商务英语阅读（第三版）课件.ppt

Chapter 12 business ethics and corporate social responsibility,Overview,Background informationText A:Beyond the Green CorporationExercise:Vocabulary and GrammarExercise:Sentences and ParagraphsExercise:Comprehension and DiscussionText B:Enron:How a Failure of Leadership,Culture,and Unethical Behavior Brought a Giant to its Knees,background,It is impossible to exaggerate the significance of the contemporary claim that there is a business case for corporate responsibility,business ethics,corporate citizenship,environmental stewardship,pollution control,sustainable development,and the like.And virtually all contemporary writing on corporate social responsibility emphasizes its links to corporate profitability.,background,In this chapter,well first read an article discussing how ethical behavior and corporate social responsibility can help improve a companys bottom line.Then,in the supplementary text,well see a case in which the lack of ethical and socially responsible practice resulted in the debacle at Enron.,Beyond the green corporation,Text A,Beyond the green corporation,Getting started:In your understanding,is it of significant importance to place a high priority on corporate social responsibility for business?Do you agree with the author that eco-friendly and socially responsible practices can help improve a companys profitability?Sustainability reports were considered much of public relations efforts to polish the corporate image several years ago.What is the more sophisticated understanding of sustainable practices now?,Beyond the green corporation,Getting started:Many companies are making efforts to maintain sustainable development,but companies that talk the most about sustainability are not always the best at executing.Among the examples given in the text,which ones do you think are better at executing?Do you think it viable for investors to take sustainability factors into consideration when making investment decisions?,Beyond the green corporation,Exercise:Vocabulary and Grammar,Beyond the green corporation,Find Chinese equivalents for the followings:case in pointcompetitive edgeflat-footedfuel economymarket capitalizationpolish the imageprofit-obsessedrenewable resourcesstrike a balanceutility company,Beyond the green corporation,Find English equivalents for the followings:操纵价格成形，初具规模粗制滥造客户忠诚度全力应对，努力克服全球水资源匮乏替代能源替代能源新兴市场致力于,Beyond the green corporation,Read the passage and fill in the blanks:,Beyond the green corporation,Read the passage and fill in the blanks:Also known as corporate citizenship and corporate responsibility,corporate social responsibility(CSR)is the business response to the sustainability agenda.,Beyond the green corporation,Read the passage and fill in the blanks:The notion of CSR has been around since the 1950s,_(1)academics and business leaders first began to identify and articulate the impact of global businesses on society.In todays globalized marketplace,there is growing acceptance that the corporate sector has a _(2)to play in securing a sustainable future.As a result,more and more companies are getting involved in areas such as human rights,fair trade,local economic development,non-discriminatory employment practices and reducing waste and _(3).,Beyond the green corporation,Read the passage and fill in the blanks:Today,most leading companies devote considerable resources _(4)activities designed to help manage,co-ordinate,measure,report upon and otherwise promote their corporate responsibility performance.With the growth of shareholder and media interest in the subject,CSR is becoming _(5).,Beyond the green corporation,Read the passage and fill in the blanks:Each year,US-based Business Ethics magazine lists its 100 Best Corporate Citizens and,in the UK,Business in the Community(BITC)hands _(6)annual awards for excellence in responsible business practices and community involvement.The rise of socially responsible investment has created a new market for systems _(7)the CSR-related performance of different companies can be measured and ranked.,Beyond the green corporation,Read the passage and fill in the blanks:In support of these activities,there have sprung up _(8)research initiatives and new business school training programmes,along with an army of consultants and other service providers and a bewildering array of conferences.New industry-led bodies and think tanks,such as BITC in the UK and Business for Social Responsibility in the USA,have been created to help support the efforts of businesses and new alliances between NGOs have been _(9)to help co-ordinate the work of groups seeking social and legal reform.Moreover,companies are actively seeking to develop relationships with NGOs to help them to identify key areas of _(10)and suitable responses.,Beyond the green corporation,Exercise:Sentences and Paragraphs,Beyond the green corporation,Translate the following sentences:,Beyond the green corporation,Translate the following sentences:目前，据估计飞机排放的二氧化碳约占全球二氧化碳排放总量的2%。他试图为本国制造厂商与外国买家牵线搭桥。如何促进增长，重振市场信心，是我们需要解决的头等大事。对中国而言，美元崩溃没有任何好处，尤其是会大大削弱中国产品在美国的竞争力。目前的低通货膨胀率和家庭收入的稳定增长将转化成为更多的购买力。,Beyond the green corporation,Translate the following paragraph:在美英等国，失业者和老人从政府领取津贴以度过艰难的时期。出口增长 的放缓以及进口的稳步上升反映了该国改善对外贸易的努力已经初见成效。他投入毕生积蓄创建了自己的公司，并获得了丰厚的回报。雇主对申请者进行年龄限制的做法有些年龄歧视的味道。通过密切关注为客户的需要服务，我们努力保持领先地位。,Beyond the green corporation,Translate the following paragraph:As Cescau sees it,helping such nations wrestle with poverty,water scarcity,and the effects of climate change is vital to staying competitive in coming decades.Some 40%of the companys sales and most of its growth now take place in developing nations.Unilever food products account for roughly 10%of the worlds crops of tea and 30%of all spinach.It is also one of the worlds biggest buyers of fish.As environmental regulations grow tighter around the world,Unilever must invest in green technologies or its leadership in packaged foods,soaps,and other goods could be imperiled.You cant ignore the impact your company has on the community and environment,Cescau says.CEOs used to frame thoughts like these in the context of moral responsibility,he adds.But now,its also about growth and innovation.In the future,it will be the only way to do business.,Beyond the green corporation,Exercise:Comprehension and Discussion,Beyond the green corporation,Answer the following questions:Please give some examples to show Unilevers eco-friendly and socially responsible practices.Why does Unilever help the poor nations fight against poverty,water scarcity and the effects of climate change?What are some of the benefits enterprises can enjoy by embracing sustainability goals?Why is it difficult to strike the balance between business drivers and social and environmental interests?,Beyond the green corporation,Answer the following questions:Why did Innovest and others design new sets of metrics to measure sustainability efforts?There has been a surge in the scale of investment incorporating sustainability factors.Why the sudden urgency?Why have so many brokerages begun to make efforts on research concerning sustainable development?Why did Innovest rate BP AA,Exxon BB,and PetroChina CCC?,Beyond the green corporation,Answer the following questions:Are companies talking the most about sustainability always the best at executing?Please give examples to illustrate.Why cant Innovest prove a casual link between a companys social and environmental practices and its financial performance?,Beyond the green corporation,Decide T or F for the following statements:Eco-friendly and socially responsible practices can improve a companys profitability.Even in profit-obsessed America,more and more CEOs have begun to commit themselves to sustainability goals.General Electric,Wal-Mart,GlaxoSmithKline,and Dow Chemical are all in support of maintaining sustainable development.Like tangible assets,intangible assets also appear on a corporate balance sheet.,Beyond the green corporation,Decide T or F for the following statements:Nintendo,whose stock outperformed that of Sony Corp.,is considered more sustainable than the latter.Constantly ranked atop most sustainability indexes,BP proved to be good at executing sustainability strategies.Innovests metrics of measuring sustainability efforts can serve as a reliable guide for picking stocks.,Beyond the green corporation,Decide T or F for the following statements:Fords core issue in maintaining sustainability is fuel economy of the vehicles rather than a 2-billion-dollar green factory.According to UN statistics,85%of people will live in developing nations by the year 2050.Sustainability efforts may help investors find long-term survivors in the highly competitive global market.,Beyond the green corporation,Discuss the following opinions:Apart from what we have read in the text,can you mention any other examples of how companies manage their business with ethics and social responsibility in mind?Can you think of any practice that is not sustainable and please give your suggestions for improvement?,Beyond the green corporation,Reading the case study on p.291 and answer:Is there any safety risk on the Exxon Valdez oil tanker that may have contributed to the crisis?If you were to handle the crisis,what would you do?What were the possible costs Exxon might incur in this crisis?,Enron:how a failure in leadership,culture,and unethical behavior brought a giant to its knees,Text B,