外贸英语函电PPT高职资料.ppt

书名：外贸英语函电ISBN：978-7-111-44879-2作者：林继玲出版社：机械工业出版社本书配有电子课件,Chapter1 Language Style and Layout of a Business Letter,Learning ObjectivesLanguage StyleLayout of a Business LetterFormat of a Business Letter Addressing Envelopes,Learning Objectives,To be acquainted with the language style of a business letter;to get familiar with the layout and format of a business letter;,To construct a business letter and address an envelope.,In this unit,you are expected,General Introduction,Business writing is widely used in business activities,such as establishing business relations,enquiring and offering,ordering,complaining and claiming,etc.Every business message is designed to achieve a specific business objective.It is an essential ability for a businessman to write effectively.,7Cs principles,(1)Clearness(表达清晰)(2)Conciseness(用词简洁)(3)Correctness(语言正确)(4)Courtesy(礼貌谦恭)(5)Consideration(考虑周到)(6)Concreteness(信息具体)(7)Completeness(信息完整),To achieve this,the writer should pay attention to sentence structure.Plain,simple words and short sentences are required.Besides,try to avoid ambiguous sentences and needless jargon.At last,clear logic is very important in presenting an idea.,Try to avoid wordiness,unnecessary repetition,and excessive details;Paragraphing carefully can make a business letter clearer,easier to read and more attractive to the reader.,Incorrect grammar,improper punctuation,and wrong spelling are not allowed;Besides,the letter should be written in an appropriate style and format;They should not understate nor overstate.,The principle of courtesy requires one to be thoughtful,sincere and tactful.Punctuality is also stressed as an important aspect of courtesy in business correspondence.A prompt letter is always more valued than a delayed one.,It emphasizes You-attitude rather than We-attitude.When writing a letter,we bear the readers requests,needs,desires,as well as his feelings in mind.Find the best way to express your ideas and present the message.,Concreteness means making the message specific,definite and vivid.A point that is ambiguous in a letter will cause trouble to both sides,and further exchange of letters for explanation will become inevitable.,If any necessary piece of information is lacking,the reader will have to ask you for clarification,It will not only waste time,energy,but also damage the image of your company.,It includes the essential particulars about the writer:the name and full address of his company,postcode,telephone number,fax number and Email address.,A reference number helps the writer and the recipient to number and file the letters they are handling.It may go like:Our Ref:123 GW.There are two styles in which letters are dated.The first one is the American style(May 20,2012),the second one is the British style(30 June 2012).,The full sequence of display of the receivers address in a business letter ise.g.Mr.Henry JamesPurchasing ManagerTelex System,Inc.32 Sunny RoadShanghai Branch P.O.box 453China,Attention of Marketing ManagerFor the attention of Mr.SmithAttention:Mr.SmithAttention Sales ManagerATTENTION PERSONEL MANAGER,e.g.Dear Mrs.Smith,Dear Mr.Wang and Dear Ms.Wu,Dear Misses Ross,Li and Winter,e.g.Subject:New Price ListRe:New Price ListNew Price ListSUBJECT:NEW PRICE LIST,The body of the letter contains the message you want to send across to the receiver,is the core of the letter.A good letter will not only get the business done but also promote goodwill.Thus,it should be carefully planned and messages should be stated and arranged logically.,Organization Name:if an organization name is used after the complimentary close,the name should be typed entirely in capital two lines below the complimentary close.Author,Title,and department:three blank lines should be left above the typed name of the author.If short,the authors title or department may appear on the same line as the authors name.If long,it should be typed immediately below the authors name.e.g.THE NATIONAL TRANSPORT CO.,S.T.SmithPurchasing Manager,The reference notation consists of the initials of the person who indicates the letter and of the secretary or typist.The initials are usually typed two lines below the signature against the left-hand margin.,10,An enclosure notation should be added to the business letter,when documents such as sales terms and conditions,catalogues and pricelists,etc.are enclosed.Type the word“Enclosure”,or its abbreviation“Enc.”or“Encl.”It follows two lines below reference notation.e.g.Enclosure:the price listEncl.:the cataloguesEnc.:name of products,11,Carbon copy notation is used when copies of the letter are sent to others.Type“CC”or“cc”with the name of the persons who will receive the copies of the letter,usually positioned two lines below the signature block at the left margin.e.g.cc Purchasing Manager,12,The postscript is used to add further information to the letter.When the writer finds something forgotten to be mentioned or emphasized,he may state it in a postscript with a simple signature again.The adding of a P.S.should,however,be avoided,for it may suggest your poor planning.If unavoidable,write the P.S.two lines below any other notations,and flush with the left margin.e.g.P.S.Ill go to Shanghai for business next Monday.Please order an airplane ticket for me.I will take it tomorrow.,13,Remarks,虽然格式要求完美和标准，但现实中，并不是所有的信函都很规范。邮件就是跟客户沟通的工具，我们写邮件更多要注意表达到位，让客户清楚你的意思，这个才是重点。所以，用词用语的规范到位比格式更重要。学生要重视商务词汇表达的学习，避免使用太口语化的词汇或俗语。,Write a business letter in two forms with the information given below.,Receivers name:The Western Trading Co.Receivers address:35 Madison Square,Melbourne,Australia Senders name:Milea Bamboo Products Import&Export CorporationSenders address:135 Qishan Road,Shanghai,China Date:June 30,2012Salutation used:Dear SirsSubject-line:Bamboo ProductsComplimentary close used:Yours faithfullyThe signature:Manager Chen DongBody:,Translate the following phrases into Chinese.,(1)foreign exchange reserves(2)domestic currency(3)securities business(4)opening price(5)business recession(6)long term loan(7)shareholder(8)devaluation,(9)interest rate(10)endorsement(11)acceptance(12)circulating capital(13)allocation of funds(14)economic trend(15)growth rate(16)economic stability(17)protectionism(18)visible trade(19)export quota system,(20)trade balance(21)market share(22)raw material(23)bilateral relations(24)import tariff(25)Technology transfer,Choose the right answers.,(1)Please _ your L/C validity till August 2,2010.A.extent B.extend C.expand D.effect extension of(2)The offer _ products being unsold.A.remains effectiveB.is valid C.is subject toD.subject to(3)If we havent received the relevant L/C by the end of this week,the _ of the contract may be delayed.A.conclusion B.negotiation C.execution D.validity(4)We are pleased to accept your Order No.AH43 _ 500 sets of sewing machines for July shipment.A.selling B.buying C.paying D.covering(5)Because you can not effect delivery within one month,we have to turn _ your offer.A.down B.off C.away D.up,(6)The seller should _ a draft on us at 15days sight.A.open B.issue C.draw D.write(7)We can not put the business through _ you revise your terms of payment.A.unless B.if C.only if D.only(8)_ subsequent amendments,please see to it that stipulations in the L/C are strictly in conformity with the contract terms.A.Avoiding B.Avoided C.To avoid D.Being avoided(9)Usually,it is the shippers duty to _ delivery of the goods on time and the consignee has to _ delivery at the destination when the goods arrive.A.make,take B.effect,make C.effect,do D.take,effect(10)We cant do any business with you as your price is _ the prevailing market level.A.out of line with B.out of the line C.in line with D.in line of,Try to understand the meaning of the following passage.,A straight bill of lading is made out for the purpose that only the named consignee is entitled to take delivery of the goods under the bill.The consignee is designated by the shipper.Therefore,the carrier should hand over the cargoes to the named consignee.Any third party in possession of the bill is not allowed to take delivery of the goods.This type of bill of lading is not transferable.That means the shipper cant pass the bill to a third party by endorsement.Owing to its limited functions,this kind of bill is very restricted in application.Generally,a straight bill of lading is opened when goods are shipped for non-commercial use,such as samples or exhibits,or when the goods are particularly valuable.,