大学 时装表演与营销 专业培养方案.doc

浙江理工大学2012版艺术设计专业（时装表演及营销）培养方案一、专业名称：艺术设计(时装表演及营销) 专业代码：050408二、培养目标本专业培养德、智、体、美全面发展，具有编排时装表演、时装表演策划、形象设计、市场营销策划、组织商品展示和企业经营管理、市场预测等方面能力，并能从事专门时装表演的复合型高级应用人才。三、培养规格及基本要求（一）知识目标通过本专业学习，使学生全面、系统地掌握时装表演和市场营销的基本理论与方法及学科领域的前沿知识，熟悉时装表演的实际操作和评判、组织、策划和编导能力，具体获得时装表演基础理论与方法、市场营销基础理论与方法、身心和谐基础理论与方法、形体训练基础理论与方法、音乐与舞蹈基础理论与方法、化妆与形象设计基础理论与方法、现代企业管理基础理论与方法、服装营销策划、市场预测等专业知识与基本技能。（二）能力目标通过本专业学习，使学生获得以下能力：时装表演组织与编导能力、时装展示与形体训练能力、音乐表演与鉴赏能力、舞蹈表演与鉴赏能力、化妆造型及形象设计能力、市场营销与实施能力、商业心理判断能力、市场资信收集与处理能力、商务谈判与交际能力、企业经营管理与执行能力、市场预测分析与判断能力、英语听说及读写能力，以及数值化、图像化、口头和书面表达能力。（三）素质目标1.身心素质身心健康和谐，心胸开阔，读书志在圣贤。有较强的适应能力、抗压能力和交际能力。2.人文素质具有良好的道德情操、社会责任感、法制意识、艺术涵养、审美情趣等素质。3.专业素质具有本学科和跨学科的理论基础和专业技能；具备时装表演展示和编排、市场营销分析与判断、商品营销策划、企业经营管理等方面的专业技能素养。 4.职业素质善良真诚，踏实守信，开拓创新，团队凝聚力。四、主干学科艺术学、经济学、五、核心课程毛泽东思想和中国特色社会主义理论体系概论、计算机基础概论、英语、大学生心理健康教育、时装表演基础、时装表演组织与编导、形体训练、市场营销学、商业心理学、消费心理学、现代企业管理、服装营销策划。六、特色课程专业方向：时装表演、市场营销自学型课程：市场营销原著阅读研究型课程：市场研究综合性课程：时装表演组织与编导讨论课：表演艺术理论及赏析七、学制与最低毕业学分学习年限：3-6年 最低毕业学分：170学分 授予学位：文学学士课内总学时：2421学时 独立实践教学周数：29周+32学时八、培养方案的学分分配比例类 别必修学分选修学分合计比例通 识 课 程43+5186638.8%学科基础课程28+3285934.7%专 业 课 程27+1144224.7%第 二 课 堂331.8%合 计11753170100%比 例68.8%31.2%实践教学43学分比 例25.3%九、专业特色1宽口径：开设时装表演、市场营销二个专业方向。2复合型：开设服装营销、商品展示、企业管理和其他艺术类学科交叉课程。十、说明1、本专业学生通识选修课至少完成18学分，其中修读自然科学类或工程技术类课程至少4学分，修读经济管理类或综合类课程至少4学分，修读计算机信息类课程至少2学分。2、艺术设计(时装表演与营销)专业的方向分为时装表演和营销两类，学生可根据自身实际情况任选一类，但选定后同一方向至少选修4学分。Zhejiang Sci-Tech University2012 Program Outline of Artistic Design(Fashion Show and Marketing) Name of Major: Artistic Design (Fashion Show and Marketing) Code for Major：050408 ObjectivesThis program aims to promote students' all-round development in morality, intelligence and physical health, and develop high quality interdisciplinary practical talents with various abilities in fashion show designing and planning, image designing, marketing planning, commodity display organization and business operating management, market prediction, etc. The graduates are also expected to be able to give professional fashion shows. Basic Requirements on Knowledge and Abilities A. Knowledge RequirementsStudents are required to master basic theories and methods in fashion show and marketing, get to know the frontier information, be familiar with the actual practice of fashion show, and acquire the capacities of evaluation, organization, planning and directing. Students are required to study the professional knowledge and basic skills in fashion show, marketing, physical and mental harmony, body training, music and dance, makeup and image design, modern business management, fashion marketing planning, market prediction, etc.B. Ability RequirementsStudents are required to acquire the following abilities: fashion show organization and directing, fashion show and body training, musical performance and appreciation, dancing and its appreciation, makeup and image design, marketing and implementation, business psychological judgment, information collection and handling, business negotiation and communication, business operating management and execution, market prediction, analysis and judgment, English langauge skills of listening, speaking, reading and writing, as well as numeralization, visualization, and oral and written expression.C. Quality Requirements1. Quality in Body and MindStudents are required to have physical and mental health in harmony, an open mind and strong capacity in social adaptability, pressure resistance and interpersonal communication.2. Humanistic QualityStudents are expected to have good morality, social responsibility, sense of law, and artistic and aesthetic taste.3. Specialty QualityStudents should be equipped with basic theories and professional skills in various disciplines, and should have the capacity of fashion show and direction, marketing analysis and judgment, commodity marketing planning, and business operting management, etc.4. Professional QualityStudents should be kind-hearted, sincere, hardworking, trustworthy, creative, and have teamwork spirit. Main DisciplinesArts, Economy Core Courses Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics, Introduction to Computer Basics, College English (For Majors of Art ), Students' Mental Health Education, The Base of Fashion Show, Fashion Show Organization and Direction, Body-Building Training, Marketing, Business Psychology, Consumption Psychology, Modern Business Management, Fashion Marketing Planning. Special CoursesCourses for Major Orientations: Fashion Show, MarketingSelf-study Course: Selected Readings of the Classical Works of MarketingResearch-based Course: Market ResearchComprehensive Course: Fashion Show Organization and DirectionSeminar: Theories and Appreciation of Performing Arts Length of Courses: 3-6 years Degree Awarded: Bachelor of Arts Minimum Credits Required for Graduation: 170 In-Class Hours: 2421 Separate Practice Teaching: 29 weeks + 32 periods Proportion of Course CreditsCourse ClassificationCompulsory CreditsOptional CreditsTotal creditsPercentageGeneral Studies43+5186638.8%Basic Discipline-related Courses28+3285934.7%Major-related Courses27+1144224.7%Extracurricular Activities331.8%Total Credits11753170100%Percentage68.8%31.2%Practice Teaching43creditsPercentage25.3% Characteristics of the Major1. Solid foundation: there are two specialties: fashion show and marketing.2. Multidisciplinary development: fashion marketing, commodity display, business administration and other interdisciplinary courses related to art. Notes 1. Students concerned should obtain at least 18 credits of General Optional courses, of which 4 should be Sciences or Engineering, 4 should be Economics and Management or Comprehensive Courses, and 2 should be Computer Sciences.2. Students can choose one from the specialties of fashion show and marketing according to their own interest, but after its confirmation at least 4 credits should be taken for each specialty.