国际商务礼仪英文版第二版Chapter 11 Business Correspondence.ppt

Chapter 11 Business Correspondence,Learning objectives,the importance of business correspondence essential qualities of a good business letter parts of a business letter major elements in good/bad news correspondence,Importance of business correspondence,Help in maintaining proper relationship Inexpensive and convenient mode Create and maintain goodwill Serve as evidence Help in expansion of business,Essential qualities of a good business letter,Inner qualities,Simplicity,Clarity,Accuracy,Completeness,Relevance,Courtesy,Neatness,Outer qualities,01,02,03,04,05,Quality of paper,Color of the paper,Size of the paper,Folding of letter,Envelope,Parts of a business letter,HeadingDateReferenceInside addressSubjectSalutationBody of the letterOpening partMain partConcluding Part,Complimentary closeSignatureEnclosuresCopy circulationPost script,Business correspondencethe myth,Audience analysis Good/Neutral news correspondence Bad news correspondence,THANKS,