中西颜色差异(跨文化交际课程).ppt
Culture Difference of Color Words in Chinese and Western Countries,颜色,The symbolic significance of various colors in different national languages often differs a lot in feature,some of which even arouse taboos.The symbolic significance of the difference in color between different cultures is due to the different cultural and historical background and the different aesthetic psychology of each nation.,2,RED,颜色,RED in china Red is the symbol of good luck,happiness,success,health,harmony,peace and prosperity.Here are many positive expressions.,红火 红利 红颜 走红,4,颜色,RED in Western culturesRed is the color of blood,symbolizing life,passion and enthusiasm,celebration,and confidence.On the other hand,red also symbolizes temper,anger,danger,crime and violence,because it is the color the God of War.,5,red tape官僚作风in the red 赤字a red letter day 大喜的日子,Idioms on Red,ED,White,颜色,WHITE in chinaWhite symbolizes purity,brightness and clearness.Expressions of negative meanings with white may date back to the period from Han to Tang dynasty when(白衣)referring to the populace were so poor that they could not afford to dye the cloth,then white began to be associated with poverty.It was said ghosts or spirits usually appeared in white.Then white began to be associated with death and was used to symbolize terrorand evil.,8,WHITE in western cultureIn western culture,a bride wears a long white skirt and veil and holds a white lily at the wedding ceremony,because the color traditionally symbolizes purity,holiness,honesty,kindness and legality.,9,Idioms on white,A white lie无害而善意的谎言A white day吉日White night不眠之夜White coffee加有牛奶的咖啡,BIACK,颜色,BLACK in chinaBlack was regarded as the king of all colors in ancient china and the single color worshiped the longest.Black also symbolizes death,fear and illegal forces.,12,颜色,BLACK in Western culturesIn English culture,black is a taboo to death and ill omen,and foreigners usually worn at funerals to express sadness and heavy mood.So,black is usually associated with hopelessness,gloominess,wickedness,even to express anger and death.,13,Idioms on Black,Black coffee浓咖啡Black sheep害群之马Call black white颠倒黑白Swear black is white强词夺理,Green,Green in China,In Chinese culture,green means a lot.It is the color of most plants,but the chinese do not favor it at all.People impose a low or mean meaning on green.When people are in bad look,we often call it“a green look”(脸都绿了).In China,when ones wife has an affair,people would rather tell her husband is“wearing a green hat”.,Green in Western Culture,In western culture,green tends to be attached to vitality and peace.a green old age 老当益壮in the green在青春期a green winter温暖的冬天,However,green is also a representitive of non-experienced or envy in western culture.A green hand一个新手A green horn涉世未深，容易上当受骗的人A green thought不成熟的想法be green with envy嫉妒，红眼,There are always difference between Chinese and Westerners.Differences in color do exists if geography,nation,feeling are different.Only we master the difference can we better communicate with each other.,Culture of colors,Thanks for watching!,
