阿里巴巴移动电子商务项目报告书.ppt
,移动电子商务策略分享,October 2008,2,目录,移动网络和移动数据业务 移动电子商务,阿里的移动电子商务战略,Yahoo!Confidential,3,移动电子商务现状,移动电子商务刚刚开始,缺乏移动支付的途径和技术 无法开展基于位置的电子商务,Yahoo!Confidential,4,移动数据业务,数字媒体流媒体电子商务Web 服务E-mailIM博客搜索2G(GSM,TDMA,CDMA)2.5G(GPRS,EDGE)3G(WCDMA TD-SCDMA,CDMA2000)4G(LTE/TD-LTE)Yahoo!Confidential,移动电话智能电话PDALaptopTablet PCIP-TVATMWLANUltraWide BandWWANWiMaxSatellite,三,个,阶,段,发,展,5,无线互联网发展趋势,Unique Products,Search,娱乐化：信息浏览（各类新闻、小说）、游,Video Clips,Ecommerce,戏、娱乐应用,ContentProviders,Sports,Banking3G opens newopportunities that aredifficult for carriers tobypass internetservice providers.MobileCarriers,CommunityInternet SPs,生活服务类：（以位置为核心的生活应用）电子商务：（移动商务、移动消费）,2 2.5G mobilecontent and serviceshave beenincreasingly,commoditized.,Basic game,Ring toneYahoo!Confidential,MMS/Pictures,SMSCommodity,6,移动电子商务环境CASAT GW(SIM),MobileNetwork,Mobile IPServiceProvider,Internet,ContentAggregation,Network,Wap,Moblie Web,Mobile Bank,WAP GW,Mobile e-CommerceServerSecurity andPayment,MerchantBank(FI),Yahoo!Confidential,Operator centric model,7,移动电子商务价值链,Yahoo!Confidential,8,移动电子商务业务,Yahoo!Confidential,BankingEntertainment,TradingTicketing,ShoppingAnd more,9,阿里巴巴集团优势,Yahoo!Confidential,阿里巴巴服务+yahoo goMOBILE PLATFORM,WAP 2.0WAP-Listings-Transactions,SMS/MMSSMS/MMS-Seller Alerts-Buyer Alerts,Yahoo!Go客户端Yahoo!Go Clients-Photo Listings Uploads-More Merchant tools,Yahoo!Confidential,-Payment Authentication,-Browsable Rich user experience10,阿里巴巴的移动电子商务 Yahoo!Go和支付宝的结合 打造移动支付平台 移动淘宝 面向小B和Customer的移动平台 B2B平台 时间 位置,Yahoo!Confidential,11,移动支付宝,Choose product,Submit phone numberYahoo!Mobile Buy pageEnter Mobile#Submit,Confirmation codeEnter Code#,5678,5678,Submit,Yahoo!Confidential,SMS,WAP,Submit,认证,12,C,移动支付宝WAPGW/ProxyBrowsing(negotiation)MerchantMeP,Yahoo!Confidential,User,GSM Security,SMS-,Mobile Wallet,SSL tunnel,CC/Bank,IPP13,Yahoo!Go全球领先的WIDGET开放平台，已与FACEBOOK、MTV、EBAY合作,Yahoo!Confidential,14,Mobile widgets 基于web2.0技术,XHTMLAJAXCSSJS,采用开源的浏览器引擎 Webkit 其它 开发Web Ul APls 访问设备本地服务,Yahoo!Confidential,15,2,3,4,移动电子商务面向人群,Great for emerging market with low PCpenetration high mobile usage,Target youth with heavy mobileapplication usageEngage carriers through verticalapplications,1Create a groupfrom the web orfrom your phone,The group staysconnected whileout using“community”,Differentiated with integrated mobile andinternet photo video experience,Mobile devices are inherently socialMobile social networking still a green field,Yahoo!Confidential,MMS,Photos and videouploaded toMixalot are storedand shared withthe group,Mobile Internet orWeb,After theevening,photos andvideos areshared on theweb16,移动电子商务，精彩你的无线生活！,Yahoo!Confidential,17,
