Case Study Audi：奥迪的案例研究.ppt
Case Study:Audi,2,1.Schematics(wireframes)2.Jumping Boxes“3.Right vs.Left Navigation,3,Schematics,Documents separate&independent,Problem:Traceability,Changes&updates inefficient Version control problematic,4,Schematics,Solution:Adobe GoLive,Sitemap and schematics linked 1:1Components=modular constructionWebDAV server concurrent work on schematicsremote access by clientCross Platform:PC and Mac;HTML,Convergence of deliverables,5,Schematics,6,Schematics,Disadvantages,Site file grew to 30+mbUnstable,crashedSitemap tool is suboptimalDidnt get team buy-in,Overall GoLive met our expectations,but is the wrong tool for the jobUnderscores need for an IA tool,7,1.Schematics(wireframes)2.Jumping Boxes“3.Right vs.Left Navigation,8,Jumping Boxes,Users surf with different window sizes,Problem:Variable Browser Sizes,One screen size Web design Right navigation must be visible,9,Jumping Boxes,Three page layouts offered S,M,Lfrom 640 x480 to 1024x768,Automated Layout,Fulfilled CI constraints Brand:“Vorsprung durch Technik”,10,11,Jumping Boxes,Disadvantages,Technically difficult to implementUsability problems?Not needed for all page types,A complex solution for a simple problem,12,1.Schematics(wireframes)2.Jumping Boxes“3.Right vs.Left Navigation,13,Right vs.Left Navigation,Right navigation=Audi as innovator,Challenge:Competitive Difference,Smoother interaction with scrollbar Greater focus on content Subjectively accepted by users,14,Right vs.Left Navigation,2 prototypes:1 left&1 right navigation64 users:2 groups,External Test:www.SirValuse.de,Part 1 Six tasks were timedPart 2-Eye movement analysisPart 3-Interviews,15,Right vs.Left Navigation,Time,Tasks,12 3456,R,L,Significant,Part 1-Hypothesis,16,Right vs.Left Navigation,Time,Tasks,12 3456,R,L,NoSignificance,Part 1-Results,17,Right vs.Left Navigation,Method:www.MediaAUser rapidly coordinate clicks with where they look,Part 2 Eye movement,Hypothesis:right navigation focus on content,18,Right vs.Left Navigation,Results:Stronger focus on content,19,Right vs.Left Navigation,Do you like the right navigation?,Part 3 Interview,:|,:),:(,7,23,2,20,Right vs.Left Navigation,Normal”methods with 25 participants,Subsequent Usability Test,Corroborated findings of first testNo difficulties with a right navigationPositive subjective responseOnly 1 commented on right navigation,21,Right vs.Left Navigation,Conclusions,Users are ambidextrous in terms of navigation positionConsistency and learnabilityPeople expect that websites varyInteraction given by design and layout,not prior expectations(Affordance),Thank Youjimrazorfish.de,
