Should the Spring Festival Gala be cancelled英语论文.doc

Should the Spring Festival Gala be cancelled?CCTV Spring Festival Gala usually referred to as the CCTV Spring Festival Evening, China Central Television in the annual Lunar New Year's Eve celebration held in the Auditorium of the Lunar New Year Gala. From the "Spring Festival Gala" 28-year development perspective, it has experienced 80 years development of the hot start, 90 passed the growth stage of growth, but also ushered in the 21st century, the stability of maturity. But in any case, CCTV "Spring Festival Evening" is the birth of television in the reform and opening up an integrated art form, has become a household name, famous art at home and abroad during the Spring Festival holiday feast; the pursuit of harmony for all Chinese people, progress, lucky folk festival.Views on whether Spring Festival Gala should be cancelledReform and opening up 30 years, as people living standard and culture quality enhances unceasingly, the debate about Spring Festival Gala is more and more. According to the survey made by the web and other media, the views of people can be divided into three parts; The first part, they should cancel the Spring Festival Gala；The second part, they think should retain Spring Festival Gala；The last part, they dont concern that whether the Spring Festival Gala will be cancelled, they think it has no business to them. Specific data can be obtained from the pie chart (chart 1) below. Chart 1From the graph, we can find that about two-thirds of the people surveyed are dissatisfied with the Spring Festival Gala. Some of them even proposed to abolish it. What have caused such a situation? I will introduce the reasons in the following paragraphsFour deadly sins on the gala1. The cost is too highEvery year，the CCTV which was in order to hold the Spring Festival Gala spent a lot of human, financial and material resources, It is real to held the Spring Festival Gala with national strength. Firstly, every year, many well-known actors who are from throughout the country including Hong Kong, Macao, Taiwan, Overseas, etc will be invited to perform at the Spring Festival Galas stage by CCTV. These actors performance fee is too high. The actors and staff participating in Spring Festival Gala are more than 10000 people. Secondly, Actor and host costume and other accessories is also very expensive. For example, DongQing that is most of famous anchors evening dresss price reached 300,000 RMB. Thirdly, there are 28 years from 1983 to now. Every year, the stage design of Spring Festival Gala is more and more costly and flowery, which joins many high-techs, gives some visual enjoyment to audience, but greatly increases the cost of production.2. New actors and classic programs rarely appear From the program arrangements to actors, we can know. CCTV is "reminiscence”. After the list of the gala performance, there are some media criticisms that it is the short-sighted for the CCTV. Every year, for more than four hours of Spring Festival Gala, there are so a few big shots supporting of the gala. Some disgruntled sound said ": The gala does not perform for the people of the nation to watch, but purely a few of persons enjoy themselves"The problem for the Spring Festival Gala is that there are less new faces appear at the stage of the Spring Festival Gala and there is no audience participation in the show. Many people said “China has 1.3 billion people, there are a lot of excellent talents, why the sing always is Zhuying Song and the skit always is northeast accent?”Some media think, the Spring Festival Gala spent many money and several mouths in preparing. But, it is difficult for audience, because the programs are not close to common people. This can say that some creative personnel are from life and some big stars dont accumulate enough art. Many programs do not have new idea and the contents are not true.3. The programs lower people's level of artistic appreciation In recent years, there are some raunchy content in the program. Many programs have no reaction to the correct values to audience (especially teenagers). Year by year, the Spring Festival Galas programs gradually reduce the art appreciation level of the general audience. Many artists said that the Spring Festival Galas programs originally should be established on behalf of the state of the art level now, and improve the level of appreciation of the general audience. Some CPPCC Committee member think, art appreciation of people is now less than 50 years of last century, people had also been able to enjoy the art of some elegant at last; As one of the biggest domestic established cultural communication platforms, the Spring Festival Gala should has responsibility to guide audience enjoyed a high level of culture and art, especially teenage children. If they were accepted vulgar programs, it isnt easy to raise the level of appreciation.4. The programs implant too many advertisementsNow, Spring Festival Gala advertising implanting is very serious. Although the CCTV has repeatedly said that any commercial advertisements will never be broken in Spring Festival Gala. In the past, advertising spots was recessive. The recessive advertising implanted mainly displays the following respects: Some enterprises say Happy New Year to people around the country, awards named by some enterprise ,Some language program to show the effect to say the advertising of some commodity. But, at the Spring Festival Gala by 2010, the advertising implanted is obvious. For example, many enterprise products that is as the programs props directly appear in the program, And Sometimes, it gave the sponsorship enterprise boss some close-up views. The phenomenon of advertising implanted let audience is very antipathetic. For the audience, they think that the holding of the gala is a way to earn money for CCTV themselves, and not for people celebrating Spring Festival. The commercial is too strong in the Spring Festival Gala.Some people think that there are many shortcomings about Spring Festival Evening. However, everything has two sides. A lot of people think that Spring Festival Gala should not be cancelled; here are some of the reasons.The reasons of disagreeing to cancel the gala1. Becoming a culture with Chinese characteristics The Spring Festival is one of the important traditional festivals in china. The Spring Festival Gala that is broadcasted through TV channel on Spring Festival Eve, which is very important traditional Chinese festival, is a TV gala. The couple sat around the table, eat family dinner happily in front of the TV watching CCTV Spring Festival Gala. This has become almost most Chinese characteristics of the Spring Festival fixed celebration. Year after year the CCTV Spring Festival Gala also has already become the Chinese special process an indispensable important segment. We watch the CCTV Spring Festival Gala at New Year's Eve, which like we must go home in spring festival, is a habitual way of life. This is not because of how important this, but because the material we have been rapidly widening the family and the family. So we are very concerned about a family reunion each family habits, such as watching Spring Festival Gala. Watching the gala has become a habit, it already became part of the traditional Chinese culture, it respect the harmonious and reunions. Especially people are in foreign countries who watch the gala can feel reunion with family.2. Spreading Chinese culture to the outside world Every year, CCTV broadcasts the Spring Festival Gala abroad through the English, French, Spanish, Russian and Arabic channels. Culture represents a national soft strength. Whether a country becomes the world's best nation to a large extent depends on its cultural development. Nowadays, all countries in the world are promoting their nation's traditional culture to the world. Chinese traditional culture is the excellent culture which the Chinese nation and the ancestors created ，has distinct national characteristics, has a long history. This Spring Festival Galas stage was established by means of modern media is spread traditional Chinese culture to the world. With Spring Festival Gala, spreading traditional Chinese culture has many advantages: We can use the force of cultural and arts workers from the country to choose the best, the most representative of Chinese traditional culture to the people around the world. Letting them know Chinese traditional culture and know Chinese New Year.3. Entertaining the audience, enriching peoples cultural lifeAnnual Spring Festival Evening that CCTV spent months preparing for the National People's New Year gift. Every Spring Festival Gala will bring us many happy and aftertaste. If one cares to experience the wonderful program, we will gain a lot more fun and laughter. Many examples can be easily found the previous Spring Festival Evening show. Annual Spring Festival Evening language programs are very exciting. Every year, in particular, Zhao Benshans comedy ketch will bring a lot of fun for everyone; Uncle Zhao's essay is the most show that audiences anticipated. LiuQians magic also is very wonderful program, which let audiences experience the magical wonders of the world. In the Spring Festival Evening program, there are many dance and song left people very deeply impressed, these songs and dance can reflect the characteristics of the times, Particular a group of deaf girls perform a danceThousand-hand Bodhisattvagives the audiences a big shock. In addition, annual Spring Festival Evening program will have some classic lines, and these classic lines will become this year's entertainment nouns, which enrich peoples cultural life.My views and suggestionsAt present，there are many controversial voices about the gala，however, it is not proper to cancel it. My view is that it should be modified. I want to give some suggestions in the following.1. The Spring Festival Gala truly should be opened to hold . The CCTV always proclaims to hold openly the Spring Festival Gala, but it never does this. I think, the fist thing that CCTV should do is that recruit the chief director at the national level.China is now a market economy. People always say "take the market." Spring Festival Party should introduce market mechanisms. Letting the television media are all qualified to compete, letting all people have the ability to compete. Follow the market, fashionable recruitment, the general directors of the Spring Festival party why not also to a nationwide tender, out of CCTV of this small group, plenty of talent and new director will show the natural features of special changes to drastic change.CCTV Spring Festival Evening is even more people across the country, the whole of China and even the world's artistic talents, as long as the CCTV Spring Festival Evening orientation and meet the requirements that the Spring Festival Gala can be used. Spring Festival Evening is to develop; we should really open the door to do, there are not always so few stars and are always those few groups of creative. Every provinces or autonomous regions have their own culture cards; The Spring Festival Gala should explore the highlights. Spring Festival Gala also should be able to participate in the activities of the people, reflect the regional characteristics, concentrated around the display of folk customs.2. The supervision should be strengthened Spring Festival is a national entertainment is very necessary, but should operate in accordance with the needs of the people, rather than as singing the praises and commercials have been profits big stage. The reasons which most people are disgusted with Spring Festival Gala are that Spring Festival Evening program contains some vulgar content, and heavy commercial. To change this situation, therefore, at first, the staff of Spring Festival Gala should strengthen the audit of programs; cancel the programs which contain vulgar contents. Secondly, CCTV Spring Festival Evening can insert ads, but they do not so obvious product placement, the relevant departments should strengthen supervision in this area. Only do in this way, can Spring Festival Gala Evening attract more viewers.3. The demands of the people should be considered Spring Festival Gala has passed these 20 years, that always stay in people's minds are excellent programs and their actors, this is the eternal charm of boutique programs. It can be shown that Launching High-quality programs are a way to go for Spring Festival Gala. Spring Festival Evening has the basic conditions for the formation of the brand. Spring Festival Gala has advantages which other variety shows can not match. It brought together many outstanding artists .it has a strong cast, all this star cluster; have CCTV strong media resources; more importantly, Spring Festival Gala has the broadest audience, the highest ratings. All this makes the Spring Festival Gala into a brand possible. However, in the 20-year history, the Spring Festival Gala took to build brand. Spring Festival Evening clients are the mass audience of television, therefore, the Spring Festival Evening program should take into account the real needs of ordinary people. At beginning, the Spring Festival Evening content to be close to the audience in the psychological and emotional needs. The annual Spring Festival Gala will have a "reunion" as the theme of the program, it is these affective programs allow people to spend a good time, and only such program left the audience impressed. Secondly, the Spring Festival Evening formal should be close to the demand of the audience to fully mobilize the enthusiasm of the audience, to change the past pattern. Only to transform and remove old, outdated elements and add rich nutrients of the new times, can it maintain enduring vitality. Third, the composition of the program content should be appropriately adjusted. In the Spring Festival Evening satisfaction survey, satisfaction of the essay is always topped the list, mainly because the form of short and pithy pieces of this program, reflecting the fast life, time and space conversion flexibility, variety. The contents of sketch that is close to the daily life and people can give inspiration to life. Market research conclusions can play a guiding role in Spring Festival Gala in the future. The chief director may try to increase the proportion of pieces, and dance some of the major scenes can be cut; Dance program should focus on quality, achieve the goal of winning by quality.Although the development of Spring Festival Gala emerges bottlenecks, there are also very controversial. As long as the CCTV Spring Festival Evening of creative people have the attitude to serve the people, and constantly innovate and reform. I believe the Spring Festival Gala will continue to flourish.