罗兰贝格中国消费者报告.ppt

2010,C.1.1.,C.1.2.,C.1.3.,C.1.4.,C.1.5.,C.1.6.,C.1.7.,C.1.8.,C.2.1.,C.2.2.,C.2.3.,C.2.4.,(IWOM),D.1.1.,D.1.2.,D.1.3.,2,D.1.4.D.1.5.D.1.6.D.1.7.,IWOMIWOMIWOM,D.2.1.D.2.2.D.2.3.D.3.1.D.3.2.D.3.3.D.3.4.D.3.5.D.3.6.D.3.7.D.3.8.D.3.9.3,4,5,6,7,RAV-4,SUV,6,200,75,000,2009,22.3,170,30%,40%,16.3%,2009,20085,800,8,9.8%84%,20.1%,9,10,11,12,CAGR,CAGR,BBS13,14,CAGR,CAGR,CAGR,CIC IWOMmaster,CIC IWOMexplorer,(ATL/BTL)15,IWOM,1),16,17,10,CAGR,10,CAGR,18,19,BBS,BBS,BBS,20,21,22,23,24,Genifique,Genifique,25,26,27,28,29,30,31,32,33,23,18,A 20,D/E,1515200040Charles-Edouard_B+86 21 5298 6677-82118,100027Qi_W+86 10 8440 0088-6198,A 20,D/E,2,19,100027Jason_D+86 10 8440 0088-6198,Alain_L+852 2251 8823,2,19,Jennifer_W+852 2251 8823David Kolinski,34,Sam Flemming Violet Fu,CIC,35,A,8,18,20 D/E 100027,+86-10-8440.0088,110,1515,23101,2000402 19,+86-21-5298.6677+852-2251.8823+886-2875.82835,