美味珍商业计划书.ppt

CFD Food Industry Holdings Ltd.,1,CFD Food Industry Holdings Ltd.Business Plan,Mar.2004,CFD Food Industry Holdings Ltd.,2,CONFIDENTIALITY AND RECIPIENTS UNDERTAKINGS,The information contained in this Memorandum is confidential and proprietary to CFD.By accepting delivery of this Memorandum,the intended recipient is deemed to have acknowledged and agreed to the following:the information contained in this Memorandum will be used by the recipient solely for the purpose of deciding whether to proceed with a further investigation of the Company;this Memorandum or information derived from this Memorandum will be kept in strict confidence and will not,whether in whole or in part,be released or discussed by the recipient,nor will any reproductions of such information be made,for any other purpose other than an analysis of the merits of an eventual investment in CFD by its intended recipient;andupon the written request of CFD,this Memorandum,any other documents or information furnished and any and all reproductions thereof and notes relating thereto will be promptly returned to CFD.,CFD Food Industry Holdings Ltd.,3,FOOD INDUSTRY CHANGESCOMPANY BACKGROUNDMISSION OF THE COMPANYHISTORYPRODUCTSBIO-TECHNOLOGYBUSINESS MODELSMARKETS ANALYSISCOMPETITION ANALYSISTHE MANAGEMENTDEVELOPMENT STRATEGYFINANCIAL FORECASTTHE OFFERING,CONTENTS,CFD Food Industry Holdings Ltd.,4,WORLD FOOD INDUSTRY CHANGES,1st GENERATION,3rd GENERATION,2nd GENERATION,1930 1970,1970 1990,1990,CANNED GOODS,PROCESSED FOOD OBJECT,HI-TECH BIO,NATUNAL,Simplification of GoodsGoods added atophan and antiseptic Revolution of Logistic,Diversification of goods and atophanSolution of antiseptic and chemistry additive(addition of small quantity)Industrial of mass logistic and consumption,Research and investment of bio&technology(US,Japan,Europe,etc.),Green Food,Free Atophan,Preservation of Nutrition,Various Development of Goods,CFD Food Industry Holdings Ltd.,5,The Company,CFD Food Industry Holdings Ltd.(美味珍食品工业控股集团有限公司)(hereafter“the company”)Registered at:Drake Chambers,Tortola,British Virgin IslandCEO:Mr.Lim Kai TiongMain Business:3G Food R Management of Model Shops and Franchise Business over the world.Goal of the Company Introduce and enrich Chinese dietetic culture through scientific techniques,advanced management and natural green food to the international markets Research and development for the Chinese cuisine,exploring large-scale management of food industrialization and operation management in Chinese and international hospitality business call for healthy living style,CFD Food Industry Holdings Ltd.,6,The Company(Cont)-Shareholders,Mr.Lim Kai Tiong:The founder of the company,a Singaporean,has lived in China for more than 12 years,engaged in R&D of 3G food,applied series patents of 3G food in China.He is the president of the company and responsible for the planning,technology R&D and financing of the company.He holds 58.94%shares of the company.Ms.Ni Xiao Bei:The founder of the company,wife of Mr.Lim,she is CEO of the company and responsible for the operating of the company.She holds 25.26%shares of the company.CFD Holding Ltd.:a company registered in BVI,it is a shareholding company for future management team of the company.It holds 15.8%shares of the company.,CFD Food Industry Holdings Ltd.,7,Mission of the Company,Model Shops and Franchise business-Quality management and quality food-Provide patented products-Cost control-Complete central kitchen,ware house and centralized supply-Provide decoration material Global 3G product base and distribution center-Utilize competitive labors in China-Utilize competitive raw materials in China,To be the No.1 Company in 3G Food Industry,CFD Food Industry Holdings Ltd.,8,Background and history relating to the Company,1990,began the design and plan of platform of Chinese food industrialization and the development and test of process;1993,applied the inventive patents to Chinese Bureau of Patents;1994,establishment of Beijing Royal Industrial Co.,Ltd.1996,approved the inventive patents rights from Chinese Bureau of Patents;1997,setup the first model shop in the World Trade Center of Beijing;2002,setup the second model shop in Huarun Building of Beijing;2002,acquired the certificate of FDA;2002,acquired the Quality System Certificate of ISO9001:20002002,became member of China Chain Store Franchise Association;2003,setup the third model shop in Beijing Yingjia Center;2003,establishment of Beijing Royal Science and Technology Ltd.2003,establishment of CFD Food Industry Holdings Ltd.,CFD Food Industry Holdings Ltd.,9,Background and history relating to the Company(Cont),Dec.2003,Beijing Royal Science and Technology Ltd invested for 3G food GMP factory in Xinggu industry zone of Beijing PingguJan.,2004,setup the fourth model shop in Heping hotel(Novotel)The inventive patents rights is transferring to CFD Food Industry Holdings Ltd.from Mr.Lim Kai Tiong at now.,CFD Food Industry Holdings Ltd.,10,Products,The Company has been licensed 7 series of CFD brand food based on Bio-technology platform and Chinese food industrialization patents as follows:Royal Fruit and vegetable series;Royal Fruit Chocolate series;Royal Fruit and vegetable Cake series;Royal Chinese food and nubby soup series;Royal Baby food series;Royal Fruit and Vegetable Ice Cream series;Royal Solidification Fruit and Vegetable Beverage Series,CFD Food Industry Holdings Ltd.,11,Royal Fruit and Vegetable Series,ROYAL FRUIT is a nutritious food,a product mixing many kinds of high quality fruits through a process of advanced technology and craftsmanship.It contains rich Vitamin C,plant fiber and natural carbohydrate.The raw materials undergo activating treatment,retaining fresh fruit nutrition and devoid of any pigment and antiseptics.Constant and long-time eating of the DELICACY helps improve your health in general,and is particularly good for intestine,stomach,heart,skin and tooth.EASY WAY OF EATING:as a leisure food,or mixed with breakfast oatmeal,fresh cool milk,yogurt;or put in ice cream,more tasty when coated with thick chocolate coating,CFD Food Industry Holdings Ltd.,12,Royal Soup,Royal Buddha Jumping Over The Wall Fuo Tiaoqiang(Buddha Jumping over the Wall),is the representative of Chinese cuisine.It is a very famous dish.The Chinese says this dish is the first dish honored among Chinese cuisine,it contains 20 different kinds of materials that produce multi-Vitamins includes sea cucumber,sharks fin,abalone,eggs,chicken and duck,etcThe special way of cooking process is pouring some broth in the raw materials and seal in a jar with lotus leaf and then simmer gently.It was a poem for this dish:after opening the jar the good smell of the dish could reach the neighborhood,which makes even the Buddha abandon his deep meditation and jump out of the wall to taste the dish.Therefore there came the name of the dish Fuo Tiaoqiang means Buddha jumping over the wall.In 1992,after the Former American President Richard Nixon tasted this dish Fuo Tiaoqiang(Buddha jumping over the wall),he was so impressed,he said this dish is well deserved its reputation.Our company has invited expert chef to make this dish Fuo Tiaoqiang and use advance vacuum packing techniques to keep its freshness,no preserves.After the treatment,the dish now is portable,easy to make as well and good for family use.The company successfully qualified for this producing process and has gained the patent of the technique.Therefore,our company has enjoyed high reputation in the market.The company also developed abalone and sharks fin,dried fruits etcseries food on the patented technology processing which are outstanding examples in the food industrialization.,CFD Food Industry Holdings Ltd.,13,Royal Braised Sharks Fins It is made through a patent technology,and using the real materials,keeping the raw juice and the original taste.Royal Baby FoodIt is made of Royal fruit powder and mixed with other nutritious ingredients such as oatmeal,milk powder and so on.Royal Chinese CuisineIt includes instant rice,deepfreeze food,and Chinese cuisine.All of the products are made through high-tech.,CFD Food Industry Holdings Ltd.,14,Royal Fruit and Vegetable Chocolate series,Traditional chocolate is tasted both sugary and greasy,so how to reduce the high quantity of heat and high fattiness in chocolate through appending fresh fruit into chocolate becomes a demand.But it is difficult to mix and process fresh fruit and chocolate together because of abundant water in fresh fruit,so we are difficult to find true fruit chocolate in market.CFD has solved the problem through appending CFD brand and patent royal fruit in chocolate.This kind of chocolate is tasted slight sugary,non-greasy,flavorful friable.It is healthy chocolate with low fattiness,low quantity of heat and high vitamine.Vegetable chocolate is another kind of product of CFD.The unique chocolate is tested more newfangled and healthy.,CFD Food Industry Holdings Ltd.,15,Products Base,The products base is located in Beijing Xinggu industry zone,and is licensed by the company to produce CFD foods.The area of the products base is about 26680 square metres,the area of workshop is 15000 square metres.The products base implements ISO9000 quality management system,GMP program and ACCP food safe control system and ERP management system.The products base has thousands square metres of purgative workshop of 100 thousand progression and almost 100 square metres of purgative workshop of 1000 progression.Advanced producers equipments and first-class laboratory.The temperature and humidity of workshop and record data of large equipments can be monitored by computer system.The total number of workers,managers and technicians is about 100.,CFD Food Industry Holdings Ltd.,16,BIO-TECHNOLOGY,Currently the development of world food industry shows three kinds of trends as following:1.Green food:because of the depravation of world environment situation and ill-using additive in food,green food which is not polluted and no additive is in favor by people;2.Instant food:instant food becomes popular food because of the fast working and living rhythm and frequent travel.3.Health food:currently instant food is mainly canned food,these food must be frozen up and stored under low temperature,and also these food are appended plentiful antiseptic,this method may bring some problems such as losing of nutrition,storing and food sanitation,etc.Along with the growth of proceeded number for frozen food and easily interfusion by pathogen because of complicated distribution system,people are seeking some green and health food which can be stored for long term under normal temperature without being frozen,this kind of food should be instant and no pollution,no additive,minimum losing of nutrition.,CFD Food Industry Holdings Ltd.,17,BIO-TECHNOLOGY(Cont),3G food meets the demand,it is green,instant and healthy,accords with the above three kinds of trends.The technology of 3G food is to freeze fast raw materials(such as vegetable,meat)which is precured,and then make water in the raw materials to become gasification from solid ice,and dehydrate and dry the raw materials,it is called“freeze-dry”.Freeze-dry technology can process any foodstuff.The foodstuff made by freeze-dry technology not only can keep its color,scent,flavour and shape,but also can preferably keep its vitamin and protein.When freeze-dry foodstuff is added some water,it can revert into fresh food in few minites.Freeze-dry foodstuff can be stored,transited and sold under normal temperature without deepfreeze,it is not degenerative within 3-5 years.,CFD Food Industry Holdings Ltd.,18,Markets Analysis,Chinese food industry has made large progress recent years,but it is still behindhand compared with foreign food industry.The main problem is small size and low proportion,the gross production value of food industry is only 30%of agricultural production value.In the resident food consume,the proportion of industry food is 25%.In developed countries,the proportion of industry food is about 70%,some even 90%,the gross production value of food industry is 150%of agricultural production value.3G food is according with the development trend of world food industry such as“green,instant and healthy”because of its special process.It is salable in foreign countries.The price of Freeze-dry food is 5-10 times higher than the price of dry and dehydration food in international market.Freeze-dry food is a large amount of food in international trade.Currently the demand of 3G food raw materials is growing in international market.In the primary of 1970s,the output of 3G food was near upon 200000 tons every year in the world,and it had been 10000000 tons in 19990s.For example,the consumption of 3G food is more than 5 million tons in U.S.A per year,it is more than 1.6 million tons in Japan as well as more than 1.5 million tons in France.In China,the raw materials industry of 3G food is just beginning,the output is very low,but the demand from foreign markets is a large amount.The first reason is that demand exceeds supply for 3G food raw materials in foreign markets,the second reason is that the cost of 3G food raw materials is very low in China.For example,Japan imports about 100 billions Yen 3G food raw materials from China per year.And the demands from Japan,Europe and U.S markets for freeze-dry garlic powder is about 6000 tons per year.In addition,the demand for freeze-dry rapid soluble beverage,grain vegetable,fastfood soup piece and super micro-powder of food is growing rapidly in foreign markets.,CFD Food Industry Holdings Ltd.,19,Competition Analysis,The main competitors of the company are traditional brand restaurants which provide Man-Han banquet and Buddha Jumping Over The Wall and traditional nosheries in the same area.Traditional Brand RestaurantsAdvantages:the food is tasted authentic,the strength are strong,long time of operating,the brand are well known by guests,steady clients;Inferior position compared with the company:high cost of operating,high price of food,long time of cooking food.2.Traditional nosheries Advantages:some certain amount of franchise shops,partial industrial and standard producing,well public praise of food,some certain amount of customers;Inferior position compared with the company:low level industrial and standard technology,slow growth,short time of standard operating,lack of operating measures and professionals,behindhand producing technology,feeble management and training system.,CFD Food Industry Holdings Ltd.,20,Competition Analysis(Cont),Advantage of the company Advanced Business Concept and Technology 12 years experience of Chinese Food Industrialization Platform Design and Technology Development Experienced Restaurant Management-7 Years Model Shop and Franchise Shop Management Experience-ISO9001:2000 Certificate(No.:1100/200213881)by reason of Quality Management System in Food and Beverage Service Area Known Brand Name Royal(