化妆品公司地区营销策划报告.ppt

,Yangjiang NWP Report,Region:SCMade by:Wilson Wu Suigion YeungReviewed by:Date:Oct.2009,2023/2/5,Yangjiang NWP,2,-Yangjiang Total Trade Zone Summary阳江总贸易地区概要,-Trade Zone Summary By District贸易地区概要,-Total CIP Project Summary总CIP项目概要,-Yangjiang Introduction 阳江介绍,Table of Content,2023/2/5,Yangjiang NWP,3,Yangjiang is located in the west coast of Guangdong province,(阳江是一坐座落在广东省西边海边城市)it covers an area of 7,900 square kilometers,(有着7900平方千米的海岸线)with a population of over 2.3 million(约有2300万人口).Yangjiang governs 5 counties(cities,districts)(阳江总共有5个地区组成),namely,(分别是)Jiangcheng District,Yangchun City,Yangdong County,Yangxi County,Hailing Economic Development Experimental Zone.Yangjiang is adjacent to the Pearl River Delta（阳江紧邻珠三角地区）,hub of western Guangdong brief.Yangjiang enjoys good infrastructure（阳江拥有众多优势),such as water-supply facilities(水利条件便利）,electricity-supply facilities（电力条件便利）,communication network and transportation（完善的通讯及交通运输网络）.Kaiyang super highway（开阳高速公路）,Yanhai Super highway（阳海高速公路）,（325国道）state highway No.325 and（三茂铁路）the Railway Sanmao(from Sanshui to Maoming)get through the whole city（贯穿整个城市）.There are a lot of seaports in the south of Yangjiang.（阳江南部码头众多)The city is blessed with an excellent ecological environment(这个城市被上天赐予了优越的生态环境)and attractive sceneries(景色迷人）such as Zhapo downtown of Hailing Economic Development Experimental Zone.Yangjiang is also rich in natural resources and local produce（阳江自然资源丰及特产丰富），.It is known as“China Scissors of all”in China.There are a lot of well-known knife production companies（那里有很多著名的刀具制造公司在阳江公司）in Yangjiang,such as(例如)Shibazi,Yinying,Yongguang,Shengda,etc.,Yangjiang,179km,Yunfu,Guangzhou,Maoming,138km,201km,Geographic Map,Zhaoqing,246km,150km,218km,Data resources:2009 China City Statistics Yearbook,Foshan,Jiangmen,2023/2/5,Yangjiang NWP,4,*Data resources:2009 China City Statistics Yearbook,City Index Rank,Guangdong Province,2023/2/5,Yangjiang NWP,5,Data resources:2009 Strategy Analysis Pack,There is no Watsons store in Yangjiang.DBRs are developing in this city.阳江还没有屈臣氏商场,而DBR在这个城市正处于发展上升的趋势.Our competitor has not entered the market.Watsons can open a shop as a pilot in the citys best TZ.我们的竞争对手还没有进入这个市场.屈臣氏可以开拓一个市场,成为中心地区的先峰,DBR Review&Competitor Status,2023/2/5,Yangjiang NWP,6,Jiangcheng has the highest density of population and Hailing is a tourist attraction.江城有着很大的人口密度,出海是它的一个很好的旅游资源.The most prosperous area of Yangjiang is highlighted in yellow.,*Data resources:Government website updated by 2006,Yangjiang District Index Rank,2023/2/5,Yangjiang NWP,7,-Yangjiang Total Trade Zone Summary,-Trade Zone Summary By District,-Total CIP Project Summary,-Yangjiang Introduction,Table of Content,2023/2/5,Yangjiang NWP,8,13,Yangjiang TZ Map,2023/2/5,Yangjiang NWP,9,CC,DC,RC,RC+OC,SC,1,2,3,Yangjiang TZ Map Downtown,2023/2/5,Yangjiang NWP,10,Yangjiang Total Trade Zone Summary,2023/2/5,Yangjiang NWP,11,Trade Zone Summary By TZ Type,2023/2/5,Yangjiang NWP,12,-Yangjiang Total Trade Zone Summary,-Trade Zone Summary By District,-Total CIP Project Summary,-Yangjiang Introduction,Table of Content,2023/2/5,Yangjiang NWP,13,Yangjiang TZ Summary,2023/2/5,Yangjiang NWP,14,Yangjiang TZ Priority List,2023/2/5,Yangjiang NWP,15,There is only 1 mature trade zone in Yangjiang at the moment（阳江目前只有一个成熟的商业区）.Open 1 store in this trade zone first and make further decision by the performance of this store（首先在这商业区开一所商店，视其经营状况做出进一步决定.,NWP Observations&Advices,2023/2/5,Yangjiang NWP,16,CC,DC,RC,RC+OC,SC,1,2,3,Jiangcheng District,2023/2/5,Yangjiang NWP,17,Shopping Center,Watsons Store,O,Office Building,Hospital,Bus Station,Metro,Retail Strip,Dept Store,Hypermarket,H,Hotel,G,E,Government Bureau,Education,KFC,McDonalds,Resident,CIP,Over bridge,Under ground,4,Driveway Bi-direction,60m,Walking Street,Nanen Rd,Donhfengyi Rd,Nanen Rd,Xinhuabei Rd,Huanchengbei Rd,Huanchengdong Rd,Qiaoxin Rd,Longjin Rd,Huanchengnan Rd,Jixiangxi Rd,10m,2,12m,1,Main traffic flow,Road width:60m,Target Building,Partition Barrier,2,Nanen Rd.南恩路Xinhuabei Rd.新华北路Baili Mall(CIP)百利商场,1.Trade Zone Map:Nanen Rd,3,2023/2/5,Yangjiang NWP,18,Trade Zone:Nanen Rd.,NWP conclusionNanen Rd.is the only CC TZ in Yangjiang which attracts a larger number of people from all parts of the city to shop everyday.This area has huge commercial volume（这个区域拥有巨大的商业潜力）.As there is no Watsons store in Yangjiang,we should open the first store in this TZ（鉴于阳江还没有屈臣氏进驻，我们的第一所商店应该开在这个商业区）.,Current Store Performance Review,1.Trade Zone Summary,Back to Priority List,TZ Type:CC,2023/2/5,Yangjiang NWP,19,Shopping Center,Watsons Store,O,Office Building,Hospital,Bus Station,Metro,Retail Strip,Dept Store,Hypermarket,H,Hotel,G,E,Government Bureau,Education,KFC,McDonalds,Resident,CIP,Over bridge,Under ground,4,Driveway Bi-direction,Walking Street,Dongfenger Rd,6,30m,4,15m,Mojiang Rd,Beihuan Rd,Shiwan Rd,Shiwannan Rd,Erhuanbei Rd,1,2,R,H,Main traffic flow,Road width:60m,Target Building,Partition Barrier,Shiwannan Rd.石湾南路Causeway Bay 铜锣湾广场Fazhan Plaza 发展广场,2.Trade Zone Map:Shiwannan Rd.,3,2023/2/5,Yangjiang NWP,20,Trade Zone:Shiwannan Rd,NWP conclusionIt is an RC trade zone with high-quality residents.But currently business is simple.Wait and see.,Current Store Performance Review,2.Trade Zone Summary,Back to Priority List,TZ Type:RC,2023/2/5,Yangjiang NWP,21,Shopping Center,Watsons Store,O,Office Building,Hospital,Bus Station,Metro,Retail Strip,Dept Store,Hypermarket,H,Hotel,G,E,Government Bureau,Education,KFC,McDonalds,Resident,CIP,Over bridge,Under ground,4,Driveway Bi-direction,60m,Walking Street,Dongfengyi Rd,Dongfenger Rd,Renmin Rd,Dongmen Rd,Xiping Rd,Jixiangxi Rd,Jixiangdong Rd,Huanchengbei Rd,2,20m,1,Main traffic flow,Road width:60m,Target Building,Partition Barrier,Renmin Rd A-Best,3.Trade Zone Map:Renmin Rd.,2023/2/5,Yangjiang NWP,22,Trade Zone:Renmin Rd,NWP Conclusion概况Renmin Rd.is an RC TZ in Jiangcheng district.A.Best is the only generator in this TZ（ABest是这个商业区唯一的交通要道）.Peoples Square attracts a lot of residents（人民广场吸引了许多当地居民）.However,this TZ is too close to Nanen Rd.CC TZ（然而，这个商业区过于靠近Naen路CC商业区）.Wait and see（让我们静观其变）.,Current Store Performance Review当前商铺概况,3.Trade Zone Summary,TZ Type:RC,Back to Priority List,2023/2/5,Yangjiang NWP,23,-Yangjiang Total Trade Zone Summary,-Trade Zone Summary By District,-Total CIP Project Summary,-Yangjiang Introduction,Table of Content,2023/2/5,Yangjiang NWP,24,Total Yangjiang CIP Project Summary,Thanks For Your Attention!,