Chinese Ecommerce Overview电子商务英语论文.doc

Chinese E-commerce OverviewUnite: Southwestern university Computer and Information Sciences InstituteName : Abstract(our E-business developing fast but exposed many problems )Key words: history，development ， problem，future ，involutionThe whole world E-business start 20th century middle. Amazon is frist E-business company. Since 1995 to data E-business has benn twice revolution ,first is since 1995 to 2000 named first e-business，the other are since 2001to data. but how our E-business？ 1. The history of Chinese e-commerceChinese e-commerce began in the 20th century. in December 1997, China founded the first chemical online B2B website. December 1998, Alibaba formally established in March 1999 to ride a subsidiary of China in May 1999 to establish the first person to e-commerce in Hangzhou, Wang Juntao, founder of the "8848" Meanwhile, China Merchants Bank launched an online banking service Netcom and by the central bank approval to carry out online personal banking, in August 1999, Shao yi Bo founded the first domestic C2C trading platform - "eBay", the same year in November, "Dangdangwang " listed, after six months the establishment of Joyo.May 2003, Alibaba invest 100 million to set up” Taobaowang”, October came - a third-party online security payment platform were born. 2005 Tengxun set up "paipai", C2C form full potential.Two .2. Environment of e-commerce development1.The legal environment . June 1, 2007 the National Development and Reform Commission. The State Council Information Office jointly issued the rules of e-commerce development - Eleventh Five-Year plan", first proposed at the national level of e-commerce strategy and mission, but also the first national e-commerce development in China rules.From the current situation, e-commerce laws , less specialized legal , although issued electronic signature law, but it is not enough for e-commerce , e-business involves many legal issues , such as electronic payment systems , electronic business practices and business Statute , the legal system of e-commerce and export tariffs , financial regulatory association of e-commerce , e-commerce and other sanctions against the principles of speculative activity. Only e-commerce activities to provide a legal basis for the health of the legal environment, based on e-commerce trade in order to regulate the network, successfully carried out .2credit system environment. Commercial credit system is not perfect , and the integrity of the legislative , law enforcement , lack of effective dishonesty , punish violations oversight mechanism, and lack of exercise unified management of the entire industry administrative departments , the basic integrity of the system established in the initial stage .3 . Electronic payment environment. Utilization of bank cards is low, accounting for more than 95% of the size of e-commerce transactions in B2B, currently still dominated by bank transfer , application and development of electronic payments is far from mature . Safety and convenience are affecting the user to use the two most important factors of online payment . Achieve online transactions , complemented by comprehensive online must pay . Electronic payment system has been established and improved, online payment service level and scale to be improved.4. Transaction security environment. E-commerce security into computer network security and business transaction security aspects , computer network security , including security of computer network equipment, computer network security , database security as a whole. Business transaction security includes business information to avoid interception and theft , tampering of information, fake information , transaction repudiation , etc., that achieve commercial confidentiality , integrity , non-repudiation requirements. Security issues are not properly addressed , it will hit business and consumer confidence in e-commerce.5. environmental standards . E-business processes is still a lack of relevant standards , technical standards for e-commerce is difficult to unity. Many enterprises in the absence of industry standards, establish their own businesses, products and logistics code , not only a waste of resources, but also hindered the flow of information between enterprises and logistics flow.6. Logistics environment . Although the number of China's logistics enterprises with certain scale, but the number of companies able to adapt to the modern logistics and e-commerce is still small , small size, sense of service and quality of service unpleasantness . Apart from a few companies , most logistics enterprises technical equipment and management tools are still relatively backward, service network and information system is not perfect, greatly affected the accuracy and timeliness of logistics services. Most logistics companies just passively according to the user's instructions and requirements , engage in single-function transport, warehousing and distribution , rarely able to provide logistics planning , organization and production areas deep into the supply chain management of the whole process , logistics and distribution system not yet formed .We also need to strengthen the related research work , improve and optimize the hardware and software environment of e-commerce , e-commerce took to protect our scientific development . Specific measures are as follows : to establish and improve e-commerce laws and regulations, to speed up the construction of credit system , improve and promote the electronic payment system , enhance network security, e-commerce to establish and improve national standards , the development of modern logistics system , and so on .3. Chinese e-commerce development trendJune 1, 2007 the National Development and Reform Commission. The State Council Information Office jointly issued the rules of e-commerce development - "E" Eleventh Five-Year "plan", first proposed at the national level of e-commerce strategy and mission, but also the first national e-commerce development in China rules.2010 China maintained rapid development of e-commerce, the annual 4.8 trillion yuan trading large scale, an increase of 33.5%. 2010 China E-commerce show a lot of bright spots, such as the listing of the first wave of the wave of B2C (listed by the McCaw, Dangdang's success triggered), a large traditional enterprise e-commerce, B2C and department of the platform and so on. Among them, a group buying e-commerce development services on behalf of local life is particularly significant. With the continued development of the online e-commerce spending in 2014 is expected to reach 2.04 billion yuan (below).Source from: The third edition of Introduction to e-commerce Shao bing ija military commander(P34)4.The main reason for China's e-commerce development1. First, provide a favorable macro-economic opportunity for the development of e-commerce. 2008-2009 financial crisis , China 's small and medium enterprises and to people's daily lives have had a great impact , in this case , the use of e-commerce companies are more willing to open up sales channels , individuals also tend to buy more cost-effective over the network high product , therefore , the financial crisis provides opportunities for development of e-commerce . In addition, from the beginning of the second half of 2009 , the economic environment is getting warmer , enterprises and individuals to enhance confidence in the development of e-commerce more favorable momentum .Second, the introduction of a number of policies to provide guidance for the development of electronic commerce . IResearch found that from 2009 to the present , from the central government to the provinces under the government have introduced policies to support the development of e-commerce industry. Ereli analysis , compared with 2008 , 2009 e-commerce regulations more pragmatic regulation on the one hand , more workable , on the other hand are more clear, the identity of the regulatory body in place to clear. These new changes help the government in the future to guide and promote the standardization of e-commerce , more conducive to long-term development of e-commerce market.Third, the scale of the steady growth of Internet users , e-commerce applications to increase the population size . According to data released by CNNIC , as of the end of June 2010 China's Internet users reached 420 million people , breaking the 400 million mark, the Internet penetration rate rose to 31.8 %, up 2.9 percentage points compared with the end of 2009 for the development of Chinese e-commerce offers foundation. China 's population size, the same steady growth in e-commerce applications , individual users and business users of e-commerce applications have significantly increased .Fourth, we have good technical development environment. China 's rapid development of information infrastructure , and gradually to digital, intelligent , broadband direction , network scale, technology level and service means have reached a high level. In addition, the mobile Internet, video technology into e-commerce, e-commerce to improve service levels .5. Our e-commerce problems and solutions1 we have fast degree of information technology enterprises. E-commerce and residents need to have government involvement , but the most important thing is to participate in the enterprise, the enterprise level of information directly related to the foundation of e-commerce . At present , China's enterprises prevalence of low- level information management , information institutions are not perfect , inadequate investment in information technology and the high cost of construction , operation and management of the use of the computer network is not sufficient and other issues.2 . Environment and conditions issues information networks. At present, China has a lack of core technology intellectual property rights of these technologies and more foreign research institutions or IT vendor owned ; critical component -based software development platform for software products or provide multiple foreign manufacturers ; high-performance computers and networking equipment and more by brand products monopolized ; integrated value-added information and value-added areas of domestic enterprises is relatively low level of service . In addition , China's economic strength and technical reasons , such as , the network infrastructure is still relatively slow and lag, has built its network quality requirements from e-commerce far .3 . Market maturity issue. In China, despite the rapid establishment of patency shopping network is not difficult, but a mature and reliable consumer market system and mode of operation of mutual trust , the need for a long-term process . In China, the consumption of online customer center in doubt, even if the customer has access to the Internet , but also willing to buy the traditional way . In addition, customers or business no confidence to safe online money transactions 4 Online payment problems. E-commerce payment and settlement must address the issue of network funds. Trade directly on the network , you need the financial network connection through the bank's credit card to complete the payment . At present, the choice of various state-owned specialized banks are not unified network communications platform , inter -bank fund interconnected business interoperability difficult to complete . In addition, each line credit card standards are not the same, is not commonly , it is not able to achieve the online credit card payment .5 harmonization issues . E-commerce is a leap business administration, customs , insurance , taxation, banking and many other sectors and different regions and countries, business activities , in order to ensure the smooth implementation of e-commerce is necessary to have certain standards and rules , unified legal and administrative comprehensive coordination framework and a strong organization .The quality of personnel and skills issues 6. Urgent need to popularize the knowledge of e-commerce , the need to improve service quality and business networking skills relevant personnelInformation is the basis for enterprise e-commerce . Currently the rapid development of information technology , especially the emergence and use of the Internet has been quite popular, the rapid penetration of information technology into all areas of society and economy. In view of the actual situation of China's enterprise information strategy includes the following five areas: ( 1 ) preparation of enterprise information . ( 2 ) integration of internal resources. ( 3 ) use of corporate external resources. ( 4 ) establish an electronic business community . ( 5 ) e-commerce .Strengthen the active participation of the government, the role of the government planning and guidance functions. Development of e- government and enterprises need to actively participate in and promote .Because of small-scale enterprises , IT behind. In addition, China 's information industry is under government monopoly or government highly regulated , active participation and no government help is difficult to quickly develop e-commerce. Therefore, the government departments should strengthen the development of e-commerce planning and guidance , laws and regulations to provide a good environment for the development of e-commerce . These include: ( 1 ) to accelerate the construction of the network infrastructure. ( 2) actively guide , encourage enterprises to participate in e-commerce.待添加的隐藏文字内容2 ( 3 ) construct a favorable legal environment . ( 4 ) to strengthen the security of e-commerce technology research and standard-setting . ( 5 ) strengthen personnel training .6. ConclusionAt present our country come out of the shadows "dotcom bubble", the majority of e-commerce enterprises timely lessons learned, work more and more pragmatic. Many traditional companies have also realized that "if you do not conduct e-commerce, since it no business can." The Chinese government attaches great importance to e-commerce, introduced a series of new initiatives. These are gratifying situation. Author has long been concerned about the development of e-commerce, in this paper, the author of the e-commerce trends were predicted, pointed out some problems that exist in the development of domestic e-commerce, and put forward the corresponding countermeasures. In short, with the rapid development of economic globalization and the information technology and information industry, commerce will become the next hot spot exchange information, become a national rushed development of the various sectors of most concern in the field. 作业：A Framework for Defining E-business ModelsNowadays electronic commerce become more and more important in the business, and it is possible to patent them in some countries. We should unders