商务英语毕业论文3.doc

Qualities That Business English StudentsShould PossessBy Su YanResearch Paper WritingLecturer Lin Wei2012-5-26Abstract:With the step of our country joining the WTO, foreign trade is expanding. English is also becoming more and more important. In addition to general life English and academic English which we know very well, there is business English that is the most significant communication tool in business affairs. In negotiations of trade and social intercourse business English is especially of greatest importance. To some extent, the success of an enterprise will depend on that if the staff of the company could well handle the business English or not. Business English produces a big effect on the development of companies. Business English involves technology import，foreign trade，attracting investment，international contract，international money market，foreign Insurance，international tourism，international transport and so on. These various activities that people deal with rely on English and this is business English. Key words: Business English Foreign trade business affairs.OutlineQualities That Business English StudentsShould Possess. Introduction and Definition A. Business English and Its Importance B. Business English Major and Its Development SpaceII. Qualities that Business English Students Should PossesA. Ideological and Ethical StandardsB. Basic English KnowledgeC. Business Ethics Knowledge D. Practical Ability E. Business EtiquetteIII. How to foster Business English Ability A. Master the Knowledge in ClassroomB. Practice Knowledge out of ClassroomQualities That Business English Students Should Possess.Introduction and definitionA. business English and its importanceWhat is business English? Business English is English language especially related to international trade. It is a part of English for special purpose and can be considered a specialism within English language learning and teaching.( braj Kachru,2005) Business English plays an important role in the commercial world. There are many brilliant expositions about it. In business Negotiation , foreign Trade and so on , business English makes a deep difference. Business English includes normal English which is need in various kinds of business activities .B. Business English Major and Its Development Business English major aim at possessing solid English background and systematic business management skills. It has stronger practical skills and brings up who can do foreign trade, foreign affairs, culture, education, scientific research, tourism with unerring skill. Because of the above requirements, it askes students the professional train about listening, speaking, reading and writing. The students of business English majors need to master English language, literature, politics, economy, management and social culture etc. basic theory knowledge. Whats more, the students must pass a series of related examinations. It contains training course and examination, competency based training. Business English whose aim is adapting students to business career is between the first and the second. Business English is not only to develop students English level, but also to cultivate the students with the western cultural ideas as well as business ideas.On the occasion of Chinese markets penetrating into international business community, a lot of foreign companies entering the domestic personnel market, the business English majors are more demandiing. Ordinarily our courses what we have studied are so many, such as International Trade, Foreign Business Correspondence, Intensive Reading. So the business English majors can do these related jobs. They can be engaged in translation an interpretation of tourism, foreign trade, foreign affairs.II. Qualities that business English student should possesA. The Ideological and Ethical Standards As a business English student, firstly the person must make good example to others. Because after graduation the business English students will meet with people from different workers in business career such as foreign entrepreneurs. The business English students should pay more attention to their own words and deeds. They ought to affect the people around them and they should deal with cross-cultural problems.Secondly, good psychological quality, humanities thoughts also are important.(陈冠英,2000) Business English students are integrant of domestic and abroad culture and business affairs. At the same time they should posses these qualities and improve themselves. B. Basic English knowledge1. listening Listening is one of skills in basic English learning. A qualified business English student must be good at listening, so he can communicate with foreigners successfully. The quotation from Lao Zsu, He who knows does not speak；he who speaks does not know” is not right for the situation. When we speak , we can control our speech tempo. However others speak, we can not. The others use their language and speech tempo. This is difficult to understand. Therefore listening is more challenging than speaking and need more practices.2. Spoken English Besides listening skill, spoken English is a necessary party in communication. When we have a conversation with cooperation partner, we need talk about something relevant. In such circumstances, excellent oral English is of the greatest importance. As we know, a qualified business English student must posses this, so they can communicate with others smoothly. In the interview and negotiation, even cultural exchange, these can not go without spoken English. Consequently, spoken English also seems to be essential.3. reading ability Reading ability is integral to a qualified business English student. A business English major should read a lot of material about business. They who possess good reading ability can understand commercial correspondences, e-mails, letters and so on in English language. The improvement of reading ability is good for listening and speaking ability. It is the foundation of English studying. If lack of reading ability and vocabulary, they couldnt comprehend essay or article. This will make him or her be in a dilemma in communication with others. With the result that a business English student posses good reading ability, they could be called an eligible business English major.4. writing In business affairs, the back and forth of foreign business correspondences, e-mails, letters are necessary. So a qualified business English student can write some normal and basic expostulates. When receiving letters or e-mails from cooperation partner, the recipient should make a reply. If the recipient possess a bad writing ability, they cant work together with others successfully and long .Because of this, writing ability is significant as well. In a word, listening, speaking, reading and writing are indispensable to a qualified business English student. These are the most basic abilities of an English major.C. Business ethics knowledge1. international economy and trade knowledge First of all , a qualified business English student should master plenty of business vocabulary. Secondly they should posses economic, marketing, accounting, negotiations, electronic commerce and secretary knowledge which are related. Thirdly the student should have good translation ability, and whats more, the person should experience using office softwares, fax and scanning machine. Finally, they must deal with foreign business correspondence and marketing reports.2. business communication ability A qualified business English student should firstly have a good knowledge of specialty knowledge, such as English reading and writing ability. Then they should cope with daily business activity, correspondence in English by themselves. Thirdly, they are eligible for oral interpretation and translation of daily business activity. Moreover, the student should be familiar with the basic flow of foreign trade business. At last, the person know well the electronic commerce, insurance and economic principle of operation which are related in economic field.3. The Renewal of Commercial Knowledge With the exception of mentioned commercial knowledge and communication ability, a qualified business English students should also keep pace with the times and renew their business knowledge. Then mastering latest development of international business is necessary. Furthermore they should keep abreast of current development in business activity at home and abroad, such as globalization, technological innovation, trade barrier, corporate culture, crisis management and so on. 4D. Practical Ability1. practical experience and ability Firstly, a qualified business English student should master modern office software and basic practice competence which include application of office facilities, like copying machine, scanner, facsimile, computer , camera and projector. Secondly, they should have good knowledge of business English integrating skills: familiarizing business affairs and business negotiation skills. Thirdly, the student must know well about business English specialist knowledge such as going on a field trip to related enterprises and companies. At last, the person ought to practice in exhibition such as through International Exhibition and understanding more about elementary procedure of exhibition.2. Business Occupational skills待添加的隐藏文字内容3 A qualified business English student should posses the connection skills between job and major: the changing pattern “occupation-curriculum-profession” is a truth in the relationship of job and major. Because of this, a business English student must be familiar with his or her own career objectives, professional positions. (纪淑军, 2005 )E. Business Etiquette Business etiquette that people need respect each other is a rule of conduct in business affairs. The student should portray a good image in communication. They must be polite and take an attention to his or her behaviors. They who should avoid all kinds of uncultivated and discourteous behaviors ought to be courteous and natural. When they do something or make a speech, they need to get up on the right side. (杜岩，2011)III. How to Foster Business English Ability A. master the knowledge in classroomIts not enough for a bussiness English student to have only get educated in the classroom. A qualified college student is supposed to clearly realize his or her learning goals. In college and university, students first tasks should be learning basic skills such as theories and knowledges. However, steady professional knowledge is also important. They must pay attention to the expansibility of learning. They should make great efforts to know well about professional knowledge and come to word-perfect degree. B. practice knowledge out of classroom The business English student ought to make a choice about his outlet. Not only thinking a lot of a high salary job, but also a job which suit him.Integration of theory with practice is essential too. Ordinarily he can do some practice in college or university. The person should do this with classmates or friends intentionally. On vacation, he may do some part-time jobs. Exercitation could accumulate experience. Practice knowledge out of classroom and possessing abundant experience are initial term to find a good job after graduation.Reference 1See linguist braj Kachru's theory of the "expanding circle" 2005年4月2陈冠英. 谈外语教师的素质, 中小学外语教学, 2000年第1期 3肖典英. 大学商务英语课程团队教学法J, 中山大学学报论丛, 2005年第25卷第2期.  4纪淑军. 商务英语专业实践教学体系的构建J, 中山大学学报论丛, 2005年25卷第3期.  5杜岩.商务礼仪北京航天航空大学出版社,2011年5月