汽车主题产业园论文：需求转型下汽车产业园区位优势与功能定位研究.doc
汽车主题产业园论文：需求转型下汽车产业园区位优势与功能定位研究【中文摘要】近年来,随着人民生活水平的提高和汽车产业的发展,人们的乘用车消费需求也在不断变化。由此引发的乘用车需求升级也逐渐为大家所认识并开始引起汽车产业界和学术界的关注。但令人遗憾的是,目前国内还没有有关需求升级下汽车产业系统研究,需求升级下汽车产业发展有关理论基本上还是一片空白。在此背景下,本文结合西昌经济与城市的发展,首先提出了在西昌建立以“人文”、“生态”为主题的汽车主题产业园的战略构想。并在此战略构想的指导下,对西昌汽车销售及其相关产业进行了一系列科学的,系统的,有针对性的市场调研,通过实地考察,问卷调查,访谈的方式得到了西昌汽车市场的第一手资料。通过对调研问卷和调研数据地整理,以及访谈内容地分析,对西昌汽车市场及其相关产业的形成,发展及现状有了详尽的认识,并由此找到了对其现阶段所存在的主要问题,再从社会效益和经济效益两个角度分别阐述了西昌建立汽车产业园的必要性和好处。在此基础上,从自然条件,交通条件等方面介绍汽车主题产业园的选址地点,并结合静态连续选址模型-重心法模型对汽车主题产业园的选址进行了系统的分析,为汽车主题产业园选址提供了理论依据。利用ABC-XYZ决策模型,对汽车主题产业园建设与相关功能引入的完善进行了规划。最后,从项目法人的角度,对西昌汽车主题产业园建设项投资回报进行了分析,将汽车主题产业园建设项目经济评价从一般工程项目中独立出来,使评价方法更符合汽车主题产业园建设项特点,评价结果更具科学性和可靠性。【英文摘要】In recent years, the Chinese economic growth is remarkable and it joins with the world economy gradually. As one of the main industries in the world, the automobile industry has matured in the last 100 years. Its market in China has great potential, and automobile become the pillar industry of our national economy.In this context, combined with the Xichang economic and urban development, this paper first presented the strategic vision of establish Xichang auto theme industry park. which as the “Culture” and “Circumstances” as its theme. Based on this strategic vision as the guideline, we carry out a series of scientific, systematic, targeted market research, we got the Primary data of Xichang auto market through field visits, questionnaire survey, and interviews. Through the collated the questionnaire survey and investigate data, analyzed the interview, we have a clearly recognize about the shape, develop and the present state of Xichang auto market, at the same time, we found the primary problem of Xichang auto market at present, then from the social and economic benefits illustrated the necessity and profit to establish Xichang automobile industry. On this basis, we introduced the site location of auto theme industry park about the nature conditions, traffic conditions and est., used of the Static Continuous LocationModelsCenter of gravity method Model to analyzed the site selection of the auto theme industry park, this model supply the rationale to establish the auto theme industry park. Then we used ABC-XYZ decision model to make the planning about the construction of auto theme industry park and lead-in the functions of the auto theme industry park.Finally, in this thesis, from the angle of project artificial person, has studied the economic evaluation of project of auto theme industry park and let it independent from common engineering projects. So this kind of evaluation method conforms more to the characteristics of the projects of auto theme industry park construction and made the evaluation result more scientific and reliable.【关键词】汽车主题产业园 市场调研 选址 决策模型【英文关键词】Auto theme industry park Marketing Research Site selection Decision model【目录】需求转型下汽车产业园区位优势与功能定位研究摘要4-5ABSTRACT5第一章 概述9-111.1 背景9-101.2 主要内容101.3 本文创新点10-11第二章 汽车主题产业园战略构想11-142.1 4S 店群11-122.2 延伸服务（6S 专业街区）122.3 主题产业园（6S 店+2C）12-14第三章 西昌汽车市场调研分析及总结14-293.1 汽车市场现状调研14-223.1.1 汽车市场分布状况143.1.2 乘用车销售市场14-223.2 商用车销售市场22-233.3 二手车销售市场233.4 工程机械市场23-243.5 汽车配件市场24-263.6 汽修以及美容市场26-273.7 汽车产业存在的主要问题27-293.7.1 “散乱差”的市场分布影响西昌城市形象27-283.7.2. 高度分散的市场带来了管理上的困难283.7.3 占用大量社会资源283.7.4 汽车产业能力分散283.7.5 服务水平低造成客户流失严重28-29第四章 西昌汽车主题产业园建设规划29-444.1 产业园选址30-344.1.1 选址概况30-324.1.2 自然条件324.1.3 交通条件324.1.4 选址依据32-344.2 汽车主题产业园鸟瞰图344.3 产业园功能规划34-394.4 西昌汽车主题产业园各项功能定位6S+2C39-444.4.1 生态功能404.4.2 人文功能40-414.4.3 汽车贸易功能414.4.4 维修功能41-424.4.5 汽配贸易424.4.6 汽车科教博览功能42-434.4.7 汽车物流功能43-44第五章 实施规划44-46第六章 投资回报分析46-546.1 项目市场必要性分析46-506.1.1 间接经济效应48-496.1.2 社会效益分析49-506.2 项目财务数据估算50-546.2.1 项目运行收入计算506.2.2 项目运行成本估算50-516.2.3 项目投资成本计算51-536.2.4 项目可行性分析53-54第七章 结论54-55致谢55-56参考文献56-58附录58-60
