思科——运营商未来的业务技术架构.ppt

2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,2007 IP NGN Presentation by Kevin Yin,1,关于运营商转型及其技术方向的一些新思考殷康思科公司亚太区电信下一代网球首席架构师,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,2,2007 IP NGN Presentations By Kevin Yin,内容提供商,内容集成商,网络运营商,终端厂商,业务价值链,电信融合的市场吸引众多新的竞争者业务提供商客户,有线提供商,Applications,Delivery,Access,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,3,2007 IP NGN Presentations By Kevin Yin,新的商业模式和技术如何为运营商服务?,P2P File-Sharing,Web,Music,Games,VoIPVideo,Applications,SP IntegratedApplications,Drivers for SPs Enhance customer choice,loyalty Increase revenue streams Address innovation concerns,PremiumWeb,VoIP,Music,Games,Video,Co-opetitionApplications,Drivers for OTTs Increase application functions Simplify access to digital world Control service through value chainSource:Cisco IBSG,ISD Framework,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,4,2007 IP NGN Presentations By Kevin Yin,下一代运营商必须考虑的业务与技术架构Must-Win Battles in both Business&Technical Architecture,User PreferenceOTT ProviderPreferenceNetwork as platform,CustomerexperiencemanagementService-deliveryadvantageNetwork,operations,and processinnovation,ApplicationExperienceServiceRelevanceNetworkFoundation,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,5,2007 IP NGN Presentations By Kevin Yin,运营商转型的初步探索Finally,convergence of the voice&the data network(great!)SOFTSWITCH/NGN/IMS fundamentally are VoIP!Free calls to other VoIP usersReduced toll rates around the world“Fixed phone”mobility(via the IP network)Maybe New devices for phone(IP phones and soft phones)The users perspective:“yet another telephone”,Application Adoption,Vanilla Voice,SMS,MMS,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,6,2007 IP NGN Presentations By Kevin Yin,100%,高使用率,HSD60%低使用率,10%.,Videophone Game,PTT,IM,PushTo,View,VPN,IPTV,All new applications will likely have 20%adoption,TP,融合IP网络下的多种应用Everything goes to IP(一切走向IP),2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,7,2007 IP NGN Presentations By Kevin Yin,Consumer,Commercial,Service,Provider,Enterprise,The Network as the Platformfor business innovation and productivity as well as life experience.,IP,IP,IP,IP,DataVoiceVideoMobility,DataVoiceVideoMobility,DataVoiceVideoMobility,DataVoiceVideoMobility,Information,Communication,Entertainment,Freedom,网络成为运营商最重要的战略资产:The Opportunity for SP,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,8,2007 IP NGN Presentations By Kevin Yin,Non-IMS应用将成为主要收入来源,Application,Layer,Network,Layer,Operational Layer,Service,Layer,Service Exchange Framework,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,9,2007 IP NGN Presentations By Kevin Yin,SEF与IMS的关联SEF in context of IMS,TransportINTELLIGENT NETWORK,Gaming,DataCenter,Presence-BasedTelephony,WebServices,Apps,IPContactCenter,Applications ApplicationsSelf Identity Policy BillingServiceServiceExchange,MobileIMS,IMSApplicationFrameworkfor User andApplication-Based Control(Data,Voice,Video,QoSCustomerElement,DPIAccess/Aggregation,MobilityPolicyIntelligentEdge,Mobility)SecurityMultiserviceCore,Service,Service,Layer,Layer,Network,Network,Layer,Layer,MRPF,MRPF HSS/HLR Management MGCF,MGCF S-CSCF,Management,Interworking,AggregationRepair Multicast IP RAN,Security QoS L2/L3 VPN,Routing,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,10,2007 IP NGN Presentations By Kevin Yin,在网络层中有针对性地集成业务的智能最大程度地满足可扩展性和效益思科的业务交换架构同时支持IMS和non-IMS的应用,ETTx,DistributionNode,Ethernet Aggregation IP/MPLS EdgeNode,Multiservice Edge,BroadbandAggregation,AccessService AwareCableDSLWireless,IP/MPLS CoreWiFi Mesh,P-CSCFContentFilteringData,SBCDDoSProtectionVoice,VideoCACMulticastCAC,PDSNChannelChangeVideo,ISGMobileIP RANMobility,IdentityManagement,H.323/MGCP,Policy,HSS/HLR S-CSCF,Focused-Use,Multi-Function,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,11,2007 IP NGN Presentations By Kevin Yin,多媒体用户端设备:融合还是多样化Primary Multi-media Terminal Classes,Human Factors,Watching TV requires optical focus for longperiodsPCs&Gaming Consoles require complexinteractions,Telephony is about talking and listening.Neither require much Device size.Cell-phone size is a trade-off for thumbing andAddress book usage,4in,Device Scale,60in,Desk-tops,Lap-tops,GamingConsoles,Media,Centers,Cell-phones,SubtendingViewingAngles,TypingTouch-Pads,COGSFingers,PocketSize,Speed,PDAs,iPOD,Cameras,TVsPVRs,HDTVsTelePresence网真,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,12,2007 IP NGN Presentations By Kevin Yin,关于应用的开放及开发的思考,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,13,2007 IP NGN Presentations By Kevin Yin,多媒体应用融合的架构,Cisco and Partner Value Opportunity,#of users,2011,2012,2009,s,2005,2006,2007,on,2008,li,bil,st,li lio,m,se,of,2010,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,14,2007 IP NGN Presentations By Kevin Yin,统一通信的进化与演变,迁移Migrate,扩展Accelerate,变革Transform,普众Include,形成竞争优势Competitiveacross the obusiness n,推动 advantage商业流程 with UCExtending UCmFro,传统技术的替代Legacyreplacement,无处不在Extend UC tocustomers,partnersrsu,超越Transcend,Jitter 抖BBN,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,15,2007 IP NGN Presentations By Kevin Yin,MIT,DEC,Microsoft,Nokia,UCLABBN,真,Telecom QoSDelay时延动Loss丢包率AvailabilityUCLABW 带宽SRI,Data数据-099.9300k尽力而为,Telephone语音250ms60ms1-5%99.999120bps电信级,Television视频流200ms30ms0.1%99.999500k-20M广播级,TelePresence网Cisco100ms10ms0.05%99.999Ericsson3-10MNortelIBM体验ATTMIT,级,电信的融合网络必须提高网络品质要求不同应用对应的不同数量级的QoS要求,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,16,2007 IP NGN Presentations By Kevin Yin,多媒体应用融合的工作远景,Web2.0,Making a call having application sharing effortlessly available as part of the conversationKevin YinMaking a call and sharing a file with the otheruser,simply by right-clicking and choosing“Send To”and selecting the persons nameHolding a conference call with several peopleand sharing slides or using an electronicwhiteboard,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,17,2007 IP NGN Presentations By Kevin Yin,多媒体应用融合的家庭远景Imagine,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,18,2007 IP NGN Presentations By Kevin Yin,体系架构组成部分The Multimedia Architectural Components“container”多媒体信令容器单元/多媒体集装箱This is the device that represents the user to the network(e.g.,a deskphone,mobile phone,or softphone application)Application Protocol Entities(APEs)应用处理单元These are the applications that register with the container to providethe user with voice,video,and data collaboration capabilities,Service Nodes(SNs),业务处理单元,These are the network entities that enable the container to establishcommunication with a remote entity,facilitate NAT/FW traversal,andprovide other network-based servicesApplication Servers(AS)应用服务器These are elements in the network that provide various services,whichmight include IPTV,interactive gaming,multipoint conferencing,and soforth,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,19,2007 IP NGN Presentations By Kevin Yin,信令和媒体流Signaling and Media Flows,App1,Container,App2,ServiceNode,App1,Container,App2,Media flowsdirectly betweenapplications,notthrough thecontainerApplicationsignaling goes fromthe application,through thecontainer,and tothe service nodes,Signaling,Media,These might allbe separatephysical devices,A user-networkinterface(UNI)isdefined betweenthe“container”andthe“service node”,Network Intelligence,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,20,2007 IP NGN Presentations By Kevin Yin,运营商转型的分步分阶段性:Transferring Intelligence into Value,Get Unique Valuefrom Applications,Get More Valuefrom new Innovativetechnology andservice module,Get More ValueFrom the NetworkFoundation,Network Platform,Target Services,Coordination ApplicationsNetwork-EnabledApplications,Phase 3,New Service or New way toserve via VirtualizedResources&applicationsPhase 2,The Intelligent Movement of Data/Voice/Video across a System of NetworksPhase 1Time,2007 Cisco Systems,Inc.All rights reserved.,Prepared For CMCC Technical Dept Internal Discussion Only.,21,2007 IP NGN Presentations By Kevin Yin,