IPTV经验分享PCCW.ppt
,Experience Sharing,.Beyond IPTV at PCCW,Frederick Chui,SVP,International Products&Solutions28 March,2007,Agenda,About PCCW,PCCW Business TransformationEvolution to Quadruple PlayTechnological ForesightMoving Forward,About PCCW,Merged with Cable&Wireless HKT inAugust 2000 to form PCCW,More than 14,000 employees worldwideFixed,Broadband,Mobile&IPTVbusiness,Largest customer base in IPTV servicewith more than 750,000 subscribers,Group revenue increased 21 percent fromthe first half of 2006 to US$1,810 millionand Group EBITDA increased 13 percentto US$468 million,Publicly listed on the HKSE and the NewYork Stock exchange with an ADR ListingChina Netcom 2nd largest shareholder,Business,Transformation,PCCW Business TransformationExtending Value ChainContentApplication,AccessConduit(POTS,BasicBroadband)Own content(e.g phone calls)Separate networks and billing,TransactionsUnlocking CapabilitiesSecure third party contentManaged high bandwidthNetwork and BillingTrusted partnerIncreased stickiness,Evolution to,Quadruple Play,PCCW Has A Leading Market Position in HK,2.6M Fixed Lines,1M Broadband Lines,750k PayTVSubscribers,920k MobileSubscribers,.One part of wider Telco strategy,INTERACTIVECONTENT&TRANSACTIONS,HOMENETWORKING,Quadruple-PlayIntegratedServices,Evolution to Quadruple Play,2004-05,2006,2007 Going Forward,Fixed-lineCircuit Switched PSTN,NGFL,AdvancedNGFL,PacketSwitched IPVoice,Broadband,8 18 25,1.5-6Mbps,6Mbps,Mbps,Television,IP TV,BasicInteractivity,AdvancedInteractivity,HDTV,Mobile,Mobile,2G Services,3G 3G,TV,Evolution to Quadruple Play,Fixed-line,2004-05,2006,2007 Going ForwardPacket,Circuit Switched PSTN,Switched IPVoice,Broadband,1.5-6Mbps,6Mbps,8 18-25Mbps,Television,IP TV,BasicInteractivity,AdvancedInteractivity,HDTV,Mobile,2G,3G,Evolution from Basic Voice to Advanced,Converged Phone Services,Now&Tomorrow,Content Applications&TransactionsFutureConverged,In the Past,Access Only,AdvancedNGFL,BB NGFLVideo Phonesnaap!,ServicesVoWi-Fi Home networkingFixed Mobile Convergence,NGFL/CVG,Colour DisplayEnhance SMS,PSTN,Basic dataSMSTodayPartial IP,Interactive Information,Full IP,Time,Evolution to Quadruple Play,Fixed-line,2004-05,2006,2007 Going ForwardPacket,Circuit Switched PSTN,Switched IPVoice,Broadband,1.5-6Mbps,6Mbps,8 18-25Mbps,Television,IP TV,BasicInteractivity,AdvancedInteractivity,HDTV,Mobile,2G,3G,PercentageofTerritorialReach(%),6Mbps,introduced,ADSL2+and,VDSL,8Mbps,Early ramp up,of fiber to the,building/kerb,ADSL to 8Mbps,To 50%from,exchange,Dedicated,Managed,Bandwidth with,Q.o.S.,NOT SHARED,Broadband Access Development6Mbps,introduced85%,93%,Via FTTB+ADSL2+andVDSL,18-25Mbps,8Mbps,Early ramp upof fiber to thebuilding/kerb,50%ADSL to 8MbpsTo 50%fromexchangeToday,DedicatedManagedBandwidth withQ.o.S.NOT SHARED!Time,Evolution to Quadruple Play,Fixed-line,2004-05,2006,2007 Going ForwardPacket,Circuit Switched PSTN,Switched IPVoice,Broadband,1.5-6Mbps,6Mbps,8-25Mbps,Television,IP TV,BasicInteractivity,AdvancedInteractivity,HDTV,Mobile,2G,3G,Evolution from Basic Broadband to,HDTV and Mobile TVnow HD,2007 STB withH.264 for HD 7.5Mbit/splus MPEG2 for SDHDTV,AdvancedInteractivity,MPEG4Home NetworkingMultiple TVsMOBILE TV,BasicInteractivity,Replay/timeshiftOn-demandInteractive advertisingCasual games,Transactional services(e.g.Movie Trailers/Cinema Ticketing)Electronic program guide,Pay TV,Online subscription&billingTraffic&weather channels,95 channels(ESPN,ATV,drama)23 channels,BroadbandInternet,a la carte modelMPEG2,Today,Time,Evolution to Quadruple Play,Fixed-line,2004-05,2006,2007 Going ForwardPacket,Circuit Switched PSTN,Switched IPVoice,Broadband,1.5-6Mbps,6Mbps,8-25Mbps,Television,IP TV,BasicInteractivity,AdvancedInteractivity,HDTV,Mobile,2G,3G,Mobile TV,on,Exclusiveto,content made availablecustomers,Utilizing CMB technology,content can bebroadcast more efficiently and to a largegroup of users Initial programming will include local&international news,finance&sports:Other entertainment including,Technological Foresight,TV,Innovative TechnologyDigital Decoder,One Link to the Home,World first technology,Modem,First Patents Granted Subscription online View billing on TV Protection against piracyUse Internet and now TVsimultaneouslyHDTV&Surround Sound,Phone,Home PC,PC,ATM Fibre Ring,DSLAM,Key ComponentsWeb EPG,Interactivity,Low Cost STBDVD chipset basedTV 6Mbit/s or betterLocal Broadband,Network BasedConditional Access Unitin DSLAM andViewership InformationDSLAMCAU,SMS&Online BillingStudioFeed ArchiveSatellite FibreLinks,STB,ADSLModem,6MbpsIP Multcast,DSLAM,CAU,Billing,HeadendSubscriberMgt System,Rating,TheInternetDigital Copyright ProtectionEnd-to-endEncryption/Decryption,CAU InfoSophisticated and FlexibleSubscriber Provisioningand Management System,2,PC,3,DSLAM,Rights ManagementThree Layers of Security Protect ContentNetwork-based Conditional Access,TV,-Revenue Protection-No Internet Access for STB,1DSLAM,StudioFeed Archive,Satellite Fibre,STB,Digital Copyright ProtectionEnd-to-endEncryption/DecryptionADSL6MbpsModemIP MultcastDSLAM,CAU,CAUBilling,HeadendSubscriberMgt System,Links,Rating,Analog CopyrightProtectionMacro Vision,TheInternet,CAU InfoATM Fibre RingIPTV Technology Platform,Moving,Forward,Enrich,content,Unique,flexible,pricing,Drive,ARPU,Mass,market,packages,More,exclusive,deals,Inter-,activity,Quad,Play,Market Growth Strategies,Enrichcontent,From 23 to 120+channels in just over 36 months,UniqueflexiblepricingDriveARPUMassmarketpackagesMoreexclusivedealsInter-activityQuadPlay,A la carte proposition low entry pointMini-packs drive up ARPUChinese Content PlatformTicketing,now Select,now ShopInternet:N.hk/PCCW Mobile,$388 Super ValuePack,Sept-03,Mar-04,Nov-04,Nov-05,Nov-06,Marketing.Maintaining Momentum!,On-Line Cinema Ticket BookingCustomers can pick the seats and purchase tickets from UA Cinemas byclicking on the buttons on their remote control,More customers using,Movie Ticketing than Cityline Internet Equivalent.,Growing New Interactive and Transactional Services,Snaap!Quad Play UGC,snaap!-Real time uploading,processing,share&view both photo&video,First quadruple play service in the market;launch in Mar 2,2007View&share both videos&photos on PC,NOW TV,mobile&Broadband phoneFree of charge sharing images within PCCW Mobile 3G networkOnline photo printing by Fotomax&deliver directly to your home,UploadingViewing,snaap!Platform,Quadruple Play,1st in town to launch Sports channel on 4 Platforms both Live Games and Replay,Transactional Services,Quadruple Play:,Content+Applications+Transactions over Multiple Platforms,AccessNGN IP CoreContent,Applications&Seamless access of content/applications through quadruple platformsand multiple devices,enabling cross-media marketing&transactions,Content Applications&Transactional Services,Hotspot LocationsConvenienceStoreTransportationCoffee Shop&CafShoppingMallsUniversity,Window stickerat theHotspots,Thank you,MajpjMVcyzj21HLfrvy96dv02lPPfYgxUS7IYmZkyEmZ0kGeYZS3bpLCkYH1lt4EK7CxmUX3ijoYSOer7ZuaVWYgz4EpZrUirVpMzzvNtf1XZw5oswSXOtFaejnOcmfE1lZgnN1RSXg8wLCG8CVQ3XPJMvodPFWcpiYJgZazNSEPNIaklYSu7qSd1UpaxmZDlpN9zW7kljfsLCLi26Yv109ffbnDH8LbUN1G6ACURQ39eG12KHL9tXsZ1jzgoCK8g1kuNOh5eFvcmVT5ZYVQt9zk3rp3qLnf02FovEXxVRxjCcFRNppiJljNiOuk6fONnyX7fyGg7sXZ49BmCN5oy9VesHpKzdjTKwjrkCEQCFDehVmGax3lrOEbw63VscA3YSijtUKoCyiLzAlVRp7l4QgPNHxvJFFDyjUVN3oHlMah0XBd4uTbkfPIhHtw0evPmYOrdhEDoPwvYhzlGplU1AU9mpyiCXH8gpPCBRYjq77VcnbXumNE1yGfyTsbSj89J63kRTKDkKUg3mdS5sJ4X5cQ8dK7oW9IkScssECQdz2O9UTlpRjAFPChjhLdzopQzwxQf8ozdzOhogwAooXpUF83BX4C3jRgjDJiiXEUDMaNz4vQ4n164vspddHvOIVuBBdMA4xp1YhiHk0vOJ8TL1BxogzVlMpmod6ianYGmksQq6NWCEd56hZF4wfaNyZcrGfNxnPiG6ZAxSkfmhJAKtNmCqbRmppeXp8inz4eq3HkWCMSORyMMX522xpHG6basNr6KQfbZsFbHjzyNlJrruLolKFcC84dqfijBO5Dy2NaBcNEBPgQrT12PgpcKx2or2YChN5DPjs80zzdtdAdTKuW4uVv9bbZu3K2SZ2aEhTlIC1UqrIWibkzwHh6p8gLv26zr01mJybfOzFc4T7kQH1IpPwOzMDnAKPLsLrznXGjFNIA9bSWWms6ibKZwQIKrMzalwbFrQJvOP1rPH8rx2KkyYqrtQk5VRwM1HSX,
