广告类 雅思经典范文.docx

广告类 雅思经典范文Topic: In some countries, advertisers persuade children to buy some goods, such as snacks, toys, and other goods. As for this phenomenon, parents object such practice on children. But some advertisers claim that there useful information in these advertisements. Discuss both views and give your opinion. Sample Answer It is a common phenomenon that an overwhelming number of advertisements regard children as the target group, and persuade them, especially their parents to buy clothes, toys and even some Luxuries. Urgently, this advertising means needing a thorough examination as for its justification. There is no doubt that such advertisements exert a repercussion on childrens family. Generally speaking, children can influence the familys purchasing orientation, which is best illustrated in Chinese families where the family planning is strictly pursued. Due to this national policy in china, and adults unwilling to have more kids, children are usually spoilt and every need, even seemingly unreasonable ones, will be satisfied by their parents. Under such circumstances, some manufacturers take advantage of childrens inexperience and impulsion, designing fancy advertisements to draw their attention and even cheat kids, which will drag families under unbearable economic burden. The side representing the interests of manufacturers and advertising agencies, of course insists that there must be advertisement belonging to youngsters. According to their and otherwise it is unfair in that they have no other channels to know any commodity children assume at their age group is to acquire as much knowledge as possible, so in the future they can make a substantial contribution to society. If what they pay attention to is about fashion, then their learning efficiency is really doubted. My view is that in view of childrens vulnerable mentality and weighty responsibility, advertisements for children should be limited. Even if we allow some ones, they must be public service advertisements arousing concern for social vulnerable groups rather than encouraging buying. 题目： 在一些国家，广告商说服孩子去买一些产品，例如零食，玩具，和其他商品。至于这种现象，父母反对广告商在孩子身上做文章。但是广告商认为，这些广告里有有用的信息。对双方观点进行讨论并给出你的观点。 译文： 现在有很多广告把孩子作为他们的目标群，并且说法他们，尤其是让他们的父母去买衣服，玩具还有一些奢侈品，这是一个普遍的现象。迫切的是，至于广告商的正当理由，需要对这些广告的手段进行一个全面的检查。 无疑的是，这些广告对孩子的家庭有影响。总的来说，孩子还以影响这个家庭的购买倾向，最好的说明就是实施严格计划生育政策的中国家庭。由于中国的这种国家政策，并且家长不愿意多要孩子，孩子通常会被宠坏并且满足每个要求，甚至看来是不合理的要求家长也会满足孩子。在这样的循环下，一些制造商利用儿童的经验不足和冲动，设计奇特的广告去吸引他们的注意力，甚至是欺骗孩子，这样会给家庭造成难以承受的经济负担。 当然，制造商和广告代理商坚持认为必须有些广告是年轻人看的。根据他们的理解，孩子可以像成年人一样，从这些特定的广告中受益，否则，这是不公平的，因为他们其他渠道知道世界任何其他 特殊商品的信息。然而，对我来说，孩子在他们成长阶段最主要的责任就是尽可能学到更多的知识，这样他们才可以在未来对社会做更多地贡献。如果他们在时尚方面花太多精力，他们的雪显效率也很值得怀疑。 我的观点是，鉴于孩子脆弱的心理和重大的责任，对儿童的广告应该被限制。即使我们允许插播一些广告，他们必须使发布的这些广告能够引起对社会弱势就群体的关注，而不是鼓励消费。