DVD刻录机市场用户关注调查报告.doc

2006年DVD刻录机市场用户关注调查报告在2005年，DVD刻录机的价格从年初的799元一直下降至399元，随着价格的直线下滑，消费者将更多地目光投向DVD刻录机。总的来看，2005年是从CD产品线向DVD产品线转换的一年，2005年年尾的时候，DVD刻录产品已占光存储市场50的份额。而2006年将是光存储市场成为分水岭的一年，DVD产品预计将占整个光存储市场的80%以上的分额，而CD产品的占有率将不足20%甚至仅剩10%。可以看出，DVD的市场竞争将会更加激烈。 鉴于此，消费调研中心ZDC对中国DVD刻录机市场进行了用户关注度调查，共涉及22家厂商，获得有效样本量为152333份。 一、整体光存储市场产品关注度分布 (图)2006年6月各类光存储产品关注比例分布 调查显示，在目前光存储市场上，DVD刻录机产品已占据绝对领军地位，凝聚了98.2%用户关注的目光。其余四类光存储产品的关注比例均在1个百分点以内。其中DVD-ROM名列第二位，占据0.8%的关注比例。排在第三位的是康宝机，获得0.5%的关注比例。CD刻录机和CD-ROM两大产品的关注比例分别是0.3%和0.2%。 通过调查可以看出，由于DVD刻录机功能齐全，除了能刻录DVD盘片外，还将CD-ROM、DVD-ROM、CD-RW的功能都集于一身，凭借其卓越的性能，在市场上的关注比例最高，并且该市场存在很大的发展潜力。值得一提的是，康宝机虽然兼容性较好，但是由于产品成本较高、技术不够成熟造成可用性较差，使得市场推广与普及受阻，因而其关注比例出现下降。CD刻录机和CD光驱虽然价格低廉，但由于功能单一，使得关注比例较低。 二、DVD刻录机品牌关注度调查 (图)2006年6月最受用户关注的十大DVD刻录机品牌 暑期的来临，DVD刻录机市场战火的燃起，各大厂商均以大幅降价来带动市场销售，先锋凭借在本月市场上的突出表现，获得18.3%的关注比例，将6月份最受关注DVD刻录机品牌的称号收入囊中。 三星位于排行榜的第二位，占据17.9%的关注比例。在临近暑期之际，三星举行了为期十天的金将军全系列产品展示和特价销售的活动，为其增加了不少的关注度。 排在第三位的是明基，获得16.4%的关注比例。本月明基针对其光存储产品进行了一些促销活动，DW1650价格下调也是活动之一。DW1650虽然较之前的降幅不大，但目前的售价已经接近主流水平，相信随着暑促的不断升温，还有下降的空间。 其余厂商的关注比例均在10个百分点以内。其中索尼位居第四位，关注比例为9.9%。华硕名列第五位，所获关注比例为8.1%。 台电与LG两大厂商的关注比例接近，分别是6.2%与6.1%。排在第八至第十位的厂商依次是NEC、浦科特与建兴，三大厂商的关注比例较低，均在5个百分点以内。 通过调查，可以看出：DVD刻录机市场上的品牌关注度分散。先锋、三星和明基仍是市场上关注度最高的三大DVD刻录机品牌，三者的累计关注比例为56.5%。其余厂商关注比例相对较低。 三、DVD刻录机产品关注度调查 1、产品价位 (图)2006年6月不同价格区间DVD刻录机关注比例分布 频繁的降价使得整体市场上主流价位区间产品增多，并且暑期厂商的降价促销活动，使得市场上低价效应突出。400元以下的产品以78%的关注度处于市场主导的位置。而对于厂商来说，此价位区间的产品在整体市场上的竞争力更强。 其次是400-600元之间的产品，获得9.3%的关注比例。601-800元与1000元以上这两大价位区间产品的关注比例分别为3.8%与6.7%。 由于产品线相对较为狭窄，使得价位在801-1000元之间的产品可选择性较低，且在价格上对消费者来说冲击力度不大，因而此价位区间产品关注度为2.2%。 2、缓存大小 (图)2006年6月不同缓存大小DVD刻录机关注比例分布 从DVD刻录机的缓存大小来看，2MB缓存的DVD刻录机占据市场主流地位，在6月份获得超过95%的关注比例。原因主要有三点，首先，由于2MB缓存DVD刻录机更具成本优势，使其价格具有杀伤力；其次，在性能上，该产品已经能够满足用户刻录的需求，并且在实际使用中较8MB缓存DVD刻录机没有太大差距。再次，随着技术的进步，用户刻坏光盘的几率显著降低，2MB缓存DVD刻录机已经能够满足消费者的日常的使用。相比之下，8MB缓存的DVD刻录机的关注比例较小，仅有1.7个百分点。 3、DVD最大刻录倍速 (图)2006年6月DVD最大刻录倍速关注比例分布 调查显示，16倍速DVD刻录机仍然占据市场主流，在本月获得高达93.5%的关注比例。这主要是由于16倍速DVD刻录机相对于其它产品具有明显优势，因此自它上市以来就得到了各大光存储厂商的大力推广。此外，先锋、三星等厂商的接连降价促销更是让16XDVD刻录机价格迅速跌入消费者的心理价位。 排在第二位的是8XDVD刻录机，获得4.5%的关注比例。由于消费者对刻录速度的追求，使得18XDVD刻录机也受到消费者的关注，占据1.0%的关注比例。4X与12XDVD刻录机的关注比例较低，均不到1个百分点。 4、接口类型 (图)2006年6月不同接口类型DVD刻录机关注比例分布 在光存储市场上，PATA接口产品一直占据垄断地位。而这也在DVD刻录机市场也不例外。在6月份ZDC的调查中显示，PATA接口产品赢得了93.1%的用户关注度，较高的关注比例也能看出，此产品在市场上拥有较强的市场竞争力，同样也从侧面反映的厂商对该市场产品的开发力度较大。 其次是USB2.0接口的外置DVD刻录机，占据6.5%的关注比例。相比之下，SATA接口与IEEE-1394接口两类产品的关注比例较低，均在1个百分点以内。5、安装方式(图)2006年6月不同安装方式DVD刻录机关注比例分布 从不同安装方式DVD刻录机的关注比例来看，内置DVD刻录机在市场中占据主导地位，获得高达87.7%的关注比例。而外置DVD刻录机仅占据市场12.3%的关注比例。 整体来看，目前光存储市场中，DVD刻录机已牢牢占据霸主地位，成为消费者关注的焦点。从品牌方面看，先锋、三星和明基成为本月关注度最高的三大DVD刻录机品牌。从产品方面看，DVD刻录机的核心购买力主要集中在400元以下低端市场。此外，2MB缓存、16X、PATA接口的内置DVD刻录机在市场上获得较高的关注度。 四、最受关注的产品TOP10排行 1、6月最受关注的前十款DVD刻录机 排名产品名称报价关注指数缓存大小刻录倍速刻录机规格安装方式 2、6月最受关注的前十款400元以下产品 3、6月最受关注的前十款400-600元产品 五、主流品牌最受关注产品排行 Editor's note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typhoons. Follow him on Twitter: jnjonesjr (CNN) - I will always wonder what it was like to huddle around a shortwave radio and through the crackling static from space hear the faint beeps of the world's first satellite - Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated with what goes on in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteorologist, I've still seen many important weather and space events, but right now, if you were sitting next to me, you'd hear my foot tapping rapidly under my desk. I'm anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.It's like the set for a George Lucas movie floating to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable free fall from the edge of space - live.待添加的隐藏文字内容3The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical straight line "we" would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith - the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix Baumgartner, must have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than a dry cleaning bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on the face of the current record holder and "capcom" (capsule communications), Col. Joe Kittinger. He hung his head low in mission control as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, "Fearless Felix" will unclip. He will roll back the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, he'll be traveling fast, so despite the distance, it will not be like diving into the deep end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team hopes it's not needed. Instead, he plans to deploy his 270-square-foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it won't. Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).It might not be the moon, but Kittinger free fell from 102,800 feet in 1960 - at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no way I'd miss this.