某冬枣项目商业计划书.doc

某冬枣项目商业计划书目 录第1篇项目背景4第2篇公司基本情况82.1公司概况82.2公司股权结构82.3公司管理架构92.4公司法人简介92.5公司当前资产负债情况102.6公司历史及当前经营情况102.6.1公司当前生产经营情况102.6.2公司前三年经营业绩112.7企业主要竞争资源112.7.1得天独厚的种植条件122.7.2优质的产品品质162.7.3丰富的种植技术和经验162.7.4政府大力的支持172.7.5公司长期积累的产品市场渠道和优质客户172.7.6已经形成的育苗、生产、加工基础大大降低了该项目的风险17第3篇项目产品、技术及工程建设183.1项目主要产品及规模目标183.2主要产品质量指标表183.3本项目主要产品之特点描述193.4冬枣之生产工艺流程193.5冬枣栽培技术及丰产措施193.5.1栽培技术193.5.2丰产措施223.5.3病虫防治223.6所采用技术的先进性、可靠性和经济性23第4篇行业及市场分析254.1冬枣行业概述254.2冬枣市场供求分析264.2.1需求分析264.2.2供应分析274.2.3市场预测284.3行业存在的问题及机会所在284.3.1我国对鲜枣的开发利用为初级阶段284.3.2中国鲜枣是高档名贵果品的属性284.3.3鲜枣的国内、国际市场急待开发29第5篇产品营销策略与营销计划305.1产品营销策略305.2精细化战略规划315.2.1完善企业标准、推动行业标准的建立315.2.2精细化品牌运作325.2.3精细化渠道运作345.3精细化整合传播36第6篇项目建设计划386.1项目建设主要内容386.1.1基地建设规模与建设的目标386.1.2基地建设内容386.1.3基地建设布局与进度安排39第7篇项目财务分析407.1项目建设完成后主要财务报表（见财务附表）40第8篇融资与退出418.1本项目拟采用的融资方式、风险分析及相应的退出方式可行性418.1.1融资方案418.2投资退出方案458.2.1股权融资退出方案458.2.2债权融资退出方式46第9篇结论47附件目录48黄骅市10万亩优质冬枣基地建设项目商业计划书第1篇 项目背景冬枣，它是一种晚熟鲜食果品（10月上旬成熟），单果重25克左右，果皮赭红光亮，皮薄肉脆，细嫩多汁，甘甜清香，营养丰富，品质极佳。可食率达93.81%。经北京市营养源研究所分析，冬枣含有天门冬氨基酸、苏氨酸、丝氨酸等19种人体必需的氨基酸，总含量为0、985mg/100kg,含蛋白质1、65%，膳食纤维2、3%，总糖17、3%，总黄酮0、26%，烟酸0、87mg/100mg,胡萝卜素1、1mg/kg,维生素B10、1mg/100mg,维生素B22、2%mg/100mg，维生素C含量尤其丰富，达到了365mg/100g，是苹果维生素C含量的70倍，梨的100倍，金丝小枣的20倍，有“活维生素丸”的美誉。此外，冬枣还含有较多的维生素A、维生素E、钾、钠、钙、镁、铁、铜等多种微量元素，有防癌之功效。营养价值为百果之冠，有“百果王”之称。冬枣是枣树中的一个品系，到目前为止，全国已经发现有黄骅“华夏”冬枣、鲁北冬枣、沾化冬枣、雪城冬枣等二十余个品种类型。而黄骅冬枣以其品质优秀、风味独特、营养丰富成为冬枣中的上品，受到人们的喜爱。历史上（明朝）被列为贡品，一九九六年被国内权威专家评为“260余个鲜食枣品质之冠”，誉为“百果之王”。一九九六年“华夏冬枣”被正式命名注册，现在已成为人们在现实生活水平下追求的一种优良鲜食果品。黄骅冬枣（已注册为“华夏”牌商标），具有个大、皮薄、肉厚、核小、汁多、酥脆、酸甜可口、啖食无渣的特点，具有“落地酥”之美称，平均单果重17.5g,最大53g,总糖含量32.2%,总酸含量0.367%,Vc354.1mg/100g，果胶0.286%,并富含多种氨基酸、维生素和矿物质，具有极高的营养保键价值。与同类枣果及其它知名果品的质量指标比较见下表：Ø 与同类枣果比较附表一主要指标非冬枣系冬枣系梨枣小枣鲁北冬枣沾化冬枣华夏冬枣总糖 22.525.717.3与鲁北冬枣相同322总酸 0.370.530.24037Vc mg/kg392.5445.8352355可溶性固形物%2824.932胡萝卜素mg/100g1.187Ø 与其它知名果品比较待添加的隐藏文字内容3附表二主要指标柑桔苹果梨总糖111396Vcmg/kg65385可溶性固形物11513514由以上比较可以看出，黄骅冬枣作为“百果之王”是有实实在在的营养指标做保证的。黄骅冬枣主要获奖一览：Ø 在96年10月的“华夏”冬枣论证会上，被20多位专家评定为“全国260余个鲜食枣品质之冠”；Ø 97年获河北省名牌产品认定；Ø 98年获第二届国际“一村一品”名、优、稀、特产品（技术）博览会金奖，同年“华夏”商标获河北省著名商标认定；Ø 99年获昆明世界园艺博览会金奖，并在第四届全国名优果品展销会上获“中华名果”称号；Ø 2000年获全国红枣交易会金奖；Ø 2001年又获全国首届种植业大会金奖。Ø 2001年黄骅市被国家林业局命名为“中国冬枣之乡”，同时黄骅市还被国家确定为“黄骅冬枣国家级标准示范区”，并被批准为“冬枣原产地域保护区”。Ø 2002年，“华夏”牌冬枣又被国家认定为A级绿色食品。黄骅冬枣作为“百果之王”，理应极大丰富人们的果品享受，但实际上，我们在市场上很少能看到黄骅冬枣的销售，更不用说鲜枣的销售了，除了黄骅冬枣当前产量并不大外，还有一个重要的原因就是鲜枣的保鲜难度极大。另外，我国作为世界上最大冬枣产地，每年出口量也极为有限，据统计，我国每年鲜枣及枣加工品出口量不到9000吨，国外市场鲜枣价格也极高，天津大港冬枣在香港市场每千克售价350元，欧美市场上每单个枣售价1美元，如果按本公司特等枣（1KG冬枣不超过38粒）估算，每千克鲜枣售价在38美元，折合315.7 元人民币。通过试销，黄骅冬枣在香港市场上每公斤售价达300多港币，韩国36美元1公斤，欧美市场平均1美元1个。近几年来，已有外商前来考察、洽谈，并达成了销售意向：台湾兴铼有限公司前来投资，开发“千吨气调库保鲜基地”，并筹措资金，前来收购黄骅冬枣；日本祟德协会会长高岛俊秋先生也就冬枣收购，每公斤9美元的价格达成了年包销50万公斤的合作意向。另外，德国客商、法国客商也与华夏冬枣有限公司达成黄骅冬枣的代理销售意向。就目前形势来看，黄骅冬枣在国际市场已具备一定知名度和相当大的市场空间。冬枣基地产业链示意图枣苖枣树鲜枣直接销售国内出口保鲜深加工销售枣苖外购枣苖 在这个产业链中，黄骅基地主要优势在于：1） 优良的自然地理条件，决定了产品的高产出效率、高品质质量；2） 在全国的知名度，这是几十年的品质积累，其它地方或产品是难以逾越的；包括已经在国际国内获得的各种称号及奖项。3） 数十年的种植经验，包括农村户的经验，这是一个地区农产品产业化重要的人文与技术条件。本项目就是在这样的背景下提出的，一方面可发挥本地最佳的自然地理条件，生产出世界上品质最好的冬枣，通过提高冬枣保鲜技术，以满足人们在一个相对长时期内的品尝和消费需求。Editor's note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typhoons. Follow him on Twitter: jnjonesjr (CNN) - I will always wonder what it was like to huddle around a shortwave radio and through the crackling static from space hear the faint beeps of the world's first satellite - Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated with what goes on in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteorologist, I've still seen many important weather and space events, but right now, if you were sitting next to me, you'd hear my foot tapping rapidly under my desk. I'm anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.It's like the set for a George Lucas movie floating to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable free fall from the edge of space - live.The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical straight line "we" would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith - the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix Baumgartner, must have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than a dry cleaning bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on the face of the current record holder and "capcom" (capsule communications), Col. Joe Kittinger. He hung his head low in mission control as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, "Fearless Felix" will unclip. He will roll back the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, he'll be traveling fast, so despite the distance, it will not be like diving into the deep end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team hopes it's not needed. Instead, he plans to deploy his 270-square-foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it won't. Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).It might not be the moon, but Kittinger free fell from 102,800 feet in 1960 - at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no way I'd miss this.