Convention Management Association(PCMA):Society of Corporate Meeting Professionals(SCMP):Society of Event Organizers(SEO),United Kingdom:Society of Government Meeting Professionals(SGMP):Society of Incentive and Travel Executives,The(SITE):Trade Show Exhibitors Association(TSEA):Union of International Associations(UIA):Union of International Fairs(UFI):Venue Management Association(Asia Pacific)Limited:World Council for Venue Management(WCVM):World Trade Center Association(WTCA):,MICE Industry Publications 会展业出版物,Association Executive(United Kingdom)Association Manager(United Kingdom)Association Management Magazine(ASAE):Association Meetings(United States)Association Meetings in AsiaAssociation Meetings International CAT(United Kingdom):Australasian Special EventsCAT Conference and Travel Publications:CIM OnlineConference and Incentive Management(Germany)Conference and Incentive Travel(United Kingdom)Congresos,Convenciones e Incentivos Spain)Congress and Convention(Japan)Convene Magazine(PCMA):Convention and Incentive Marketing(Australia)Corporate and Incentive Travel(United States)Corporate Meetings and Incentives MagazineEventWeb NewsletterEventWorld Magazine(ISES)Exhibition Bulletin(United Kingdom)Exhibition Bulletin Venues DirectoryExhibitions and Events AsiaExhibitor MagazineEXPO Magazine:,MICE Industry Publications(contd)会展业出版物(续),Incentive Magazine:Incentive and Meetings Asia(IMA):Incentive Travel and Corporate Meetings(United Kingdom)Incentives and Meetings Europe MagazineIncentives Today(United Kingdom)m+a Newsline:m+a report:Meeting and Congressi(Italy)Meeting Planner International(United Kingdom)Meeting Professional(MPI):Meetings and Conventions Online:Meetings and Conventions in AsiaMeetings and Incentive TravelMeetings and Incentive Travel CAT(United Kingdom):Meetings News Magazine:Meetings Today MagazineQuorum(Australia)Special Events Magazine:Successful Meetings Magazine:Tradeshow Week:TW Tagungswirtschaft(Germany),Major Meeting Industry Tradeshows/Activities主要的会议行业展览会或活动,Confex London,United Kingdom(February):AIME(AsiaPacific Incentives&Meetings Expo)Melbourne,Australia(February):EIBTM(European Incentive&Business Travel&Meeting Exhibition)Location in Europe varies:Meetings&Incentive Travel Show London,United Kingdom(June):International Exhibition,Convention&Meeting Industry Expo(IECM 2004 Singapore)Singapore:IMEX The Worldwide Exhibition for incentive travel,meeting and events(April/May)Frankfurt:IT&CMA(Incentive Travel&Conventions,Meetings Asia)Location in Asia varies(October/November):IT&ME(Incentive Travel&Meeting Executives Show)Chicago,United States(October),Major Meeting Industry Tradeshows/Activities,主要的会议行业展览会或活动,Suggested Readings 推荐读物,Abbey,J.R.,&Link,C.K.(1994).The convention and meetings sector Its operation and research needs.In J.R.B.Ritchie and C.R.Goeldner(Eds.),Travel,tourism and hospitality research:A handbook for managers and researchers,Second edititon(pp.273-284).New York:John Wiley and Sons,Inc.Ackerman,A.M.(1994).Privatization of public assembly facility management.Cornell HRA Quarterly,(April),72-83.Ahn,J.Y.and Ahmed,Z.U.(1994).South Koreas emerging tourism industry.Cornell Hotel and Restaurant Administration Quarterly,35(2),84-89.Aidi,O.(2000).Tip for the top.Hotels,(September),20.Alkjaer,E.(1974).The Bournemouth Centre development in the international convention market.Copenhagen:Institute for Transport,Tourism and Regional Science.Alkjaer,E.(1976a).A convention centre of the future.Paper presented at the 18th Congress of the International Hotel Association,Sydney.Alkjaer,E.(1976b).Images and realities in congress tourism.Journal of Travel Research,14(4),14-15.Alkjaer,E.and Erikson,J.(1967).Location and economic consequences of international congresses.Copenhagen:Institute for Transport,Tourism and Regional Science.Allen,J.(2000).Event planning.Toronto:John Wiley and Sons,Inc.American Society of Association Executives(ASAE)(1992).Association meeting trends 1992.Washington,DC:ASAE.American Society of Association Executives(ASAE)(1999).The 1999 Blue Chip Association Executive Compensation Study.Washington,DC:ASAE.Anonymous(1997a).The MICE Industry in Australia.Convention and Incentive Marketing,(Marketing),3.Anonymous(1997b).New worlds link arms:AuSAE to adopt American certification.Incentives and Meetings Asia,November/December.Available online:.Anonymous(1998).Construction progress of total exhibit space in new facilities and expansions.Tradeshow Week,21(September),4-5Anonymous(1999a).Events that shaped our MICE industry.Convention and Incentive Marketing,(December),12.Anonymous(1999b).Follow-up:Convention center technology.Convene,(February),41.Anonymous(2000).Now what?Successful Meetings,49(1),43-52.,Suggested Readings(contd)推荐读物(续),Anonymous(2001a).Altered status:How major projects have been revised.Meetings and Conventions,(December),49.Anonymous(2001b).The big trends.Successful Meetings,50(1),82-83.Anonymous(2001c).Booming budgets.Successful Meetings,50(1),77-78.Archer,B.(1982).The value of multipliers and their policy implications.Tourism Management,(December),236-241.ASAE(1997).1998 Meetings Outlook Survey:Washington,DC:ASAE/MPI.Asher,J.(2000).Effect of Olympics on business tourism sector.The Sydney Convention and Visitors Bureau.Available online:.Accessed March 23,2001.Association for Convention Operations Management(ACOM)(1999(.ACOM 2000:Bridging Ideas into Actions.Atlanta,GA:ACOM.Australian Association of Convention and Visitor Bureaux(1994).Statistical report on the scope of the meeting industry.Sydney:AACB.Australian Tourist Commission(ATC)(1988).Global marketing plan for conventions and incentive travel.Woolloomooloo,NSW:Australian Tourist Commission.Australian Tourist Commission(ATC)(1990).Convention Delegate Expenditure Study,full report,Sydney,February.Australian Tourist Commission(ATC)(1996).Annual Report 1995.Sydney:ATC.Axtell,R.E.(Ed.)(1991).Gestures:The dos and taboos of body language around the world.New York:John Wiley and Sons,Inc.Axtell,R.E.(Ed.)(1993).Dos and taboos around the world,Third edition.New York:John Wiley and Sons,Inc.Baratta,A.(1995).CVBs offer one-stop shopping.Travel Weekly,July 13,6.Bay,H.W.(1999a).The insiders guide to international meetings.Successful Meetings,July/Supplement,16-24.Bay,H.W.(1999b).Marketing to the world.Successful Meetings,July/Supplement,2-6.Bay,H.W.(2000a).Adventures abroad.Successful Meetings,July/Supplement,20-26.Bay,H.W.(2000b).A global game plan.Successful Meetings,July/Supplement,12-18Becker,C.(2000).Service recovery strategies:The impact of cultural differences.Journal of Hospitality and tourism Research,24(4),526-538.,Suggested Readings(contd)推荐读物(续),Beckmann,K.and Krabbe,D.J.(1999).Aus-und weiterbildung in der tagungs-,kongress-und messewirtschaft.In M.T.Schreiber and K.Beckmann(Eds.),Kongress und Tagungsmanagement(pp.549-564).Muenchen:Oldenbourg.Benini,C.(1996a).Lost in space.Meetings and Conventions,31(10),61-63.Benini,C.(1996b).Site Selection.Meetings and Conventions,31(4),40.Benini,C.(1997).Getting there.Meetings and Conventions,32(6),61-64.Berkman,F.W.,Dorf,D.C.,and Oakes,L.R.(1978).Convention management&service.East Lansing,MI:Educational Institute of the American Hotel and Motel Association.Berns,B.(1998).Is the strip on the skids?Hotel and Motel Management,213,36-37.Bland,G.(1997).Recognize differences“across the pond.”Convene,December 1,47.Bland,G.(1998).Multiple venues present logistical challenges.Convene,April 1,23.Bloom,H.(1981).Marketing to meeting planners:What works?Cornell HRA Quarterly,21(August),45-50.Blythe,J.(1999).Visitor and exhibitor expectations and outcomes at trade exhibitions.Marketing Intelligence and Planning,17(2),100-108.Blythe,J.and Rayner,T.(1996).The evaluation of non-selling activities at British trade exhibitions:An exploratory study.Marketing Intelligence and Planning,14(5),20-24.Board,E.T.(1974).Report on a survey of conference venue selection.London:ETB.Board,E.T.(1991).Market profile:Conference hotels.ETB Insights(November),B39-B46.Boehme,A.J.(1999).Planning successful meetings and events.New York:AMACOM,American Management Association.Boger,C.A.,Abbott,J.A.,Lin,L.C.,and Heinemann,A.(2000).Rate integrity in convention cities.Journal of Hospitality and Tourism Research,24(1),20-35.Boisclair,M.(1995).Industry questions CVB role in event planning.Meetings and Conventions,30(8),21.Bojanic,D.C.and Dale,E.A.(1993).A survey of convention sales career opportunities.Hospitality and Tourism Educator,5(4),41-43.Bond,W.(1996).Conventions more than a meeting.Marketing,(June),30-36,38-41.Bonn,M.A.and Boyd,J.N.(1992).A Multivariate analysis of corporate meeting planner perceptions of Caribbean destinations.Journal of Travel and Tourism Marketing,1(3),1-23.,Suggested Readings(contd)推荐读物(续),Bonn,M.A.,Brand,R.R.,and Ohlin,J.B.(1994).Site selection for professional meetings:A comparison of heavy-half vs.light-half association and corporation meeting planners.Journal of Travel and Tourism Marketing,3(2),59-34.Bonn,M.A.,Ohlin,J.B.,and Brand,R.R.(1994).Quality service issues:A multivariate analysis of association meeting planner perceptions of Caribbean destinations.Hospitality Research Journal,18(1),29-48.Boyers,K.(1995).A new spin on travel and tourism.Association Management,(February),60-64.Braley,S.J.F.(1996a).Attention shoppers.Meetings and Conventions,31(5),80-84.Braley,S.J.F.(1996b).Small citie