《凤凰自行车》PPT课件.ppt

Leon,Raul,Dior,112工作室,Have you ever been late for work?,And,Have you ever been late for an important appointment?,And,Maybe you need a car,But,I need help,Now Attention please!,Today Id like to introduce a product which could not only solve your entire puzzle but also save your money.,It is?,?,Phoenix bicycle!,1958,a merger among 267 of Shanghais small factory has been organized into the 3rd Bicycle Factory in Shanghai,which is a local state-owned company.After a few years,the production of this factorybike of Phoenix brand,which has become a national brand,and soon after that it begins to enter the international market,.In 1992,Phoenix Bicycle company was established in Shanghai.,With the improvement of peoples living standard,the demand of bicycle exceeds supply.In 1962,the bicycle sales was ticket holders only!,In 1970s,the bicycle can be seen everywhere,However,Phoenix remained stagnant in its glorious times.According to its annual report in 1999:from 1997to 1999,the market share of Phoenix showed a trend of decline,which has dropped respectively 21.6%,17.4%and14%.while its market is in a sustained growth,the Phoenix seems cant stage a comeback.,The market is merciless,but the old brand in the eyes of people is ingrained.,Thank you very much!,