2012北京车展报告之综述.ppt
The 12th Beijing Auto ShowGuide Report,Press Day:Apr.23-24,2012,Trade Visit Day:Apr.25-26,2012,Public Visit Day:Apr.27-May.2,2012,研究者之家,2012Ipsos,I.,II.,目录,2012北京车展综述,2012北京车展看点,III.2012北京车展首发新车介绍,IV.BACKUP-细分市场对照,来源：益普索Ipsos www.ipsos-,2012Ipsos,3,2012北京车展综述Theme,创新跨越Leading through innovation,媒体日专业观众日普通观众日展出场馆Exhibition Hall总展出面积Exhibition Area乘用车场馆PV Hall参展厂商Exhibition,Apr.23-24,2012Apr.25-26,2012Apr.27-May.2,2012E1-E5、W1-W4约230,000m2About 230,000m2E1-E5、W1-W4所有主流厂商All main OEMs,来源：益普索Ipsos www.ipsos-,2012Ipsos,V5,4,2012北京车展新车汇总表首发&上市新车,Segment,New Debut 车展首发,New Launch 新车上市,Luxury Sedan豪华轿车Upper Medium中高级轿车,Faw-VW Audi一汽大众奥迪Faw-VW Audi一汽大众奥迪Audi奥迪Lexus雷克萨斯BMW宝马BMW宝马BMW宝马Volvo沃尔沃Benz奔驰Benz奔驰Cadillac凯迪拉克Renault雷诺SAIC Roewe上汽荣威VW大众Faw-Benteng一汽奔腾Faw Hongqi 一汽红旗,NG A6LFL A4LNG A3NG ESNG 3Li-Series 换代3系长轴距版FL 7-Series 改款7系NG M6V40NG A-Class换代A级NG B-Class 换代B级XTSTalismanRoewe950Passat AlltrackB90H7(C131),Volvo沃尔沃,V60,Inter Medium中级轿车,Chana长安DF-Nissan东风日产,CD101NG Sylphy换代轩逸,Lifan力帆,720,BYD比亚迪,NG F6,Low Medium紧凑型轿车,BJ-Hyundai北京现代CA-Ford长安福特GAC-Fiat广汽菲亚特SGMW上汽通用五菱Southeast东南SAIC上汽名爵SVW上海大众,NG Elantra MD换代伊兰特NG Focus换代福克斯C-mediumBaojun630 HB 宝骏630两厢MG5FL Lavida 改款朗逸,DF-Nissan东风日产BYD比亚迪DF-Honda东风本田,Venucia D50 启辰D50NG F3Ciimo思铭,DF-Citroen东风雪铁龙,FL C-Quatre 改款世嘉,来源：益普索Ipsos www.ipsos-,2012Ipsos,5,2012北京车展新车汇总表首发&上市新车,Segment,New Debut 车展首发,New Launch 新车上市,JAC江淮,悦悦Cross,Brilliance华晨中华,H330,Small小型轿车,Chery奇瑞,Riich G2,Lifan力帆,NG 520,TJ-Faw天津一汽,Vizhi V5 威志V5,JAC江淮Buick别克Mazda马自达Chana长安,B SUVEncoreCX-5S101,Geely吉利DF-Fengxing东风风行GAC-Toyota广汽丰田BBAC北京奔驰,Gleagle GX7 全球鹰GX7Jingyi SUV 景逸SUVFL Highlander 改款汉兰达GLK,SUV,Lotus莲花,SUV,Citroen雪铁龙,C4 Aircross,Hyundai现代GAC-MitsubishiPeugeot标致CA-Ford长安福特CA-Ford长安福特,IX45ASX劲炫4008NG KugaEcosport,MPVSports,DF-Honda东风本田Benz奔驰Ferrari法拉利,ElysionCLCF12berlinetta,来源：益普索Ipsos www.ipsos-,2012Ipsos,6,2012北京车展新车汇总表概念车&新能源,Segment,BYD-Daimler比亚迪-戴姆勒Nissan日产Nissan日产Nissan日产ToyotaToyotaSAIC Roewe上汽荣威Citroen雪铁龙Chevrolet雪佛兰Chevrolet雪佛兰,New Debut 车展首发Denza腾势启辰电动车PIVO 3ESFLOWNS4FT-EV IIIRoewe E50DS9 ConceptCode 130RTru140,Concept&New Energy概念车&新能源,Chevrolet雪佛兰Cadillac凯迪拉克Cadillac凯迪拉克VW大众VW大众Lexus雷克萨斯Ssangyong双龙Maserati玛莎拉蒂Jaguar捷豹Lamborghini兰博基尼Bentley宾利,MirayCiel ConceptELRE-BugsterCross CoupeLF-LC ConceptXIV-2 ConceptKubang SUV ConceptC-X16 ConceptMLC ConceptEXP 9F ConceptTotal(New Debut+New Launch)=76首发+新车共计76款车型来源：益普索Ipsos www.ipsos-,2012Ipsos,7,2012北京车展各品牌重点新车,Brand,NG A6L,重点新车,Audi,NG A3,Bently,Bently EXP 9F Concept,FL A4L,Luxury豪华品牌,Benz,NG A-Class 换代A级NG B-Class 换代B级,Cadillac,XTS,NG 3Li-Series 换代3系长轴距版,BMW,FL 7-Series 改款7系,Volvo,V40,NG M6FL C-Quatre 改款世嘉,Buick,Encore,Citroen,C4 Aircross,DS9 ConceptNG Focus 换代福克斯,JV Brand,Nissan,NG Sylphy 换代轩逸,Ford,NG KugaEcosport,合资品牌Local Brand自主品牌,HyundaiToyotaMazdaMitsubishiBYDSAICLifanHongqiChery,NG Elantra MD 换代伊兰特IX45NS4新能源概念车CX-5ASX劲炫NG F3NG F6Roewe 950Roewe E50NG 520720H7Riich G2,HondaVWFaitPeugeotBrillianceChanaBesturnSoueastJAC,ElysionCiimo思铭FL LavidaC-Medium4008H330CD101S101B90V5B SUV,来源：益普索Ipsos www.ipsos-,2012Ipsos,8,2012北京车展厂商展馆分布列表展馆Exhibition Hall/参展商Exhibitor,W1雪铁龙/东风雪铁龙标致/东风标致东风悦达起亚东风汽车东风裕隆本田/讴歌,W2福特马自达比亚迪江淮汽车铃木/长安铃木现代/北京现代,W3日产/启辰长安汽车雷诺汽车吉利汽车,W4奔驰汽车宝马/MINI雷克萨斯沃尔沃汽车英菲尼迪长安标致雪铁龙DS,E1一汽集团北汽集团广汽集团华晨汽车力帆汽车中兴汽车,E2上海通用上海汽车/荣威/名爵长城汽车众泰汽车永源汽车,E3丰田汽车奇瑞汽车华泰汽车海马汽车三菱汽车东南汽车,E4克莱斯勒腾势广汽菲亚特法拉利/玛莎拉蒂劳斯莱斯阿斯顿马丁,E5大众/奥迪/斯柯达上海大众一汽大众西雅特保时捷兰博基尼,青年莲花,双龙,捷豹/路虎,广汽长丰,斯巴鲁,宾利,布嘉迪来源：益普索Ipsos www.ipsos-,W1,2012Ipsos,W2,W3,W4,9,2012北京车展展馆分布图&重点关注新车（W1-W4）,W1Citroen C4 Airc rossDF-Citroen FL C-QuatrePeugeot 4008Lotus SUVDF-Honda CiimoDF-Honda Elysion,W2CA-Ford NG FocusCA-Ford NG KugaCA-Ford EcosportMazda CX-5BYD NG F3BJ-Hyundai NG Elantra MD,W3DF-Nissan NG SylphyChana CD101Chana S101Renault Talisman,W4Benz NG A-ClassBenz NG B-ClassBMW NG 3Li-SeriesBMW NG M6Lexus NG ESCitroen DS9 Concept,JAC B SUV来源：益普索Ipsos www.ipsos-,E1,2012Ipsos,E2,E3,E4,E5,10,2012北京车展展馆分布图&重点关注新车（E1-E5）,E1Besturn B90Hongqi H7Brilliance H330Lifan 720,E2Bucik EncoreCadillac XTSRoewe 950Roewe E50,E3Soueast V5Mitsubishi ASXToyota NS4,E4Denza EVGAC-Fait C-Medium,E5Audi NG A6LAudi NG A3Audi FL A4LSVW FL Lavida,Lifan NG 520,Bently EXP 9F Concept来源：益普索Ipsos www.ipsos-,2012Ipsos,I.,II.,目录,2012北京车展综述,2012北京车展看点,III.2012北京车展新车介绍,IV.BACKUP-细分市场对照,来源：益普索Ipsos www.ipsos-,2012Ipsos,B,C,12,细分市场对照表,IPSOSLuxuryUpper Medium,中文豪华轿车中高级轿车,欧洲C,Global SegmentE,D,Inter MediumLow Medium,中级轿车紧凑型轿车,A,SmallMiniMPVSUV,小型轿车微型轿车MPVSUV,A0A00MPVSUV,BAMPVSUV,来源：益普索Ipsos www.ipsos-,2012Ipsos,13,地址：上海市南京西路1038号梅陇镇广场31层邮编：200041 电话：86-21-22319999 传真：86-21-22319999公司网址：www.ipsos-,联系人：叶盛联系电话：021-22319280移动电话：15800783899E-mail:,联系人：朱锴联系电话：021-22319211移动电话：13918767111E-mail:来源：益普索Ipsos www.ipsos-,
