business analysis of nike.doc

Business Analysis of Nike . Vision and Mission Statement:A. The Vision of Nike:To remain the leader position in the industry. We will continue to produce the quality products that we have provided in the past. Most importantly, we will continue to meet the ever-changing needs of our customers, through product innovation.B. The Mission of Nike:To bring inspiration and innovation to every athlete in the world, if you have a body, you are an athlete. Values and principles on which the business stands:n Nike will focus its commitment to all stakeholders by continuing to make strides towards being a company that sets the precedents in social responsibility.n Nike is continuously making efforts to ensure that all employees and members of its surrounding communities are treated in a manner that is inline with our mission.n Nike has made many alliances with human rights organizations in an attempt to ensure labor rights for employees of the industry overseas. n Treat employees with the utmost respect, which is reflected in compensation and human resource policies. n Committed to making sound decisions in regards to our environment, resources, and the fight against pollution. Company Goals:. Put investing in sustainability as a key innovation/R+D priority on consumer brands agendas. Fast track innovation through investment and collaboration. Launch the Green X change as a platform for enabling the sharing of intellectual property to fast track changes efficiently. Build an advocacy agenda to push for large-scale policies and investments in sustainable innovation. Business StrategyA. SWOT Analysis.1. Strengtha. Nike is the top most and highly competitive organization in the sports world.b. Has no factory still it is the largest importer of athlete products.c. Manage manufactory overseas.d. Costumers never compromise on quality.e. Comfortable for women as these can fulfilled the needs according to their ideology2. Weakness.The organization must have a multiple line of products of sports goods while the business income still takes most of the share of the footwear promote3. Opportunity.a. To innovate products such as sports cycling and jewelry.b. International business development.4. Threats.a. Big sales mean piracy will increase.b. It can buy and sell in different currencies which are the major threats of revenues fluctuations due to different currencies involved.B. Competitive Strategya. Innovation. Innovation has never been important than today.b. Improve the working conditions, increasing productivity, and reducing the environmental footprint of manufacturing.c. Deliver a portfolio of sustainable products and services that enhance athlete performance.d. Prototype and scale sustainable sourcing and manufacturing models.e. Explore new sources of revenue not based on constrained resources. . Tacticsa. Makes use of premium pricing and tries to meet the expectation by being constantly renewing, innovative and being trendy in design.b. Nike products are available in almost all regular sports and shoe shops, which provide the convenient to customers.