《产品设计CMF》PPT课件.ppt

,CMFColor,Material,Finishing,Design Process,CMF Missions,CMF MissionsGetting noticed first on the shelfCreate Differentiation(Tier/segmentation/zone/feature)Key design competence in a fashion based market Maintain and create the unique Brand image,CMF Process,3D,Design refinement,Idea sketchesDesign direction,Appearance model,Marketing testHF check,Prototype,CMF variation,2D,RnD co-design,Tooling,Project Brief,Mass production,CMF Process,Analysis,Consumer Trends(Research),CMF strategy(planning),CMF solutions(implementation),Source List,View On ColorPeriodical oncolor and cultural trends,Color Marketing Groupcolor forecasting association,Premier Visionfashion color and textile forecasting,Color Marketing GroupForbesInternational Color AuthorityMargit Publication NewslettersNew York TimesPantone ViewSTrend MonitorTWall Street JournalWGSN Worth Global Style Network WIRED Gadget LabView On ColorViewpoint,Worth Style Global Networkfashion and cultural trends,Pantone Color forecasting planners,NEOCONContract Furnishing Fairs,What do they provide:membership to a network of color professionals around the world,seasonal color palettes and trend directionsIndustry participation:fashion,electronics,home interior,architecture,automotive,sporting goods,Color and Material Sources,What do they provide:periodicals on consumer trends in fashion,color and marketing Industry participation:fashion,electronics,home interior,architecture,automotive,marketing and advertising,color forecasting,Color and Material Sources,Conferences and Symposiums,What do they provide:color and material trends in consumer soft goodsIndustry participation:fashion,electronics,home interior,architecture,automotive,sporting goods,Fashion,Automotive,Home Interior,Consumer Goods,Color Trend Progression,Gray actual true gray and metallic,from silver to platinum,metals are strong,the effect should be soft,not garish,hammered and textured,aged rather than new,Brown replacing black,chalkier,and gray-cast,or somewhat more sophisticated and darker,White emphasis on texture,important to create surface interest,color trends,Orangea sunbaked orange,more reddened and rusty,this color works well with shades of red,looks fresh when combined with gray,Redblue-reds,berries,plum,wine colors,color trends,Bluethe whole range of blues from cobalts to pale sky with darker/brighter hues,crossing over into the blues new when combined with other blue-related colors such as aubergine and plum,Greenminty/grassy mixes,particularly well with turquoise,color trends,fragmentation,light,brings life away from inanimate objects,fractions and structures,material trends,unpredictable,materials are used in new ways,material trends,architecture,environment and architecture become one,soft/hard,decorative,form before function,What Looks Soft is Hard Whats Hard is Soft,material trends,surfaces,telling stories through time and history,lattice,etched or woven,material trends,raw,mono,tight pallets suggest worlds unexplored,an evolution away from more polished surfaces to material in its raw form.There is an honesty in stripping away artificial resins,revealing an appreciation for pure nature,even accepting actual twigs and other rough earth materials in finished products.,material trends,作业：根据课上内容,结合某品牌特征，试预测该品牌08年消费类电子产品色彩流行趋势，并予以准确描述。,