学术英语（社科）课件.ppt

学术英语(社科)Unit7,7,Change in JournalismIn the era when technology is changing every aspect of our lives,the ways of reporting and viewing news are inevitably affected.How digital technology-driven products like iPad,Kindle are impacting traditional journalism is the focus of this unit.,Unit 7Change in Journalism,Unit Contents,Text A,Text B,Listening,Writing,Lead-in,Text C,Lead-in,Lead-in task,Unit 7Change in Journalism,Lead-in,Task Watch the video clip and complete the sentences according to what you have heard.,1 The topic of the video clip is _.2 The benefits of e-books include:They can _;they are _ and allow readers to _;they enable people to _.3 The number of e-book titles stocked by A is _.4 The reason to choose digital releases is to _.5 The critics think e-books are _.6 The legal settlement dictates _ which is opposed by _.,Unit 7Change in Journalism,e-books,read the story out loud,store hundreds of titles,portable,download books,300,000 e-book titles,save on the costs of producing a book,not as engaging as traditional paper books,Microsoft and Yahoo,Google has got the rights to millions of,copyrighted titles instead of Amazon,Text A,Critical reading and thinking Difficult sentences English language for academic purpose,Specialized vocabulary Collocations Signpost language Formal English,Unit 7Change in Journalism,Text A,Critical reading and thinking of Text A,Text AnalysisRead Para.1 and find out the qualities of the new form of journalism,ubiquitous news,global information access,instantaneous reporting,interactivity,multimedia content,and extreme content customization,Unit 7Change in Journalism,Text A,Critical reading and thinking of Text A,Text Analysis,Advantages:a potentially better form of journalismDisadvantage:It presents many threats to the most cherished values and standards of journalism(authenticity of content,source verification,accuracy,and truth),Unit 7Change in Journalism,Text A,Critical reading and thinking of Text A,Text Analysis,Argument:A set of economic,regulatory,and cultural forces,driven by technological change,are converging to bring about a massive shift in the nature of journalism at the millennium.(causes),Unit 7Change in Journalism,Text A,Critical reading and thinking of Text A,Text Analysis,Supporting details:(Paras.3-4)The growth of a global economic system has rewritten the financial basis for journalism and the media in general.2)deregulation 3)The end of Cold War has unleashed a variety of cultural and political forces,Unit 7Change in Journalism,Text A,Critical reading and thinking of Text A,Text Analysis,4)convergence of technology and media The new media system embraces all forms of human communication in a digital format Convergence is also occurring in the realm of media ownership,Unit 7Change in Journalism,Text A,Critical reading and thinking of Text A,Text AnalysisTwo different assumptions about convergence:,Unit 7Change in Journalism,Convergence is a good thing and inevitable.Reasons:It holds the promise of a better,more efficient,more democratic medium for journalism and the public in the 21st century.,Convergence is neither inevitable nor necessarily good.Reasons:enormous threats to privacy,increasing concentration of ownership,a shrinking diversity of voices,an ever-escalating race to report the new more rapidly,inequitable access o information technology and digital journalism.,Text A,Difficult sentences,Nowadays the new medium means anyone can publish something she/he wants to say as long as she/he has a computer and a modem.In this case,it is difficult to check the authenticity of content,to verify the source,to guarantee accuracy,and to stick to the truth.,Unit 7Change in Journalism,Authenticity of content,source verification,accuracy,and truth are all suspect in a medium where anyone with a computer and a modem can become a global publisher.(Para.1),Text A,Difficult sentences,Paramount is the frequently held,techno-utopian assumption that convergence is a good thing and inevitable.(Para.8),The most dominant assumption describes an ideal world in which convergence is a good thing and will happen at any rate.,Unit 7Change in Journalism,Do the tasks on pages 142-143.,Collocations,Text A,English language for academic purpose,the penny pressin the twilight ofmultinational corporate behemothsmergers and acquisitionsan ever-escalating racein the realm of There is no denying thatParamount is,Unit 7Change in Journalism,Signpost language,The first example is.For instance.Heres an example of what I mean.Let me give you an example.,Text A,English language for academic purpose,giving examples(page 144),Unit 7Change in Journalism,Do Task 2 on page 144.,Text A,2,English language for academic purpose,Formal English,Unit 7Change in Journalism,Do Task 3 on page 145.,Text A,Critical reading and thinking,Task 1 Text A discusses how journalism is impacted by new media and all kinds of forces in the digital era.Complete the following diagram about the causes and effects of the changes according to the text.,Suggested answers,Unit 7Change in Journalism,_forces,Economic forces,Regulatory forces,Causes,Journalism,Convergence of _,impacting,cultural,technology and media,Text A,Critical reading and thinking,Task 1 Text A discusses how journalism is impacted by new media and all kinds of forces in the digital era.Complete the following diagram about the causes and effects of the changes according to the text.,Suggested answers,Unit 7Change in Journalism,Benefits:_,Journalism,Problems:_ _ _ _ _ _,Effects,1.reengage an increasingly distrusting and alienated audience,2.a better,more efficient,more democratic medium for journalism and the public,1.threats to privacy,2.increasing concentration of ownership,3.a shrinking diversity of voices,4.an ever-escalating race to report the news more rapidly,digital journalism,5.inequitable access to information technology and,Text A,Critical reading and thinking,Task 2 Decide whether the following statements are true(T)or false(F)according to the text.,Suggested answers,Unit 7Change in Journalism,1 Todays audience are becoming more and more trusting.2 The Internet presents many threats to the most cherished values andstandards of journalism.3 The financial situation for journalism and the media is changed because of globalization.4 Other countries followed the U.S.to carry out deregulation.5 The end of the Cold War has stabilized many cultural and political forces.,F,T,T,T,F,Text A,Critical reading and thinking,Task 2 Decide whether the following statements are true(T)or false(F)according to the text.,Suggested answers,Unit 7Change in Journalism,6 All kinds of technology are fusing into one.7 We need to seriously consider the issue of convergence of ownership.8 The popular belief about convergence is that it is an unavoidable curse.9 Convergence is sure to render a better,more efficient,more democraticmedium for journalism and the public in the near future.10 The digital age poses a great threat to ancient civilization due to problems caused by technology.,T,T,F,F,F,Text A,Critical reading and thinking,Task 3 Do you see the impact of new media on journalism in your daily life?Work in pairs and think of examples to illustrate the following impacts mentioned in the text.,Suggested answers,Unit 7Change in Journalism,1 ubiquitous news2 global information access3 instantaneous reporting4 interactivity5 multimedia content6 content customization,Text A,Critical reading and thinking,Task 4 At the end of the article,the writer quotes some sociologists who lament the problems brought about by technology.Work in pairs and decide whether the followingproblems are true or not and give your reasons.,Suggested answers,Unit 7Change in Journalism,1 threats to privacy2 a shrinking diversity of voices3 inequitable access to information technology and digital journalism,Language building-up,Text A,Suggested answers,Task 1 Collocation,Match the words in Column A with those in Column B.,e,f,a,c,d,b,Unit 7Change in Journalism,Language building-up,Text A,Suggested answers,Task 1Collocation,Complete the sentences with the correct form of the words in the box.,Unit 7Change in Journalism,apply inequitable instantaneous present undergo unleash,1 The museum _ a series of changes and will be reopened in two weeks.2 The trial judge _ an incorrect principle of law.3 The task should _ no difficulty for someone with her experience.4 The new tax laws _ a storm of criticism.5 Recently developed medical tests can give _ results.6 The current health care system is _ and unjust,with big gap between rich and poor.,has undergone,inequitable,have unleashed,present,had applied,instantaneous,Language building-up,Text A,Suggested answers,Task 2 Signpost language,2,Complete the following sentences with the correct form of the expressions given in the above box.There may be more than one correct answer.,for example/instance,namely,is exemplified,Unit 7Change in Journalism,1 The style of the American Southwest _ by jeans and a cowboy hat.2 There are many sources of air pollution,exhaust fumes,_.3 Some groups,_ homeowners and landlords,will benefit from the new tax.,Language building-up,Text A,Suggested answers,Task 2 Signpost language,2,Complete the following sentences with the correct form of the expressions given in the above box.There may be more than one correct answer.,a case in point,To illustrate,such as,Unit 7Change in Journalism,4 That sum of money is to cover costs _ travel and accommodation.5 _ our approach to customer service,Ill give you the following examples.6 As _,he follows the introduction with development of the railroad in the period between 1820 and 1861.,Language building-up,Text A,Suggested answers,Task 3 Formal English,2,Replace the underlined words and expressions in the following sentences with the more formal ones from Text A.,Unit 7Change in Journalism,1 Journalism is undergoing a fundamental change.key:2 The distinguishing qualities include ubiquitous news,global information access,reporting the minute the news happens,interactivity key:3 In fact what is really true is that a set of economic,regulatory,and cultural forces,driven by technological change,are converging to bring about a massive shift in the nature of journalism at the millennium.key:4 Lets witness the unsteadiness of the worlds financial markets in August 1998.key:,transformation,instantaneous reporting,Rather,volatility,Language building-up,Text A,Suggested answers,Task 3 Formal English,2,Replace the underlined words and expressions in the following sentences with the more formal ones from Text A.,Unit 7Change in Journalism,5 That system was“perfected”in the following innovations through television in the network era.key:6 and only now is beginning to crystallize:the coming together of telecommunications,computing,and traditional media.key:7 What is of chief concern is the frequently held,techno-utopian assumption that convergence is a good thing and inevitable.key:8 unequal access to information technology and digital journalism.key:,subsequent,convergence,Paramount,inequitable,Text B,Critical reading and thinking Difficult sentences,Unit 7Change in Journalism,Text B,Critical reading and thinking,What did the author attend last week?What did he do there?,Unit 7Change in Journalism,Text Analysis,What problems have arisen from the tragic events at Ford Hood army base?,Text B,Critical reading and thinking,Group discussionWhat social rules are challenged by digital technology?And in what ways?What are the authors suggestions to deal with the ethical issue?What do you think of them?,Unit 7Change in Journalism,Text Analysis,Text B,Difficult sentences,None of us revealed the substance of the debate,and the online activity was in some ways just a good way of making the point that the world has changed,but we could easily have crossed the line with an ill-considered tweet.(Para.1),None of us leaked the content of the debate,and what we did online to some extent helped to demonstrate that the world of journalism has changed.However it is easy for online activities to breach rules,for example,a tweet that is posted without much thinking.,Unit 7Change in Journalism,Text B,Difficult sentences,During the show I was in a manner that would have got me kicked out of the National Theatre but seemed entirely appropriate for an event that began with geek Simon Singh showing us a real enigma machine.(Para.6),During the show what I did would be considered ill-mannered and I would even be driven out of the National Theatre but in this case it seemed quite appropriate because the show was about technology.,Unit 7Change in Journalism,Text B,Difficult sentences,Wendy Hall,Michele Neylon and I all loudly protested that we hadnt been reading e-mails but engaging in debate with the audience,although Im not convinced we persuaded her that we werent just being impolite.(Para.8),We all argued that we were not doing our own personal stuff but were communicating with the audience.Our arguments however did not seem to convince Sarah Montague who probably still believed that we were impolite.,Unit 7Change in Journalism,Text B,Difficult sentences,The shift in the boundaries was in the news this week for much more serious and somber reasons.(Para.10),This week a piece of news reports a serious and somber incident that shows how the boundaries(the line between ones private life and public life)is shifting.,Unit 7Change in Journalism,Text B,Difficult sentences,“her behavior had nothing to do with getting the word out;it wasnt about preventing harm to others,but rather a simple case of“look at me looking at this”.(Para.13),“She did such things not to spread the news or to prevent harm to others,but simply to show that she was at the scene”.,Unit 7Change in Journalism,Text B,Difficult sentences,“For all the sound and fury”(Para.14),Sound and Fury is an expression referring to great uproar and passionate exclaims that ultimately mean nothing.It comes from a line in Shakespeares play Macbeth(Act 5,Scene 5)when the character of Macbeth is informed of the death of his wife and he exclaims:Tomorrow and tomorrow and tomorrow,Creeps in this petty pace from day to day To the last syllable of recorded time,And all our yesterdays have lighted fools The way to dusty death.Out,out,brief candle!Lifes but a walking shadow,a poor player That struts and frets his hour upon the stage And then is heard no more:it is a tale Told by an idiot,full of sound and fury,Signifying nothing.,Unit 7Change in Journalism,Text B,Difficult sentences,“we need to get back to a point as a society where without thinking we put our humanity before our ego”.(Para.15),“we need to go back to the stage when the whole society would automatically consider others before considering oneself.”,Unit 7Change in Journalism,Text B,Difficult sentences,“gossip and news has always travelled quickly.Whats different is the reach and speed now possible and the wider and deeper impact”.(Para.18),“gossi