水果主题酒店创业计划书.ppt

水果主题酒店,L/O/G/O,目录,1.背景,2.设计说明,3.设计方案,4.营销策略,5.财务预算,6.经营风险与对策,旅游交通，旅行社，旅游饭店是旅游业的三大支柱，饭店业的发展反应并促进地方经济的发展。主题酒店是以某一特定的主题，来体现酒店的建筑风格和装饰艺术，以及特定的文化氛围，让顾客获得富有个性的文化感受；同时将服务项目融入主题，以个性化的服务取代一般化的服务，让顾客获得欢乐、知识和刺激。历史、文化、城市、自然、神话童话故事等都可成为酒店借以发挥的主题。主题酒店的推出在国外已有50多年的历史。世界上最早的主题酒店兴起于1958年加利福尼亚的MadonnaInn，首先推出12间主题客房，随后发展到109间，成为当时最早、最具代表性的主题酒店。发展在美国拉斯维加斯，现在该城被称为“主题酒店之都”。,背景,设计说明,我们设计是以水果为主题的酒店。结合现代科技感的手法，可以将它定位于休闲度假类。,我们的酒店可以满足高档酒店的各种功 能配套，而高档的装修风格在整体上也体现了生活品质。,当消费者进入我们酒店后，可以感受到无限的新奇感，仿佛进入了另一个空间，亲身感受豪华的气息。,01,02,03,设计方案,1、前期进行调查问卷2、前台设计3、走廊，楼梯设计4、客房设计5、阳台设计6、果园设计,大堂设计,当我们走进大堂。我们可以看到用xx做的桌子，以及xx做的沙发,酒店的总体造型我们将用水果xx，酒店的大门用xx,大堂的背景我们将采用xx，给人带来一种xx的感觉。,大堂,feature 01,feature 02,55%,16%,45%,41%,16%,50%,A product,B product,C product,通过调查问卷的形式了解社会中高收入人群，在平时旅行或度假期间，喜欢去哪里游玩，并会选择怎样的酒店？并调查一下他们对水果类主题酒店有怎样的看法？,前期调查问卷,走廊,4,1.xx水果,2.xx水果,3.xx水果,楼梯,电梯,4.Describe contents for a Step1-Description of the sub contents-Description of the sub contents,走廊、楼梯设计,客厅，厨房,01,卧室,02,浴室,03,客房设计,阳台设计,果园设计,免费采摘,自费采摘,Description of the companys sub contents,Description of the companys sub contents,入住我们酒店xx房间的可以获得一次免费果园之旅，他们可以利用空闲时间前往，体验采摘乐趣，采摘到的水果归客人所有。,入住我们酒店xx房间的客人只需付xx元即可参加这次活动。而入住我们酒店xx房间的则需加付xx元。,营销策略,我们的酒店是以水果类为主题的。水果是一种健康的象征。我们主要争对的客户群是中高收入者。,20.4%,Description of the companys products,20.4%,Description of the companys products,90%,Description of the companys products,38%,Description of the companys products,Click to edit title style,Click to edit title style,2005,2006,2007,2008,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,A title about content,Describe a vision of company or strategic contents.,Click to edit title style,Please write down of feature for the product.,feature,merit,necessity,Please write down of feature for the product.,Please write down of feature for the product.,ContentsThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,Click to edit title style,Click to add Text,Click to add Text,Click to add Text,Click to add Text,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,-Description of the contents,-Description of the contents,“A title about content”,CompanyL/O/G/O,-Description of the contents,Click to edit title style,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,Title,Description of the contents,Title,Text,Text,Text,Text,Text,Text,Description of the contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Contents,Contents,Contents,Contents,Click to edit title style,Content 03,Content 02,Content 01,Description of the contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Description of the contents Description of the contents,Description of the contents Description of the contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to add Text,Click to add Text,Click to add Text,Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,Title,Contents,Contents,Contents,Contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to add Text Click to add Text Click to add Text Click to add Text,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to add Text Click to add Text Click to add Text,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to add Text,Click to edit title style,Click to edit title style,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,A B C D,80%,90%,30%,55%,A.Description of the contents,B.Description of the contents,C.Description of the contents,D.Description of the contents,Text,Text,Text,Text,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Description ofthe contents,Description ofthe contents,Text,Text,Title,Click to edit title style,20062007,2005 2004,2003 2002,2001 2000,Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,Click to edit title style,CEO,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Thank You!,