McDonald27s 麦当劳 英文版.ppt

,About McDonalds,More than 32,000 McDonalds restaurants in 117 countries.More than 75%of McDonalds restaurants worldwide are owned and operated by independent owners.Ethical and social responsibility policiesplacing the customer experience at the core of what they docommitting to their employees by rewarding their achievementsmaintaining high standards regarding the conduct for businessgiving back to the communities in which they are establishedBrand franchising,Goal And Mission,Goal:serve good food in a friendly and fun environment,to be a socially responsible company,and to provide good returns to its shareholders.Mission:To be their customers favorite place and way to eat with inspired people who delight each customer with unmatched quality,service,cleanliness and value every time.,Core Values,Place the customer experience at the core of all they do.Customers are the reason for their existence.Committed to their people.Believes in their own System.Operate their business ethically.Give back to their communities.Grow their business profitably.,Structure and design of the organization,Structure and design of the organization,Quality StanderWork SeparateRules&Instructions Globally same taste,McDonalds culture and ethics,Indian McDonalds,with curry and no beef,McDonalds culture and ethics,Chinese McDonalds,soup and rice,With Chinese characteristics,McDonalds culture and ethics,McDonalds Hamburger University learn operating,McDonalds culture and ethics,25 stores shut down within a year and other 50 stores sell to dealers,No junk food,McDonalds culture and ethics,Organization Environment,Internal EnvironmentExternal Environment,Internal Environment,High job satisfaction within the companyMcJobGuidelines for franchise restaurantAdapt to local culturePR activities,External Environment,Fierce competitionPublic perception,Workforce Diversity,The heart of the McDonalds organization is in providing doorways of opportunities and growth for team members from diverse backgrounds and communities locally and internationally.Respecting,listening to and participating in knowledge-sharing and eclectic insights has helped make us the organization we are today-from our crew members to our board members.Training programHomogenous group,Leadership of McDonalds,McDonalds does not believe its restaurants crewmembers are just gears in a machine that can be easily replaced.(Eric G.,&Tiago S.,&Sara T.,2008).Organization cultureTreat their employees like friend or family Employee has same vision with McDonalds,Leadership of McDonalds,McDonald is looking forward that employees are not only satisfy to their current position,but also expecting employees to exhibit their leadership at all level of position.Hamburger University,SWOT Analysis,Strength,Effective management One of the largest fast food restaurants in the world Strong financial structure Large market share in the fast food marketFood costs Higher revenue.,Weakness,Opportunity,Delivery service Growing up health awareness Immigrations Increasing customer service Corporate with other alliances,Threat,The trend towards healthy eating.The local fast food restaurant chains.Lawsuits against McDonalds.,Recommendation,Delivery service,online order,mobile appHealthy foodLimit edition menusCustomer service,