nokia设计管理2.ppt

Shape,3310,7210,7650,8310,Shape,3310,7210,7650,8310,Shape,2004,2003,2002,Translucent,Texture,Texture,Metal,Texture,Chamois,Color,Nokia5100,Color,Nokia3310,Nokia7250,Color,V690,V860,V70,V500,Shape,Nokia,Motorola,6150,3310,5140,6820,Comparison,SGH-V208,5100,7200,A300,Nokia,Samsung,6230,Texture,Comparison,Color,Nokia,Siemens,1118,2128,8310,3200,Comparison,Summary,Innovation in NokiaInnoventInnovation design,Innovation,Innovation in Nokia,New Attitudes in Innovation,Innovation in Nokia,Collaboration,Connect,Clarify,Accelerate,Innovent,Collaboration not control is essential to quickly bring innovative ideas into focus.Leading edge entrepreneurs find that kind of partnership with Innovent.,Innovent,Innovation design,Nokia Design Team,Innovation design,Frank Nuovo,How does they keep their creative flow?,6800,5100,3660,6800,5100,Market situationReasonDesign management,Nokia in 2004,Market situation,Net sales by market area 2003,Market situation,Net sales 19992003,EURm,Market situation,Operating profit 19992003,The ten largest markets in 2003 represent 61%of Nokias total sales.,Nokia first quarter 2004 net sales decline 2%with continued good profitability.,Market situation,NOKIA Q1 RESULTS-REPORTED,Market situation,Reason,JORMA OLLILA,CHAIRMAN AND CEO,What if you could communicate with anything?What if you could understand anyone?What if one day you could share your world with your friends?At Nokia we never stop challenging the future.,Thank you!,Thank you!,指导：何人可制作：江蕊,