上海世博会特许经营计划(2).ppt

上海新世傲股份有限公司SHANGHAI SINNSA CO.,LTD.2007.12.12 Dec.12,2007,中国2010年上海世博会WORLD EXPO 2010,SHANGHAI,CHINA特许经营计划An Introduction on Franchise Business Plan,演讲人：朱政平 董事长、总裁Speaker:Johnson ZHU President&Chairman,目录Contents,2010年上海世博会简介 Brief Introduction to World Expo 2010 Shanghai China特许经营计划宗旨 Purpose and Plan of Franchise Business新世傲与世博会的关系 Relationship between SINNSA and EXPO世博项目商机 Business Opportunities of EXPO,目录Contents,特许经营计划简介 Introduction of Franchise Business Plan 一.特许产品的生产及销售 Production and sales of the licensed products 二.特许权费及最低保证金 Franchise fees&minimum margin 三.特许产品规划 Layout of the licensed products 四.特许产品征集类别 Catalogue of the licensed products 五.特许生产商资质要求 Qualifications of the licensed product manufacturers特许生产商应征流程 Procedure of the application of Licensed Manufacturer,2010年上海世博会简介Brief Introduction to World Expo 2010 Shanghai China,2010上海世博会简介 Brief Introduction to World Expo 2010 Shanghai China,城市是人类文明的结晶。美国现代哲学家路易斯芒福德说过：“城市是一种特殊的构造，这种构造致密而紧凑，专门用来流传人类文明的成果”。The city is a crystallisation of human civilisation.Just as the American social philosopher Lewis Mumford put it,the city is a special structure which,fine and compact,has been designed to preserve the fruits of human civilisation.,2010上海世博会简介 Brief Introduction to World Expo 2010 Shanghai China,1800年，全球仅有2%的人口居住在城市，到了1950年，这个数字迅速攀升到了29%，而到了2000年，世界上大约有一半的人口迁入了城市。根据联合国的预测，到2010年，全世界的城市人口将占总人口的55%。In 1800,only 2 percent of the global population lived in cities,but by 1950,the figure had risen to 29 percent,and by 2000,almost half the world population had moved into cities.The United Nations estimates the urban population will account for 55 percent of the total human population by 2010.,2010上海世博会简介 Brief Introduction to World Expo 2010 Shanghai China,联合国人居组织1996年发布的伊斯坦布尔宣言强调：“我们的城市必须成为人类能够过上有尊严的、健康、安全、幸福和充满希望的美满生活的地方”。而城市面临的种种挑战的发端，不论是拥挤、污染、犯罪还是冲突，根源都在于城市化进程中人与自然、人与人、精神与物质之间各种关系的失谐，长期的失谐，必然导致城市生活质量的倒退乃至文明的倒退。As the Istanbul Declaration on Human Settlements,issued at the United Nations Conference on Human Settlements(Habitat II)reaffirms,Our cities must be places where human beings lead fulfilling lives in dignity,good health,safety,happiness and hope.All the problems facing the city,including congestion,pollution,crime and conflict,are believed to have originated from the discords between man and nature,between man and man,and between spiritual and material aspects of life.It is also maintained that such discord,if left unattended,will inevitably lead to the decline of the quality of city life and even the degeneration of human civilisation.,2010上海世博会简介 Brief Introduction to World Expo 2010 Shanghai China,为此，2010年上海世博会将以“和谐城市”的理念来回应对“城市，让生活更美好”的诉求。It is in the face of such discord that Expo 2010 Shanghai China proposes the concept of a City of Harmony responding to the appeal for Better City,Better Life.,2010上海世博会简介 Brief Introduction to World Expo 2010 Shanghai China,上海世博会五大副主题 Five Sub-titles of EXPO Shanghai 城市多元文化的融合 Harmonious co-exixtence of diverse cultures 城市经济的繁荣 Harmonious economic development 城市科技的创新 Harmonious living in the age of science&technology 城市社区的重塑 Harmonious functioning of communities 城市和乡村的互动 Harmonious interactions between urban&rural areas,特许经营计划宗旨 Purpose and Plan of Franchise Business,特许经营计划宗旨 Purpose and Plan of Franchise Business,传播2010上海世博会“城市，让生活更美好”的主题和理念；To spread the theme and idea of EXPO 2010 Shanghai:Better City,Better Life；,中国2010上海世博会World Expo 2010,Shanghai,China,上海世博会，中国的世博会，充分展示中国经济建设的伟大成就，欢迎全国的优秀企业积极参与；In order to demonstrate the magnificent achievements of Chinas economic construction through EXPO Shanghai China,all excellent enterprises across China are expected to join us;,中国2010上海世博会World Expo 2010,Shanghai,China,特许经营计划宗旨 Purpose and Plan of Franchise Business,特许经营计划宗旨 Purpose on Franchise Business Project,构建公开、公平、规范的竞争原则，建立运行规范、竞争有序、产品优质、服务可靠的特许产品经营管理体系，保证2010上海世博会的成功举办；To ensure the success of World Expo 2010 Shanghai by the open,fair and normative competition,and by establishing a licensed product operation system of normative implement,orderly competition,high quality product and creditable service；,中国2010上海世博会World Expo 2010,Shanghai,China,特许经营计划宗旨 Purpose and Plan of Franchise Business,筹集资金，为上海世博会的平衡收支起到其应有的作用。Raise capital Act to balance the state revenue and expenditure of EXPO 2010,中国2010上海世博会World Expo 2010,Shanghai,China,新世傲与世博会的关系 Relationship between SINNSA and EXPO,新世傲与世博会的关系Relationship between SINNSA and EXPO,上海新世傲股份有限公司是2010上海世博会特许产品生产高级赞助商；Shanghai Sinnsa Co.,Ltd.is one of the senior sponsors of licensed product manufacturing of World Expo 2010 Shanghai China；,新世傲与世博会的关系Relationship between SINNSA and EXPO,上海世博局授权新世傲作为分许可人在规定的期限内分授权和管理特许产品生产商开发和生产特许产品；SINNSA,as the sub-licenser authorized by Shanghai EXPO Bureau,shall sub-distribute and manage the licensed product in regulated period;,新世傲与世博会的关系Relationship between SINNSA and EXPO,新世傲负责上海世博会特许产品生产分许可工作，主要行使授权、审批、管理职能。负责授权企业生产特许产品，对企业资质、产品方案进行初审，对特许产品开发生产过程进行管理，收取特许权费及相关费用。SINNSA is in charge of sub-distribution of manufacturing of EXPO-licensed products,mainly performs functions of authorization,approval and management,It is responsible for the first trial of enterprise qualification and product project,supervises the process of development and manufacturing of licensed products and charges the franchise fees.,新世傲与世博会的关系Relationship between SINNSA and EXPO,上海世博会Expo,Shanghai,特许生产商Licensed manufacturers,审批Trial&Approval,上海新世傲SINNSA,授权Authorization,管理Management,世博项目商机 Business Opportunities of EXPO,六大商机 Six Business Opportunities,1.7000万人次国内外参观游客，60亿元市场规模；Domestic and oversea tourists:70,000,000 persons,market scale:RMB 6,000,000,000;2.活动周期长，热点频发；Long activity cycle,六大商机 Six Business Opportunities,4.世博园内9千平米特许产品零售点；9,000 m2 of retail stores of the licensed products in the EXPO garden;5.VIK及VIP；VIK&VIP；6.海外销售。Overseas sales.,一.7000万参观游客、60亿元市场规模 Tourists:70,000,000 persons,market scale:RMB 6,000,000,000s,单位：万人Unit:10,000 persons,分析：王怡然 上海大学国际工商与管理学院旅游学院教授Analyst:WANG YiranProfessor of College of Business and Management,and Tourisum,Shanghi University,一.7000万参观游客、60亿元市场规模 Tourist:70,000,000 persons,market scale:RMB 6,000,000,000,2010上海世博会期间游客消费预测Forecast of consumption volume during EXPO 2010,Total：200亿元/20 billion yuan,分析：齐晓斋 上海市商业经济研究中心Analyst：QI Xiaozhai,Shanghai Commercial Economic Research Center,一.7000万参观游客、60亿元市场规模 Tourist:70,000,000 persons,market scale:RMB 6,000,000,000 yuan,如特许产品消费占游客购物消费的30%特许产品市场将达到60亿元的规模 If the consumption of licensed product accounts for 30%of the total consumption,the market scale of licensed product will reach 6 billion yuan.,二.活动周期长、热点频发 Long activity cycle&various hotspots,上海世博会将于2010 年5 月1 日开幕,10 月31 日闭幕,历时整整6 个月、184 天,其中包含了“十一”假期和24对双休日,这将为参观、旅游者提供充足的时间,也极大的增加了特许产品的销售机会；EXPO 2010 will begin on May 1,2010 and close on October 31,2010,lasting 6 months and 184 days,including the National Day holiday and 24 weekends,this will provide visitors with enough time for shopping and will increase sales opportunities of licensed products to a great extent；,二.活动周期长、热点频发Long activity cycle&various hotspots,世博会风格各异的场馆、精彩纷呈的活动、丰富多样的信息将使其成为一个全新的亮点,吸引更多的海内外的参观、旅游者；世博热将高潮不断；EXPO,with its stadiums and facilities in different styles,impressive activities and various information,will make itself a brand-new highlight,and as well attract more and more domestic and overseas visitors;,二.活动周期长、热点频发Long activity cycle&various hotspots,世博会将带动旅游业、商业,形成世博会搭台,旅游、商业唱戏的热闹气氛,为上海消费品市场带来大量的购买力，特许产品必将大卖。EXPO will promote tourism and commerce and will create a new EXPO chain,to bring the huge purchasing power to Shanghai consumer goods market.The licensed product will be hot sales for sure.,二.活动周期长、热点频发Long activity cycle&various hotspots,较长的活动周期也在某种程度上降低了特许生产商的产品生产和开发风险，一旦产品滞销或热卖，会有一定的调整时间。To some extent,the long activity cycle reduces the risk of manufacturing and development of licensed manufacturer.Whether the products are unpopular temporarily or hot sale,there will be a long duration for adjustment.,三.遍布全国的零售渠道支持 Countrywide retail channel support,上海世博会将制定特许零售商店的全国开店计划。届时，世博会特许产品零售商店将在全国一线城市全面铺开。EXPO 2010 will set up a plan about opening licensed retial stores across the country.Meanwhile,retail stores of EXPO-lisenced product will overall cover most of big cities in China.,四.世博园内特许产品零售点 Retail store for the licensed products in the EXPO garden,世博园内将规划总面积超过9000平米的特许产品零售点，零售点将分布在世博园内各主要区域及游客流动的主要路线上。合理布局、数量众多的特许产品零售点将保证特许产品的热卖。More than 9000m2 of retail stores for licensed products will be covered in EXPO garden.These stores will be set at the main and crowded areas in the garden.Resonable layout and numerous retail stores will ensure the hot sales of the licensed products.,伍.VIK及VIP VIK&VIP,特许生产商将享有世博会政府采购（VIK）及世博会全球合作伙伴、高级赞助商（VIP）促销品采购的优先供货权。The licensed manufacturers shall enjoy the supply priority of promotion products to EXPO government purchasing(VIK),EXPO globale partners and senior sponsors(VIP).,六.海外销售 Overseas sales,世博会是世界性的重要盛会，截至2007年9月29日，已有153个国家和19个国际组织确认参加2010上海世博会。随着2010年的临近，将在全球范围内掀起世博热潮，全球众多企业均对参与2010上海世博会表达了极大的热情，上海世博会也正在制定特许产品的海外销售计划，特许产品将在全球范围内发售。As a cosmopolitan and important event,153 countries and 19 international organizations have confirmed to join EXPO 2010 as of September 29,2007.With the approaching of 2010,EXPO wave will start all over the world.Many globale enterprises express their great passion on EXPO 2010.Now EXPO 2010 is making an overseas sales plan on licensed product,which will be sold all across the world.,六.海外销售 Overseas sales,特许经营计划 Franchise Business Project,世博园内特许产品零售点Retail tores of licensed product in EXPO garden,VIK及VIPVIK&VIP,海外销售机会,一.特许产品的生产及销售 Manufacturing and sales of the licensed products,海外销售机会Overseas sales chances,特许生产商负责特许产品的研发及生产，特许产品的销售由特许产品零售商负责。Licensed manufacturers shall be in charge of research and development and manufacturing of licensed product;and the retail sellers shall take the charge of sales of relevant products.,世博园内特许产品零售点Retail stores of licensed product in EXPO garden,VIK及VIPVIK&VIP,海外销售机会,遍布全国的特许产品零售点Countrywide retial stores of licensed product in EXPO garden,一.特许产品的生产及销售 Manufacturing and sales of the licensed products,特许生产商Licensed Manufacturer,海外销售机会Overseas sales chances,二.特许权费及最低保证金 Franchise Fees&Minimum Margin,特许生产商向新世傲缴纳特许权费，特许权费视商品类别不同而采用不同的费率，特许权费率按特许商品零售价的8%-15%收取；在签订合约的时候需要预先支付30%的特许权费做为最低保证金，可以抵扣企业应缴纳的特许权费。Licensed manufacture shall pay franchise fees to SINNSA,such fee rate depends on defferent sorts of commodity,which shall be paid at the range from 8%to 15%of the retail price of licensed product,and 30%of franchise fees shall be pre-paid when entering into the agreement as minimum margin,and it may be calculated as parts of franchise fees.,二.特许权费及最低保证金 Franchise Fees&Minimum Margin,提供履约保证金。特许生产商在签署特许合同时，应缴纳一定数额的履约保证金于世博局指定帐户，该履约保证金将在合同结束后予以退还。To pay bid bond.When signing franchise agreement,the manufacturer shall pay bid bond into the account appointed by EXPO bureau,and such bond will be sent back after the agreement expiried.,三.特许产品规划Programming of the Licensed Product,特许产品应体现出世博特有的设计概念：“创新和梦想”。世博会鼓励人类的创新精神，展示人类最新的文明成果。作为特许产品，也应以创新、创意为目标与手段，努力诠释世博的精神。“创新、创意”应全面体现在设计的各个环节，包括产品概念、工艺创新、材质创新，乃至包装设的创新与创意；The licensed products shall show the special design concept of EXPO:Inovation&Dream.EXPO will encourage the inovation spirit of human being,and will enveil the new results of civilization of human being.As the licensed product,it shall be aimed at inovation and imagination and it shall try best to explain the EXPO spirit.Inovation&Dream shall be applied to all links of the design,including product concept,craft inovation,quality and material inovation,as well as packing；,三.特许产品规划Programming of the Licensed Product,世博的特许产品，应能体现并传递相融相携、共享欢乐的“和谐”的理念，产品总体的设计风格应表现出“中国与世界”、“传统与未来”、“环保节能与高品质生活”等各种概念关系的和谐；EXPO-licensed products shall show and transmit the idea of harmoniousness and cooperation.On the other hand,overall style of design of the products shall also express all kinds of harmonious relationships among“China&World”,“Tradition&Future”and“Environmental protection&High quality living”；,三.特许产品规划Programming of the Licensed Product,为实现“城市，让生活更美好”的主题，产品应以领先的设计思想、手段和表现方式来引导人们拥有更新、更健康、更高品质的生活方式，产品的设计应充分体现出对各种不同购买者、使用者、收藏者的研究和理解，并努力满足人们的需求。In order to realize the theme of Better city,better live,the products shall lead peope to have a better living style through an advanced design idea,method and expression way.Furthermore,the design of the product shall completely show the research and understanding of various of purchaser,user and collector.,四.特许产品征集类别Catalogue of Licensed Product,四.特许产品征集类别Catalogue of Licensed Product,四.特许产品征集类别Catalogue of Licensed Product,四.特许产品征集类别Catalogue of Licensed Product,四.特许产品征集类别Catalogue of Licensed Product,四.特许产品征集类别Catalogue of Licensed Product,五.特许生产商资质要求 Qualification of the Licensed Product Manufacturer,在中华人民共和国境内注册,主营业务包括分许可特许产品类别的企业；The enterprise which was registered in P.R.C.,and includes prime operation of sub-licensed product;,五.特许生产商资质要求 Qualification of the Licensed Product Manufacturer,必须具备较强的综合实力，在行业内居于领先地位，财务状况良好，有充足的资金用于特许产品的开发及生产，并有能力支付特许权费；It must have strong comprehensive strength and be in advance of its industry,with well financial status and have engough capital to develop and manufacgufe the licensed products and also be capable of paying franchise fees;,五.特许生产商资质要求 Qualification of the Licensed Product Manufacturer,能够为2010上海世博会的成功举办提供充足、优质、可靠的产品及服务；It is able to offer enough products and service of good quality in order to take a successful EXPO 2010；,五.特许生产商资质要求 Qualification of the Licensed Product Manufacturer,必须具备良好的声誉和企业形象，产品符合绿色、环保标准；在质量管理体系、环境保护管理体系、职业安全卫生管理体系、职工福利、人权保护等方面符合国家有关规定。It must be of good reputation and corporate image,and its products must accord with environmental protection standards.Its quality control system,environmental protection system,occupational safety and health management system,staff welfare,human right protection shall be in accordnce with the relevant state regulation.,六.特许生产商管理 Management to Licensed Manufacturer,特许产品LicensedProducts,特许生产商应征流程 Procedure of Recruiting Licensed Manufacturer,特许生产商应征流程Procedure of Recruiting Licensed Manufacturer,特许生产商意向征集Will collecting of licensed manufacturers,企业提交意向应征文件Enterprise offering recruiting document,意向应征企业资质初审Frist trial of qualification,特许生产商方案征集Project collecting of licensed manufacturers,企业提交应征方案Enterprise offering recruiting project,专家评审Examined by experts,实地考察On-pot survey,竞争性谈判Competitive negotiation,合约送世博局审批Agreement sending to EXPO bureau for approval,签约Signing of contract,联系方式：地址：中国上海市徐汇区桂平路250弄27号电话：862154188114传真：862165403099邮编：200233Contact Us:Add.:Building 27,Lane 250,Guiping Rd.,Xuhui District，Shanghai，ChinaTel：862154188114Fax：862165403099Zip Code：200233,谢谢！Thank You Very Much.,