企业战略规划 课后测试答案.doc

单选题1. 我国企业对战略规划的理解存在的误区有( ) A 认为战略是在预测未来 B 认为战略是决定“明天要做什么” C 把战略规划看成是一项技术 D 以上都包括 正确答案： D2. 企业在创立初期，最关心的问题是( ) A 业务利润 B 占领市场份额 C 加强内部管理 D 强调学习与创新 正确答案： A3. 一个真正务实的发展战略规划应当从什么开始： A 回顾 B 向前看 C 梦想 D 以上都不是 正确答案： A4. 激励的杠杆包括( ) A 对员工的奖励 B 晋升机会 C 企业价值观 D 以上都是 正确答案： D5. 企业的管理系统包括( ) A 企业的规章制度 B 工作流程 C 考核和招聘、培训制度 D 以上都正确 正确答案： D6. 中国企业最常使用的管理方式是( ) A 战略管理 B 经验管理 C 成本管理 D 知识管理 正确答案： B7. 企业对市场威胁的分析包括( ) ×A 对低成本的境外竞争者的加入进行分析 B 对境外市场保护壁垒的降低进行分析 C 对市场快速增长的可能性进行分析 D 以上都不是 正确答案： B8. 我国企业最常采用的进入市场的方法是( ) A 行业和市场相对集中，主攻一块 B 全面进入，能做得都做，能占领的都尽量占领 C 市场集中化，占领这个市场中的高、中、低端 D 行业集中化，只作一个行业 正确答案： B9. 企业授权的模式有( ) A 命令式授权 B 层级式授权 C 目标式授权 D 以上都是 正确答案： D10. 波特五力量分析法的特征是( ) A 是一个简单可行的分析工具 B 更多的关注企业内部环节，对于外部环境的分析显得不够 C 在实际中被应用的非常多，但是争议也很大 D 以上都正确 正确答案： D11. 企业制定竞争战略属于什么管理( ) A 发展战略规划 B 市场营销管理 C 人力资源管理 D 财务管理 正确答案： A12. OTSW分析法与SWOT分析法相比，改善的地方是( ) A 先分析市场的机会和危险， B 先析企业的优势和劣势 C 同时分析四个方面 D 以上都不正确 正确答案： A13. 中国企业应当学习世界先进企业，在员工当中树立什么意识( ) A 保险意识 B 危机意识 C 主人公意识 D 以上都不正确 正确答案： B14. 我国企业在导入世界先进管理系统时存在的误区有( ) A 崇洋心态，采用拿来主义 B 因循守旧，不思进取 C 抄袭剽窃，有形无神 D 以上都是 正确答案： D15. 企业对市场机会的分析包括( ) A 对潜在市场的产品或服务进行分析 B 对进入新的细分化市场，扩充新的产品进行分析 C 对竞争对手遇到的发展障碍进行分析 D 以上都正确 正确答案： D以下是大学体验英语综合教程2(第三版)课后翻译答案Unit11. 任何年满18岁的人都有资格投票。(be eligible to, vote)Answer:Anyone over the age of 18 is eligible to vote. 2. 每学期开学前，这些奖学金的申请表格就会由学校发给每一个学生。(apply for, scholarship)Answer:A form to apply for these scholarships is sent by the university to every student before the start of every semester. 3. 遵照医生的建议，我决定戒烟。(on the advice of)Answer:On the advice of my doctor, I decided to give up smoking. 4. 公园位于县城的正中央。(be located in)Answer:The park is located right in the center of town. 5. 这所大学提供了我们所需的所有材料和设备。(facilities) Answer:The university provides all the materials and facilities we desire.1. 他们花了多年的时间寻找内心的平静，但是收效甚微。(search for)Answer:They spent many years searching for peace of mind, but with little success. 2. 这种新药的成功研制已经使许多疾病的治疗发生了根本性的变革。(revolutionize)Answer:The successful development of the new drug has revolutionized the treatment of many diseases. 3. 由于这个国家的经济不景气，这家公司濒于破产。(on the edge of)Answer:The company is on the edge of bankruptcy due to the economic depression in the country. 4. 大学毕业后他成为了一名护士。他认为护士这一职业可能很有发展前途。(rewarding)Answer:He became a nurse after college. He thought nursing could be a very rewarding career. 5. 他像往常一样在文件上签了名。(just as) Answer:He signed his name on the paper just as he has always done it.Unit21. 警察们正忙着填写关于这场事故的各种表格。(fill out)Answer:The policemen are busy fi lling out forms about the accident. 2. 我想在还车之前把油箱加满。(fill up, fuel tank)Answer:I want to fi ll up the fuel tank before returning the car. 3. 如果你要投诉，最好遵循正确的程序。(follow the procedure)Answer:If you want to make a complaint, youd better follow the correct procedure. 4. 要不是约翰帮忙，我们绝不会这么快就完成实验。(without)Answer:We couldnt have fi nished the experiment so soon without Johns help. 5. 暴风雨之后，岸边的人们焦急地搜索湖面以期发现小船的踪迹。(scan for)Answer:After the storm, the people on the shore anxiously scanned the lake for any sign of the boat.1. 这个国家不大，但是在国际事务中它却发挥着重要作用。(play a role)Answer:This country is not big, but it plays an important role in international affairs. 2. 正是在我叔叔的帮助下，我得以克服困难，按时完成了任务。(it is . that)Answer:It was with the help of my uncle that I overcame the difficulty and completed the assignment in time. 3. 毕业时他决定留在北京，而他最好的朋友却选择了去西藏。(while)Answer:While he decided to stay in Beijing upon graduation, his best friend chose to go to Tibet. 4. 在这次校园英语演讲比赛中，我们班的玛丽获得了第三名。(come in)Answer:In this Campus English Speaking Contest, Mary from our class came in third. 5. 你应该知道学习弹钢琴需要有时间，有金钱，还要有毅力。(as well as) Answer:You should know that it takes time, money as well as perseverance to learn to play the piano.Unit31. 我发现量入为出地过日子越来越难了。(increasingly) Answer:I find it increasingly difficult to live within my income.2. 现代政治家们都试图以电视讲话来影响普通百姓。(reach out) Answer:Modern politicians try to reach out to ordinary people in their TV speeches.3. 应该帮助学生对人生采取积极的态度。(adopt) Answer:Pupils should be helped to adopt a positive attitude to life.4. 希望全班同学参加这些讨论。(participate in) Answer:Everyone in the class is expected to participate in these discussions.5. 如果你犯了罪就必须受到惩罚。(crime) Answer:If you commit a crime you must expect to be punished.1.儿子的死让老妇人变得麻木痴呆了。(numb)Answer:The old woman was numbed by her sons death.2.身处所有这些烦恼之中，他依然能保持乐观。(in the midst)Answer:In the midst of all troubles, he managed to remain cheerful.3. 虽有困难，他们还是设法坚持试验下去。(carry on) Answer:They managed to carry on their experiments in spite of the difficulties.4.我们必须淘汰不合格的申请人。(weed out) Answer:We have to weed out unqualified applicants.5. 医生要他减少抽烟。(cut down on) Answer:The doctor told him to cut down on smoking.Unit41.她在公共汽车站一直等到末班车进站。(come in)Answer:She waited at the bus stop until the last bus came in.2.如果我们能帮得上忙，尽管和我们联系。(contact)Answer:If there is any way we can be of assistance, please do not hesitate to contact us.3 .他需要多少船务人员才能使他的游艇航行？(crew, yacht)Answer:How many crew does he need to sail his yacht?4 .虽然她的新书没有上一本好，但是我还是喜欢它。(not quite as)Answer:I enjoyed her new book though its not quite as good as her last one.5 .我从未遇到过如此善良的人。(never before)Answer:Never before have I met such a kind person.1.公共汽车放慢速度并停下，让那位乘客上车。(slow down)Answer:The bus slowed down and stopped to allow the passenger to get on board.2.许多车子都驶过去了，可是没有一辆愿意让我们搭便车。(roll by)Answer:Many vehicles rolled by, but no one offered us a ride.3 .请勿践踏草地。(get off)Answer:Please get off the grass.4.他按妻子的吩咐，一下班就去了市场。(make ones way)Answer:He made his way to the marketplace right after work, as his wife had asked him to do.5 .值得庆幸的是，史蒂夫 (Steve) 从自行车上摔下来时没有摔断骨头。(luckily)Answer:Luckily, Steve didnt break any bones when he fell off his bike.Unit51. 我们得把感情放在一边，从专业的角度来对待这件事。(from a professional standpoint)Answer:We have to put aside our emotions and take it from a professional standpoint.2. 这部戏非常精彩，我很快就沉浸于激动人心的剧情之中。(lose oneself in)Answer:The play was so wonderful that I soon lost myself in the excitement of it.3 .她没有什么爱好除非你把看电视也算是一种爱好。(unless)Answer:She hasnt got any hobbies unless you call watching TV a hobby.4. 他说他是直接从市长本人那里得到这个信息的。(first-hand)Answer:He said that he had got the information first-hand from the Mayor himself.5 .既然你不能回答这个问题，我们最好问问别人。(since)Answer:Since you cant answer the question, perhaps wed better ask someone else.1. 由于公共汽车司机突然刹车，旅客们都不由自主地向前摔倒。(brake, pitch forward)Answer:All the passengers pitched forward because the bus driver braked sharply.2. 这个协议将冲破对自由贸易设置的障碍。(break through, obstacle)Answer:This agreement will break through the obstacles to free trade.3 .我刚放下叫出租车的电话，车就来了。(soon after)Answer:The taxi arrived soon after I rang for it.4. 在过去，不管我什么时候到家，我父母总会等我。(no matter)Answer:My parents always waited up for me no matter what time I got home.5 .由于没有一方愿意让步，两个公司之间的对话完全破裂了。(break down)Answer:Talks between the two companies completely broke down, because neither of them wanted to give in.Unit61. 那件工作很难做，不过我想试试看。(have a shot) Answer:Its a difficult job, but Id like to have a shot.2. 这是一本关于商务实践而非理论的书。(as opposed to)Answer:This is a book about business practice as opposed to theory.3. 社会活动从未耽误她的学习。(in the way) Answer:Social activities never get in the way of her studies.4. 直到1911年人们才发现第一种维生素。(It is not until . that) Answer:It was not until 1911 that the first of the vitamins was identified.5. 尽管年事已高，爷爷每天还帮忙做家务。(despite)Answer:Despite advanced years, Grandpa helps do housework every day.1. 我们的婚姻很幸福，但我们也曾经历过许多坎坷。(ups and downs)Answer:Our marriage is happy but weve had many ups and downs. 2. 许多外语教师常常在课堂上自顾自地讲得太多。(be inclined to)Answer:Many teachers of foreign languages are inclined to talk too much themselves in class. 3. 那位著名演员每天早晨锻炼一小时以保持健康。(work out)Answer:The famous actor keeps fit by working out for an hour every morning. 4. 与他促膝长谈之后，她的怀疑消失了。(melt away)Answer:After a long heart-to-heart talk with him, her suspicion melted away. 5. 目前我们没有职位空缺，但我们肯定会记住您的申请。(keep in mind)Answer:We have no vacancies now, but well certainly keep your application in mind.Unit71. 他并不后悔说过的话，只是觉得他完全可以不用这种方式表达。(could have done)Answer:He did not regret what he had said but felt that he could have expressed it differently.2. 我们最好等到12月14日。那时大卫已考完试，就能和我们一起去度假了。(will have done)Answer:Wed better wait till 14 December. David will have had his exam by then, so hell be able to go on holiday with us.3. 他正在做一个新项目，年底前必须完成。(work on)Answer:Hes working on a new project which has to be finished by the end of the year.4. 他们让我们使用他们的实验室，作为回报，我们则让他们分享研究成果。(in return)Answer:They are letting us use their lab, and in return, we are sharing with them the results of our research.5. 诸如打电话、听电话一类的事情占用了这位秘书的大部分时间。(take up)Answer:Such things as making and answering telephone calls take up most of the secretarys time.1. 他们把房子卖了后就到加拿大和女儿住在一起。(go off) Answer:They sold their house and went off to live in Canada with their daughter.2. 你下星期这个时候会在干什么？还是像平常一样干活。(will be doing) Answer:What will you be doing this time next week?Ill be working as usual.3. 他既聪明又勤奋，不久就接管了杂志的编辑工作。(editing; before long)Answer:He was intelligent and hard-working and before long he took over the editing of the magazine.4. 你话还没说完别人就挂断电话，难道你不恼火吗？(hang up)Answer:Dont you hate it when someone hangs up on you before you finish speaking?5. 让他们感到惊恐的是，他们的房顶着火了。(to ones horror)Answer:To their horror, the roof of their house caught fire.