麦肯锡战略咨询报告写作模板数据部分.ppt
CONFIDENTIAL,Title,CLIENT,Document,Date,This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,1,AREA,Label 1,Label 2,Label 3,TitleUnit of measure,Unit of measure,*Source:,2,AREA STACKED,Label 1,TitleUnit of measure,Unit of measure,*Source:,3,AREA STACKED 100%,Label 1,TitleUnit of measure,Unit of measure,*Source:,4,BAR PLAIN,Label 1,Label 2,Unit of measure,*Source:,5,BAR 3 PLAIN,Label 1,Label 2,Label 3,Unit of measure,*Source:,6,BAR 4 PLAIN,Label 1,Label 2,Label 3,Label 4,Unit of measure,*Source:,7,BAR 5 PLAIN,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,8,BAR 6 PLAIN,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,9,BAR 7 PLAIN,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,10,BAR 8 PLAIN,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Label 8,Unit of measure,*Source:,11,BAR BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Unit of measure,*Source:,12,BAR 3 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Unit of measure,*Source:,13,BAR 4 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Unit of measure,*Source:,14,BAR 5 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,15,BAR 6 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,16,BAR 7 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,17,BAR 8 BUTTERFLY,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Label 8,Unit of measure,*Source:,18,BAR PIE,Label,Label 1,Label 2,TitleUnit of measure,100%=Title,Unit of measure,*Source:,19,BAR 3 PIE,Label,Label 1,Label 2,Label 3,TitleUnit of measure,100%=Title,Unit of measure,*Source:,20,BAR 4 PIE,Label,Label 1,Label 2,Label 3,Label 4,TitleUnit of measure,100%=Title,Unit of measure,*Source:,21,BAR 5 PIE,Label,Label 1,Label 2,Label 3,Label 4,Label 5,TitleUnit of measure,100%=Title,Unit of measure,*Source:,22,BAR 6 PIE,Label,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,TitleUnit of measure,100%=Title,Unit of measure,*Source:,23,BAR 7 PIE,Label,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,TitleUnit of measure,100%=Title,Unit of measure,*Source:,24,BAR 8 PIE,Label,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Label 8,TitleUnit of measure,100%=Title,Unit of measure,*Source:,25,BAR MULTI,100,40,100,40,Label 1,Label 2,Label 1,Label 2,TitleUnit of measure,TitleUnit of measure,Series,Series,Unit of measure,*Source:,26,3 BAR 2 MULTI,100,40,100,40,100,40,Label 1,Label 2,Label 1,Label 2,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,TitleUnit of measure,Series,Series,Series,Unit of measure,*Source:,27,4 BAR 2 MULTI,100,40,100,40,100,40,100,40,Label 1,Label 2,Label 1,Label 2,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Series,Series,Series,Series,Unit of measure,*Source:,28,BAR BUTTED,Label 1,Label 2,Unit of measure,*Source:,29,BAR 3 BUTTED 2,Label 1,Label 2,Label 3,Unit of measure,*Source:,30,BAR 4 BUTTED 2,Label 1,Label 2,Label 3,Label 4,Unit of measure,*Source:,31,BAR 5 BUTTED 2,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,32,BAR 6 BUTTED 2,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,33,BAR 7 BUTTED 2,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,34,BAR STACKED,100,40,Label 1,Label 2,Series,Unit of measure,*Source:,35,BAR 3 STACKED,100,80,40,Label 1,Label 2,Series,Label 3,Unit of measure,*Source:,36,BAR 4 STACKED,100,80,60,40,Label 1,Label 2,Series,Label 3,Label 4,Unit of measure,*Source:,37,BAR 5 STACKED,100,80,60,40,80,Label 1,Label 2,Series,Label 3,Label 4,Label 5,Unit of measure,*Source:,38,BAR 6 STACKED,100,80,60,40,60,80,Label 1,Label 2,Series,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,39,BAR 7 STACKED,100,88,80,68,60,48,40,Label 1,Label 2,Series,Label 3,Label 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,40,BAR 8 STACKED,100,92,84,76,68,60,52,40,Label 1,Label 2,Series,Label 3,Label 4,Label 5,Label 6,Label 7,Label 8,Unit of measure,*Source:,41,BAR STACKED 100%,000,000,100%,Label 1,Label 2,Series,Unit of measure,*Source:,42,BAR 3 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,000,000,000,Unit of measure,*Source:,43,BAR 4 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,Label 4,000,000,000,000,Unit of measure,*Source:,44,BAR 5 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,Label 4,Label 5,000,000,000,000,000,Unit of measure,*Source:,45,BAR 6 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,Label 4,Label 5,Label 6,000,000,000,000,000,000,Unit of measure,*Source:,46,BAR 7 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,Label 4,Label 5,Label 6,Label 7,000,000,000,000,000,000,000,Unit of measure,*Source:,47,BAR 8 STACKED 100%,Label 1,Label 2,Label 3,100%,Series,Label 4,Label 5,Label 6,Label 7,Label 8,000,000,000,000,000,000,000,000,Unit of measure,*Source:,48,Label,BAR RANGE,Label,Label,Label,Label,Unit of measure,*Source:,49,000,000,000,000,000,000,BAR BUTTED STACKED,Label,Label,Label,Unit of measure,*Source:,50,Left label,Right label,BAR LEFT RIGHT,Label,Label,Label,Label,Label,Unit of measure,*Source:,51,BUBBLE,TitleUnit of measure,TitleUnit of measure,Label 2,Label 4,Label 6,Label 5,Label 3,Label 1,Unit of measure,*Source:,52,COLUMN PLAIN,Label,Label,Unit of measure,*Source:,53,COLUMN 3 PLAIN,Label,Label,Label,Unit of measure,*Source:,54,COLUMN 4 PLAIN,Label,Label,Label,Label,Unit of measure,*Source:,55,COLUMN 5 PLAIN,Label,Label,Label,Label,Label,Unit of measure,*Source:,56,COLUMN 6 PLAIN,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,57,COLUMN 7 PLAIN,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,58,COLUMN 10 PLAIN,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,59,COLUMN LINES,Label,Label,Unit of measure,*Source:,60,COLUMN 3 LINES,Label,Label,Label,Unit of measure,*Source:,61,COLUMN 4 LINES,Label,Label,Label,Label,Unit of measure,*Source:,62,COLUMN 5 LINES,Label,Label,Label,Label,Label,Unit of measure,*Source:,63,COLUMN 6 LINES,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,64,COLUMN 7 LINES,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,65,COLUMN 9 LINES,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,66,COLUMN PIE,Text,Text,Label,Label,Unit of measure,*Source:,67,COLUMN PIE 3,100%=Title,Label,Label,Label,Label,TitleUnit of measure,Unit of measure,*Source:,68,COLUMN PIE 4,100%=Title,Label,Label,Label,Label,Label,TitleUnit of measure,Unit of measure,*Source:,69,COLUMN PIE 5,100%=Title,TitleUnit of measure,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,70,TitleUnit of measure,TitleUnit of measure,COLUMN MULTI,50,100,50,100,Label,Label,Label,Label,Series,Series,Unit of measure,*Source:,71,3 COLUMN 2 MULTI,50,100,50,100,50,100,Label,Label,Label,Label,Label,Label,Series,TitleUnit of measure,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,72,4 COLUMN 2 MULTI,50,100,50,100,50,100,50,100,Label,Label,Label,Label,Label,Label,Label,Label,Series,TitleUnit of measure,TitleUnit of measure,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,73,COLUMN BUTTED,Label,Label,Unit of measure,*Source:,74,COLUMN 3 BUTTED 2,Label,Label,Label,Unit of measure,*Source:,75,COLUMN 4 BUTTED 2,Label,Label,Label,Label,Unit of measure,*Source:,76,COLUMN 5 BUTTED 2,Label,Label,Label,Label,Label,Unit of measure,*Source:,77,COLUMN 6 BUTTED 2,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,78,COLUMN 7 BUTTED 2,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,79,COLUMN 8 BUTTED 2,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,80,COLUMN 9 BUTTED 2,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,81,COLUMN 10 BUTTED 2,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,82,COLUMN STACKED,50,100,Label,Series,Label,Unit of measure,*Source:,83,COLUMN 3 STACKED,50,50,100,Series,Label,Label,Label,Unit of measure,*Source:,84,COLUMN 4 STACKED,50,50,100,100,Series,Label,Label,Label,Label,Unit of measure,*Source:,85,COLUMN 5 STACKED,50,100,50,100,50,Series,Label,Label,Label,Label,Label,Unit of measure,*Source:,86,COLUMN 6 STACKED,50,100,50,100,50,100,Series,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,87,COLUMN 7 STACKED,50,100,50,100,50,100,50,Series,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,88,COLUMN 8 STACKED,50,100,50,100,50,100,50,100,Series,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,89,COLUMN STACKED 100%,000,000,100%,Series,Label,Label,Unit of measure,*Source:,90,COLUMN 3 STACKED 100%,100%,000,000,000,Series,Label,Label,Label,Unit of measure,*Source:,91,COLUMN 4 STACKED 100%,000,000,000,000,100%,Series,Label,Label,Label,Label,Unit of measure,*Source:,92,COLUMN 5 STACKED 100%,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Unit of measure,*Source:,93,COLUMN 6 STACKED 100%,000,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,94,COLUMN 7 STACKED 100%,000,000,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,95,COLUMN 8 STACKED 100%,000,000,000,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,96,COLUMN 9 STACKED 100%,000,000,000,000,000,000,000,000,000,100%,Series,Label,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,97,COLUMN BUTTED STACKED,000,000,000,000,000,000,Series,Series,Label,Label,Label,Unit of measure,*Source:,98,TitleUnit of measure,TitleUnit of measure,100%=,000,COMBO PIE SEGMENT COLUMN,Label 4,Label 5,Label 1,Label 2,Label 3,Label 1,Series,Series,Series,Series,Unit of measure,*Source:,99,COMBO PIE-COLUMN,100%=,TitleUnit of measure,TitleUnit of measure,Label 5,Label 4,Label 3,Label 2,Label 1,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,100,COMBO PIE-STACKED COLUMN,TitleUnit of measure,TitleUnit of measure,100%=,000,100%=,Series,Series,Series,Series,Label 1,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,101,COST CURVE,TitleUnit of measure,TitleUnit of measure,Label,Label,Label,Label,Label,Unit of measure,*Source:,102,YAxisUnit of measure,XAxisUnit of measure,Label,Label,Label,COST CURVE 2Y,Unit of measure,*Source:,103,YAxisUnit of measure,XAxisUnit of measure,COST CURVE 2XY,Label,Label,Label,Unit of measure,*Source:,104,YAxisUnit of measure,XAxisUnit of measure,COST CURVE OUTLINE,Label,Label,Label,Unit of measure,*Source:,105,YAxisUnit of measure,XAxisUnit of measure,HORIZONTAL COST CURVE,InstructionsPlot data in ExcelEnter Y data in column AEnter X data in column BRun Cost Curve macroReverse order of columns so Y is in B and X is in A,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,106,DUAL LINE,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,107,LINE,Label,TitleUnit of measure,Label,Label,Label,Unit of measure,*Source:,108,DUAL COLUMN LINE,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,109,YAxisUnit of measure,XAxisUnit of measure,LINE WITH XY PLOTS,Unit of measure,*Source:,110,X&Y LINE,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Unit of measure,*Source:,111,LINE 2,Label 1,Label 2,Label 3,Label 4,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Unit of measure,*Source:,112,Label 1,Label 2,Label 3,Label 4,Label 5,PIE,100%=Title,Unit of measure,*Source:,113,PIE EXPLODE,100%=Title,Label,Unit of measure,*Source:,114,PIE MULTI,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Unit of measure,*Source:,115,PIE MULTI 3,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,116,PIE MULTI 4,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Title100%=XXX,Label,Label,Label,Label,Label,Label,Label,Label,Unit of measure,*Source:,117,RANGE HIGH LOW,TitleUnit of measure,Unit of measure,*Source:,118,SCATTER X&Y,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,119,SCATTER CONNECTED LINE,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,120,SCATTER CONNECTED DOT,Legend,Legend,Legend,Legend,TitleUnit of measure,TitleUnit of measure,Unit of measure,*Source:,121,STRATEGIC CONTROL MAP,Market book value,Book valueUnit of measure,Unit of measure,*Source:,122,WATERFALL BAR,Label 1,Label 2,Label 3,Unit of measure,*Source:,123,WATERFALL BAR 4,Label 2,Label 3,Label 4,Label 1,Unit of measure,*Source:,124,WATERFALL BAR 5,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,*Source:,125,WATERFALL BAR 6,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Unit of measure,*Source:,126,WATERFALL BAR 7,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Unit of measure,*Source:,127,WATERFALL BAR 8,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Label 7,Label 8,Unit of measure,*Source:,128,USEFUL SHAPES AND SYMBOLS,Source:Always give a source-except for cover and agenda page,Operators,Check Marks,Text,Column break,Bar break,Moons,Right-click mouse tochange phase,Chart border=Topic Title Textbox,Example Document ID SIN-ABC123-20040123-Steering Committee,ASO/GCO,129,EXHIBIT TITLE,Text,130,EXHIBIT TITLE,Unit of measure,*Source:,Text,
