BEC高级真题集24口语部分参考答案.doc

真题集2 Test 1SpeakingPart 2A Customer relations: the importance of making customers feel valued B company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyKey:A In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be make in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C As we all know, signing an agency agreement with a firm is a customary practice in marketing. If your agent works effectively, it will help you to push the sales of your products and gain profits for you. But how can you ensure that your agent maintains a high level of effectiveness? One way, I think, is to make an attractive encouragement program, that is, to sep up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commission. Another way is to check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, you should immediately correct. If your agent runs into some difficulties, you should after a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.Part 3Staff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:How to set up the scheme so that all staff feel they can contributeHow suggestions from members of staff could be evaluated.Key:A: Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make contributions?B: I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A: Thats sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside?B: Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A: Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the companys website for idea collection since internet is almost available for all staff members.B: As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A: You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions.真题集2 Test 2SpeakingPart 2A Communication skills : the importance of foreign language training for selected employeesB advertising: how to select a suitable agency to handle a companys advertisingC finance: how to decide whether to float a company on the stock market.Key:A In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B Advertising: how to select a suitable agency to handle a companys advertising In order to select a suitable agency to handle a companys advertising, I think the following three points should be considered. First, the selected agency should have good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C Several aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of directors duty, all kinds of expenses, tax and so on.Part 3:Staff RelocationYou company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff:Discuss, and decide together:Which types of financial incentives the company could offer to staffWhat information staff would need to know about the new location.Key:A: Our company will open a new branch in another part of the country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B: Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many people want to work there. Away from their families and old co-workers, they may feel lonely and less-motivated.A: Thats a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowance.B: Good idea. Besides, the company can address the staffs housing need by relocating or establishing temporary permanent housing arrangement for them.A: I agree. The company should provide staff with sufficient information about the new location.B: Yes, the information about the local people can culture is very useful and important. That can help them get prepared before they are sent there.A: And so is the information about the surrounding environment, including climate, local customs, peoples living habits, etc.B: I couldnt agree with you any more. All the information you mentioned will make them adjust to the new work place.真题集2 Test 3SpeakingPart 2A personal management: the importance to a company of having well-motivated staffB strategic planning: how to decide whether to purchase or rent company premisesC Sales：How to ensure that price levels for new products are set appropriatelyKey:A First and foremost, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. There is another point, which is often neglected, and I would like to mention it here. A well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. Thats all. Thank you.B First of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our companys financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break companys cash flow or even undermine the companys normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C First, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.Part 3:Health and Fitness FacilitiesYou company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:What benefits the centre would bring for the companyHow to promote the need for health and fitness to all staffKey:A: You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B: The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life. A: Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B: Thats true. And I also believe that the fitness centre will simulate the staffs enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A: Exactly. Then how to promote the need for health and fitness to all staff?B: In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A: Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.B: Good idea!真题集2 Test 4SpeakingPart 2A Market research: the importance of finding out about customers habits and attitudesB Financial management: how to identify ways of reducing costs in a company C Communication：How to achieve an effective working relationship between different departments within a companyKey:A As we all know, your customers habits and attitudes will exert a great influence on the production and sales of your products, or services. Customers habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customers attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B The general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the company make best use of their tale