vivo手机swot分析.ppt

,Vivo company SWOT analysis,2018,电子二班 陈章胜 4703160027胡沈言 4703160023王丁 4703160057,S 优势分析,1，brands own advantages(1)the product looks beautiful,vivo brand mobile phone follow the trend of the times,and constantly introduce new packaging to attract more customers and make customers fresh and fresh.,(2）powerful camera and music(HiFi)service Vivo mobile phone more famous slogan to subvert the wave trapping horizon;front 20 million soft light your self beauty;let the music come alive and so on.These ads make people feel that the vivo cell phone is a young persons mobile phone,it is full of energy,major in music and photography,attracting a lot of young people to buy.,“,(2)strong economic ability,vivo belongs to a subsidiary of BBK group,powerful.,(3)technology lead,vivo mobile phone technology at the moment appears to be in the domestic first-class level.,(4)the service depth of vivo mobile phone is good,and it is a special mobile phone for the Chinese people who are custom-made for the use of mobile phones in China.,2.enterprise advantages,(1)strong enterprises,brand awareness is very high.,W 劣势分析,1.products market share is low,vivo only do high-end models,low end market basically do not consider,similar competitive brands and powerful.,PHOTO FROM PIXABAY,1.Although vivo technology is in the first class level in China,the original technology is still not enough,but it is just the pace of the high-end mobile phone in foreign countries.,2.BBK mobile phone name,although a long time,but changed to vivo mobile phone time is shorter,the popularity is not high.,4.the demand for mobile phone price,quality and service level is raised.,3.products market share is low,vivo only do high-end models,low end market basically do not consider,similar competitive brands and strong strength.,O 机会分析,At present,there is a great demand for smart phones in China,and vivo has a good reputation.,Business is the human activity related to material things.It is necessary for civilization.,1.the continuous development of science and technology,the improvement of peoples living standard and consumption level,2.the gradual perfection of the domestic law on the mobile phone market,3.A significant increase in the speed of the signal network and the increase in the coverage of the wireless network,T 威胁分析,.,1.the core technology is not enough to master,and the ability of innovation is low.,2.global mobile phone brands are competing fiercely,people are flocking to foreign mobile phone brands and distrust of domestic brands.,Vivo SWOT analysis,THANKS FOR WATCHING,