Analyses how to improve business English writing ability商务英语写作.doc

Analyses how to improve business English writing ability As a means of business communication, improve the writing ability of business English, business English writing skills and stylistic characteristics is very important, the skilled personnel training should not only have the English in listening, speaking, reading, writing and translating the basic ability, and more to master the essentials of writing various business English genres. This article from the characteristics of business English writing and the status quo and how to effectively improve the business English writing ability.Business English is a kind of special use English, it is better than general English majors have more professional, which requires you to have not only the basic knowledge of the English language, but also be familiar with the trade and business knowledge, can freely use English to engage in business activities. Business English has different genres, such as business letters, business reports, proposals, memos, etc., also has different requirements for business English writing, English as a kind of natural language, mainly displayed in the task sentence, rhetoric and discourse structure. Business English from the perspective of language carrier, is the business environment in the application of English, it belongs to a kind of special use English (ESP). Not only to make the reader understand the purpose of business English writing, more important is to let readers are interested in your products, is willing to establish business relations with you, this is the business English its important characteristics. Keywords：Business English，Stylistic features，Writing ability.Have basic English writing abilityChanging the concept of learning English, have basic English writing ability is the basis for and key to improve business English writing ability. So we must pay special attention to the following three areas:1. Strengthening basic practiceConstantly practice training application ability of English grammar through writing, attaches great importance to master the usage of vocabulary, so as to transport policy about grammar and vocabulary to write. This is the foundation of English writing.Not only remember grammar rules, more important is to do all kinds of writing exercises, in order to achieve correct application in the course of writing about the grammar rules. Remember the Chinese meaning of English words, more important is to through reading accurately to grasp the usage of the English words from the context. Word usage mainly includes: the exact meaning of words, including its emotional meaning, stylistic colors, etc; It with the relevant of synonyms or near-synonyms difference; Its habitual collocation. In this way can learners in writing to avoid those although no what the grammar mistakes, words have obvious error phenomenon.2. Cultivate English thinkingThrough a lot of reading gradually cultivate English thinking, and master some skills, write good sentences in order to write the correct sentence at the same time, constantly training in native English sentence written ability.To improve reading ability, a lot of reading English article, all kinds of subjects consciously cultivate English thinking gradually, and it is used for writing. Don't hard every sentence in the reading process should pay attention to the Chinese meaning of English, and shall obtain the author emphatically to transmit information. For relatively simple, and everyday life, or the relevant professional articles, we should pay attention to some interesting English expression, especially pay attention to and the Chinese have obvious different expression, pay attention to these words, word order, collocation, etc., so as to effectively when writing to imitate in the future, to make write sentences more authentic.Master the sentence writing skills, proper use of various types of sentences.3. Grasp the paragraphs and chaptersLearn some English paragraph, discourse organization and writing knowledge. Written text and try to be coherence and cohesion are. Words and sentence patterns in general to remain consistent.Business English style characteristicsTo improve the level of business English writing, in addition to have a solid English basic skill, also understanding of business English stylistic features are fully and accurately the difference between different genre style features of business English, to write business documents meet the requirements of different business purpose. Different business environment that corresponds to the different business activities is not the same, to understand the common characteristics of business English language, style, discourse structure and clear understanding on different business activities in the specific characteristics of business English writing and requirements. It includes three phases: design, drafting, modifying.1. Stage of designBusiness English writing at this stage must consider a few questions:(1)The purpose of writingIncluding notice, request, negotiate and persuade(2)To whoIncluding customers, superiors, colleagues, subordinates, etc(3)Word count requirements(4)The form and structureFor example of plan or proposal, business letters, memos, E-mail, etc.(5)The order of presentationIncluding direct sequence; indirect; direct and indirect mixed order sequence.2. The drafting stage Draft form, is the conceptual phase formed in your mind ideas presented in the form of the written word. The ultimate goal of business English writing is to get the reader's support, trust and goodwill. But also pay attention to the polite words, such as using positive and appropriate title, without any prejudice words such as gender, race and age.As a special use English business English, because of its special purpose, hope that through the effective communication to provide partners are easier to understand clearly the specific information. The letter in the word choice, follow the principle of the 3 c:(1)ConcisenessBetween the compound word and the simple words, long term and short term, should choose simple words or short term; Between phrases and words, words, try not to use unnecessary preposition phrases.(2)ClarityTo accurately convey the content of the business communication, we must avoid using ambiguous words or expressions, meaning is clear, so that the letter is not being misunderstood, can express more outstanding. Avoid using the same word in the same letter or other writing. Avoid to use "if", "hope", "but said" question word. On the dates, involves the specific month, the month should be used in concrete nouns, such as "named" "February", etc. Avoid using "instant, ultimo, approx" uncertain words. Also avoid the date written as "5/4/1995" similar form, because for the British habit is on April 5, but the habit is on May 4.(3)CourtesyUse less as far as possible the use of certain words, negative, because the negative word, give a person a kind of negative impression or have accused the other of meaning, sure each other words when use "you" and "your", do not use "I", "we", "us" and "our", which is "take the customer as the center of you - attitude '" form of expression, for whatever purpose is to inform, to persuade others or enhance friendship, this is the most impressive.3. The stage of modifyBusiness English writing in phase change, makes every effort to clear and concise sentence, the paragraph is clear.Completed in business writing, business English writing process should also pay attention to the selected words of courtesy, speech to be polite.To improve business English writing ability is the key to grasp three basic principles: business English writing is concise, accurate and complete, and business activities should follow the pragmatic strategies: courtesy and cooperation. In a word, business English style determines the basic principles of business English writing, concise to improve efficiency; Accurately to avoid delays; Complete to display logic thinking ability. ConclusionBecause of different education background and work experience，writing style each different, but to follow the writing purpose is clear and to the point, the business presentation will strive to cut to the chase, keep to the point, the thinking is clear, distinct, concrete and complete content. Modern business writing do not go far enough. To the pitfalls of writing style: one is to avoid using jargon. The second is to use less big words multi-purpose small words. In simple words communicate, make the person feel kind, written language to make the transition to colloquial. However the colloquial writing does not mean that want to use slang or jargon, because their usage is limited, it is difficult to use properly, lane is bad to let a person feel rude at random, prone to understand and misunderstanding. Time change to promote the development of language update by numerous to Jane, this may cause some people complain that they think this is the "dilution" English. Such a competitive society, people be precious little time as gold, no one will be willing to listen to others speak like a book, carefully to chuai literary mode between the lines, to appreciate how tunnel in written language.By the visible and the use of different style of the English language have different standard, polite and convey the meaning of the constraint expression, only by understanding and mastering stylistic feature of modern business English vocabulary and should follow the requirement, can deal with all kinds of business writing in a foreign business, make relevant business carry on smoothly.Reference:1S.J.麦克齐奥拉，G.怀特。剑桥商务英语教程M。北京：华夏出版社，2001。 2L.琼斯，R.亚历山大。新版剑桥国际商务英语M。北京：华夏出版社，2001。 3赵伟华，张艳敏。实用商务英语写作M。大连：大连理工大学出版社，2003。 4曾欣悦。经贸英语的特点及其语义辨J。湖南轻工业高等专科学校学报，2003，(12)。