商场、超市清明节促销方案.doc
商场、超市清明节促销方案 清明节作为国家的法定节假日,为广大市民敞开了放假的大门。如何利用清明促销来提升客流,扩大销售,是本次促销的关键。 一、思路 商场针对清明节搞促销,很难找到一个合适的切入点,但可以结合春天的来临以及春装的全面上市间接举行商品促销。 二、促销主题 草长莺飞四月天 欢腾购物送“纸鸢” 三、活动时间 4月4日 6日(共三天) 四、活动内容 1、凡活动期间当日购物累计满100元的顾客,凭小票可到一楼服务台加2元领取风筝一只;当日购物累计满300元的顾客,凭小票加5元可领取碳塑风筝一只(领完为止)。 2、考虑到正值春装的销售旺季,故不要求各个柜组统一折扣销售。各柜组可根据自身情况，合理安排促销活动，需打折的品牌由各事业部提前安排并布置好促销气氛。 五、布置 室外布置集中在正门口玻璃，好利来西边广告位，两个偏门及二门口。主要以本次活动内容为主，3月25日前布置。 室内布置主要利用一楼中厅吊顶到总服务台上方，悬挂各式各样的风筝，给顾客选择的同时突出春的气息以及渲染促销氛围。3月25日前布置到位。 六、宣传 宣传媒体仍以报纸或者电视为主，4月3日刊登1/4广告一期。同时利用短信群发扩大宣传面和影响力。 七、预算 报纸广告短信群发待添加的隐藏文字内容2电视广告室内布置风筝购量 29C91AFE4CED1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFEDD1B6C87D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF95AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9D1B6C8795AD9C91AFE4CED1B6C8795A1AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFC91FE4CED1D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6CD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF8795AD9C91FE4CED1D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C87D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF5D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFAD9C91FE4CED1B6C8795AD29C91AFB6C8795AD29C91AFB6C8795AD29C91AFD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFFE4CED1B6C8795AD29C91AFC8795AD9C91FE4CED1B6C8795AD29C91AFD1B6C8795AD9C91AFED1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8D1B6C8795AD9C91AFE4CED1D91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFC91FE4CED1D1B6C871AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFC91FE4CED1D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6CD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF8795AD9C91FE4CED1D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C87D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF5D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFAD9C91FE4CED1B6C8795AD29C91AFB6C8795AD29C91AFB6C8795AD29C91AFD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8791AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFC91FE4CED1D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6CD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF8795AD9C91FE4CED1D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C87D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF5D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFAD9C91FE4CED1B6C8795AD29C91AFB6C8795AD29C91AFB6C8795AD29C91AFD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFFE4CED1B6C8795AD29C91AFC8795AD9C91FE4CED1B6C8795AD29C91AFD1B6C8795AD9C91AFED1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8D1B6C8795AD9C91AFE4CED15AD9C91D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFFE4CED1B6C8795AD29C91AFC8795AD9C91FE4CED1B6C8795AD29C91AFD1B6C8795AD9C91AFED1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8D1B6C8795AD9C91AFE4CED195AD9C91AFE4CED1B6C8795AD91AFE4CED1B6CD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF8795AD9C91FE4CED1D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C87D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF5D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFAD9C91FE4CED1B6C8795AD29C91AFB6C8795AD29C91AFB6C8795AD29C91AFD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFFE4CED1B6C8795AD29C91AFC8795AD9C91FE4CED1B6C8795AD29C91AFD1B6C8795AD9C91AFED1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF795AD9C91FE4CED1B6C8795ADD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF29C91AF4CED1B6C8795AD1B6C8795AD9C91AFE4CED1B6C8795AD91AFD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFD1B6C8795AD29C91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C9D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF1AFD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFD1BD1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF4CED1B6C8795AD29C91AFE4CED1B6C8795ADC6F554C62
