欧美广告PPTBranding.ppt

Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,ONLINEBRANDING,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,HOW,does it work?,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,BRAND MATURITY MODEL,TAXANOMY,OF BUILDING BRANDS,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,1,SALES,FINANCIAL PERFORMANCE,COMMODITY PUSHERS,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,2,SALES,FINANCIAL PERFORMANCE,SEED BRAND COMPANY,MARKETING,BRAND AWARENESS,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,3,SALES,FINANCIAL PERFORMANCE,SEED BRAND COMPANY,MARKETING,BRAND COMM,BRAND IMAGE,BRAND AWARENESS,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,4,IMAGE,FINANCIAL PERFORMANCE,CONSCIOUS BRAND COMPANY,MARKETING,BRAND COMM,BRAND 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Coaching,Online Fraud,really bad for your company,if there is no response measure,really good for your company or customers,Rumor and Negative Publicity,Better Targeting,More Precise Campaign Metric,Relative Lower Cost,Capacity to Influence,More Choices,Market Reviews,Specialist Resource,More engagement channels,More competition,Market reputation,Price pressure,Content Freshness,SEO and SMO Know-How,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,Source:NST,Malaysia,examples of successful brandsJust,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Trusted Payment Gateway Security Accreditation Clear transaction policies Transparent cost to customers Post-Sales online support Recommendations,Cseng Lim 2008.All Rights Reserved|Social Media 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TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Site architecture Ease of navigation&search Error handling mechanics Social Media Optimization Design and presentation,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Social media optimization Web 3.0 Real product and service innovation.,SOCIAL MEDIA FOR BUSINESS COACHING,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,Strategic Social MediaProgram Design forBusiness:Step-by-Step GuideUSD19.99 onlyat,