商务英语热门话题.doc

2010年商务英语热门话题：FactoryTour参观工厂(一)商务英语考试网 更新：2010-6-2 编辑：小麦thea对话1A: Good afternoon, Mr.Green. Im Jill, Mr.Smiths secretary. Would you like to look around the factory first?下午好，格林先生，我是吉尔，史密斯的秘书。您要先参观一下工厂吗？B: Yes, I would.是的。A: Now this is our office block. We have all the administrative departments here: Sales, Accounting, Personnel, Market Research and so on.这是我们的办公区，我们所有的行政部门都在这儿：销售部，会计部，人事部，市场调查部等等。B: Whats that building opposite us?对着我们的那座楼是做什么的？A: Thats the warehouse where the larger items of medical instruments are stored. We keep a stock of the fast-moving items so that urgent orders can be met quickly from stock.那是储存着大量医疗设备的仓库。我们储存着大量医疗设备以备紧急之需。B: If I ordered an X-ray apparatus today, how long would I have to wait for the delivery in Scotland?如果我今天订一套X光设备，要多长时间运到苏格兰？A: I think youd better speak to our works manager, Mr. Smith. Youll meet him when we go over to the factory. Well go there now. ( In the workshop) This is one of our three workshops. This is the delivery bay here.我认为您应该同我们的生产经理史密斯先生谈。在参观过程中我们会遇到他。我们现在去那儿。（在车间）这是我们三个车间的一个。这是运输车间。B: Oh, I see.哦，知道了。A: The steel sheets and bars come in, as you see, in different sizes and are unloaded onto the delivery bay here, We buy them in from a steel works in Wales. This is the new conveyor belt we had installed last year. We doubled our output in this department as a result.就像您看到的，不同型号的钢板和钢丝运来了，并且在运输车间。我们是从威尔士的钢厂买来的。这是我们刚安装的输送带，使我们的产量提高了两倍。B: Oh, really?哦，真的吗？A: Ill take you to the assembly shop.我带你们去看看我们的装配车间。B: Its up to you.您决定吧。A: Ok, lets go.好。请吧。B: All right.走吧。 2010年商务英语热门话题：FactoryTour参观工厂(二)商务英语考试网 更新：2010-6-2 编辑：小麦thea对话2.A: Mr. Brown, Id like introduce you to Mr. Lee, the plant manager.布朗先生，容我向您引见工厂经理，李先生。B: How do you do, Mr. Lee?你好，李先生。C: How do you do, Mr. Brown? Its a pleasure to meet you.你好，布朗先生，很高兴见到您。B: The pleasures mine.这是我的荣幸。C: Ill give you a complete picture of or operation.我会把我们制作过程的总图给您。B: Thank you.谢谢。C: First, Ill show you an 8-minute multimedia.首先，我为您映放8分钟的多媒体简介。对话3.A: When was this factory founded?这家工厂是何时成立的？B: In 1976 with a capital of 2 million dollars.1976年，当时资本为200万美元。A: How many employees do you have?有多少雇工？B: There are about 1200 in the plant, and 80 in the office.1200名工人，80名职员。A: Are you expanding your plant?贵公司在扩厂吗？B: Yes,. Our new plant will start production next month.是的，我们的新工厂下个月开始动工生产。A: That will help to speed things up.那会有助于加快出货速度。B: Of course. It has taken two years altogether.当然了。新厂的建成总共花了两年的时间。对话4.A: I hope the noise isnt bothering you.希望这些噪音没有打扰您。B: No, not at all. Im accustomed to this sort of thing.一点也不会，我已经习惯了这种声音。A: If theres some place youd like to stop, dont hesitate to ask.如果想在哪儿停下来，不要不好意思说。B: Thank you. Ill keep that in mind.谢谢，我会记在心里的。A: Ive heard your plant is phasing in robots.听说你们工厂逐渐采用机器人设备了。B: Yes, we began last spring.是的。从去年春季开始的。A: These machines seem to be the most modern ones of their kind.这些机器似乎是同类中最新型的。B: Thats true. We believe that superior equipment makes for superior products.没错，我们相信优良的设备有助于生产优良产品。 2010年商务英语热门话题：BusinessCredit商务资信(一)商务英语考试网 更新：2010-6-2 编辑：小麦theaA: Good Morning, sir, what can I do for you?早上好，先生，我能帮你忙吗？B: Well, I have got a new partner in a big transaction, and planned to sign a contract at the end of this month. So Id like to know more about that company.是这样的，我在一笔大买卖中结交了一位新的贸易伙伴，并计划在月底签约，因此，我想了解这家公司更多的情况。A:Which country is that company registered in?这家公司是在哪个国家注册的？B: Australia. What should I do if I want to get the credit information of our cooperate partner?澳大利亚。如果我想了解我们合作伙伴的资信问题，我们应该做些什么？A: Its not complicated, the only thing for you to do is to fill in a form and sign it. Then we send it to our branch office or agent in the relevant country Via fastest method. They will do per your request, then send the report back. Of course it is in a Confidentiality, we will then pass the report to you as soon as we get it.这并不复杂，你所做的唯一一件事就是填表并签字，然后，我们将以最快的速度将表传到我们办事处或者代办处。他们将依据你的要求办理，然后将结果送回。我们一收到报告就尽快转给你。B: Well, what about the service fee?那我们需要支付多少费用？A: For our long-term clients we only charge some direct fees like telephone or fax fee.如果是长期客户我们只收直接费用，比如电话费和传真费。B: May I bring the form back and fill it?我可以把表带回去添吗？A: Yes, of course. Here you are. Please call me at any time if you have any questions.当然可以，给你。如果有任何问题请随时给我电话。B: Thank you very much. Bye-bye.非常感谢，再见。A: Bye-bye. 再见 2010年商务英语热门话题：BusinessCredit商务资信(二)商务英语考试网 更新：2010-6-2 编辑：小麦theaA: Good Afternoon, miss. Im here asking for your help.下午好，小姐，我来这需要你帮助。B: Whats it, please? 请说吧？A: My company has just concluded a business transaction in Guangzhou Export Commodities Fair. I mean my company is to export the tons of food oil to an Indian company. The Indian company insisted on paying my company by time L/C. So I doubt if the Indian company has money to pay us. 我的公司刚刚在广州出口商品交易会上做成一笔交易。我的意思是：我们公司准备出口 10 吨食用油给一家印度公司。这家印度公司坚持以远期信用证付款，因此，我怀疑这家印度公司是否有能力支付钱给我们。B: I see. You want our bank to make an investigation of the money position of that Indian company ? By the way, how would you accept their time L/C?我明白了，你要我们银行调查这家印度公司的财务情况。顺便问一下，你们怎么接受他们的远期信用证付款？A: Yes, I want you to make a credit investigation for my company. Food oil isnt selling well, so my company accepted time L/C payment.是啊。我想请贵司为我公司做一个资信调查。现在食油卖得不怎么好，因此我们公司接受了远期信用证付款。B: Please fill out this from with detailed information, such as the full name of the Indian company has an account and the account number.请把那家公司的详细情况如公司全称，开户银行以及账号填写在这张表上。A: () Here you are. 好了，给你。B: Oh, its the Indian Central Bank. Our bank has correspondent relations with it. It can help us.噢，印度中央银行。我们银行与他们有业务来往，这就容易多了！A: Great! Do you have relations with all the foreign banks in the world? And how much should I pay now?太好了，你们与所有国外银行都有联系吗？我应该付多少费用？B: RMB200 in advance. Our bank has relations with most of the foreign banks in the world, not all.预付 200 元，我们银行与国外大多数银行都有联系，但不是全部。A:Wen can I get the result?我什么时候能知道结果？B: About one week. Ill call you.大约一周，我会给你电话。A: Thank you for your help. 谢谢你的帮助。B: Youre welcome. 不用客气。 2010年商务英语热门话题：MarketResearch市场调研(一)商务英语考试网 更新：2010-6-2 编辑：小麦theaMarket Research 市场调研对话1：A: Your new task is to reach US $20 billion by the end of 2006. Thats a magnificent task. How can you make sure you will accomplish it?你们的新目标是到 2006 年底增到 200 亿美元，这是宏伟的任务，你们怎样完成这个任务呢？B: Well, in addition to improving the quality of our products, we need to open more international markets.除了提高我们的产品质量，我们还需要开拓更多的销售市场。A: As far as I know, you have many regular customers.据我所知，你们有很多老客户。B: Yes, most trading companies have regular customers. But it is quite another story for those manufacturing enterprises that have just started exporting. They cant find certain distribution channels.是的，大多数贸易公司都有老客户，但是对于那些刚刚开始出口的生意的生产企业来讲情况就不同了，他们找不到分销渠道。A: Do you have any particular plan to help them to open up new markets?你们有没有特别的计划帮助他们打开新的市场？B: Yes, we do. In order to help them build up marketing channels, we have decided to strengthen market research and gather more information from various resources, such as national trade statistics, trade journals and directories, international organizations and field investigations.有。为帮助他们建立销售渠道，我们决定加强市场调研，从各种资源，比如国家贸易统计资料，贸易杂志和名录，国际组织和实地调查搜集更多的信息。A: I agree that a good marketing channel is important and indispensable to the success of exporting, Besides, as a friend of yours, I would suggest that you should be still more flexible in doing business.我同意一条好的销售渠道对顺利出口是至关重要和必不可少的。另外。做为你们的朋友，我建议您做生意更活些。B: Thank you for your good suggestion! As a matter of fact, we need to make improvement in many areas. 谢谢你的建议！事实上，我们需要许多方面进行改进。A: Yes, you said it. 您说对了。对话2.A: How is market research carried out?怎样进行市场研究？B: Thats a very wide question. But to put it in a very simple terms, one of the objects of market research is to find out这是一个范围很广的问题。但简单地说，市场调研的目标之一就是找出这种产品是否有市场，在市场上是否能出售这种产品。A: Who does this kind of job then? 那么谁做这种工作那？B: Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists.有时候是我们自己搞调研，但对于那些开发费用高的主要产品我们请专家调研。A: Do you own salesmen take part? 你们自己的销售人员参加吗？B: In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior salesmen are brought in.在开始阶段，只有地区经理参加，如果我们搞试销，一些高级销售元也参加。A: It seems to me that the salesmen receive some special training.依我看，销售员似乎接受了一些特殊的训练。B: Yes, they all have initial training course when they first join the company, and this includes product training.是的。他们在进公司时，都进行了培训，其中包括产品知识培训。A: What is that? 什么意思？B: As a salesmen he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce.作为一名销售人员，他 / 她必须对公司的产品的用途，设计，特点，独特的优点等等都要非常了解。 2010年商务英语热门话题：MarketResearch市场调研(二)商务英语考试网 更新：2010-6-2 编辑：小麦thea对话3.A: Im thinking of starting a new business.B: What sorts of business will it be?A: Ive been thinking about a fast food place.B: More and more people are eating out and fast food places get a lot from the business.A; From what Ive read, the trend of eating out instead of at home continues to increase every year.B: Youre right. That business would probably be a money market if youre in the right location. Have you done any research on location or which kind of fast food is more popular?A: I have done some, but I need more information before I make a final decision.B: There are professionals you can go to for help. Have you contacted one?A: I havent yet. I thought I would do some basic research on my own first.B: Will you go with one of the major fast food franchises?A: That is probably the most secure way to go. A franchise from one of the major fast food places like McDonalds is very expensive, however.B: If you are thinking of one of the big names in fast food, you might want to survey the local high school students to find out their preference.A: I did that!对话4.A: Yes?B: I am from the Roman Company. Heres my card. I would like to ask you a few questions.A: Why?B: We are conducting a market research. We want to know how many people use the Roman detergent This information is used to plan the marketing policy so that no risks are involved in production. That is to say that our production will then be according to demand.A: Hmmm You seem to be all right. You may come in. Please sit down.B: May I have your address?A: Here it ison this card.B: Thank you. May I know your occupation, please?A: Im a doctor.B: I see. What detergent do you use?A: I like the Clean brand.B: May I know why youve chosen the Clean? The price is higher than the others on the market.A: Well, let me see. Hmmm it washes clothes clean. I neednt soak them for too long, you know. But as I tell my wife, what I really like about the Clean brand is the smell. It is really very nice.B: Have you tried the Roman detergent yet?A: Yes, once. It washed quite clean. Nevertheless, I cant stand the smell. It is really nauseating.B: So, the type of smell is important to you.A: Yes. So long as your companys detergent has that smell, I wont buy it.B: I see. Heres a sample for you so that youll be able to try our latest detergent on the market. Please try it. It smells quite different from our previous detergent: it dissolves readily in water and washes clothes very cleanly in the shortest time ever.A: OK. Thank you.B: Thank you for your time. Have a nice day.对话5.A: You come to Shenzhen quite often, dont you?您经常来深圳吗？B: Well, I drop by in Shenzhen whenever I take a trip around the countries in Southeast Asia.是的。每当我到东南亚各国旅行时，都会顺便到深圳。A: Then you must be quite familiar with the garment markets in that part of the world. How about giving me a rundown on it?那您一定对该地区的服装市场相当熟悉了。简要地给我介绍下如何？B: With pleasure. 非常乐意。A: Do you have any idea how textile markets are going nowadays?你知道目前的纺织市场状况如何？B: Just so so, it is neither too bad nor too good.马马乎乎啦，我应该说不是很好，也不是很坏。A: Do you think our products are competitive enough in an international market?您认为我们的产品在国际上具有足够的竞争力吗？B: Pricewise yes, but in terms of its guaranteed service over a long period of time, I would say no.就物价来说，有的。但是以长期保证服务的观点来看，我就要说不行了。A: Ill keep that in my mind. Well, thank you very much for sparing so much of your precious time.我会记住您所说的。非常感谢您抽出这么多宝贵的时间。A: Thats all right. Any time. 别客气。欢迎随时再来。 2010年商务英语热门话题：Advertisement广告营销(一)商务英语考试网 更新：2010-6-2 编辑：小麦thea1.A: Is this the Black House Advertising Agency?请问您是黑马广告公司吗？B: Yes, it is. May I help you?是的，有什么需要帮忙的？A: Id like to talk with one of your consultants. I need some suggestions on how to market my product.我想和你们的顾问谈谈，我需要一些有关如何销售我公司产品的建议。B: Im a consultant. First of all, .我就是顾问，首先，您是做那一行的？A: We are a business suit company. We offer a variety of business suit.我们是一家西装公司，经营各式各样的西服。B: Oh! Very good! Have you thought about advertising in newspapers and magazines such as Businessman? You can introduce your products to a special group of readers and attract their attention with eye-caching illustrations photos.啊！很好！您想过在报纸杂志比如（商人）上刊登广告吗？您可以将您的产品给特定的读者群，而且还可用抢眼的插图吸引读者。A: I quite agree with you, but its said that advertising on radio is cheaper.我非常同意您的观点，但据说在广B: I see what you mean. But on one hand, we cannot advertise very long on radio because it is expensive. Time is very limited. On the other hand, people seldom listen to the radio now. Only very established, well-known companies can successfully advertise through radio.A: And what about television commercials?B: As we all know, of all the advertising media, TV is the most expensive but it attracts a large number of viewers because combines sound, movement and color together and people can see the real thing.A: I see. Maybe I should advertise our products in survey shows that people tend to rely more on personal sources for information on advanced products such as computers, and more on magazines for information ordinary products such as clothing and so on.B: That makes sense. You are certainly targeting specific customers such as businessmen. 2010年商务英语热门话题：Advertisement广告营销(二)商务英语考试网 更新：2010-6-2 编辑：小麦thea2.A:.我有个不花钱做广告的办法。B: Free? How? 不花钱？怎么做？A: Well write some articles to introduce your company and the products you are introducing to the market. Then well send them to the local newspapers.我们写文章介绍贵公司以及你们推向市场的产品。然后把稿件发给地方报纸。B: Thats a good idea. But do you think they will accept them?好注意。不过您认为他们会接受吗？A: Well, at